Jeff Lerner | Barking Up the Wrong Tree: The Surprising Science Behind Why Everything . . .
Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong
The first thing I noticed about the product was that it was very easy to understand. The author is a professional in his field, so he knows what he's talking about. It covers all of the basics of marketing and it does not go into too much detail on one particular topic. It breaks down everything you need to know for each step along with how much time you should spend on each part of your marketing plan. There are multiple examples throughout which make understanding the text easier and more interesting than if there were only one or two examples at a time.
Wall Street Journal Bestseller