Jeff Lerner | Barking Up the Wrong Tree: The Surprising Science Behind Why Everything . . .

Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong

by Eric Barker

The first thing I noticed about the product was that it was very easy to understand. The author is a professional in his field, so he knows what he's talking about. It covers all of the basics of marketing and it does not go into too much detail on one particular topic. It breaks down everything you need to know for each step along with how much time you should spend on each part of your marketing plan. There are multiple examples throughout which make understanding the text easier and more interesting than if there were only one or two examples at a time.

Wall Street Journal Bestseller

Many of the advice we have been given about success is logic, earnest, and downright wrong. Barking up the Wrong Tree by Eric Barker, Eric Barker shows you the amazing science behind success, and how anyone can attain it. You'll learn:

* Why valedictorians are rarely millionaires and how your greatest weakness could actually be your greatest strength

* Why nice guys are always last and what the best lessons in cooperation can be learned from gang members and pirates.

* Why confidence-building efforts fail and why Buddhism philosophy offers a better solution

* How Navy SEALs and disaster victims use "grit" to stay going

* How to achieve work-life balance with the strategy of Genghis Khan and the mistakes of Albert Einstein. A lesson from Spider-Man

We can learn how we can be more like the very successful and in some cases, why we shouldn't. Barking up the Wrong Tree uses startling statistics and unexpected anecdotes in order to help you understand the differences and how you can make the right decisions so that you can live the life you desire.