ANTHONY TRUCKS - From Pro Footballer to Entrepreneurship & Identity

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Anthony Trucks tells you how to shape your identity to achieve your dreams, now I show you the shortcut.

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Today’s guest on the Millionaire Secrets podcast is Anthony Trucks.

After having his Pro Footballer career cut short by injury at the age of 25, Anthony found himself catapulted into a world of depression and adversity.

But this wasn’t an unfamiliar place for him,

At the age of 3, Anthony was given into foster care. Growing up in a poor white family as a black child, he was the target of intense bullying and soon turned to petty crime in his teens.

Jail looked to be on the horizon.

But somehow, he turned things around and threw himself into his passion for football.

With some natural talent - and a lot of hard work - Anthony created an identity deep inside of a great football player.

He truly believed it - and the world would soon bend to that belief.

Fast-forward a few years from his teens, and Anthony was in the NFL.

But only for 3 years.

A combination of injuries started adding up. A shoulder injury was the final nail in his NFL coffin. And with that, Anthony had to start thinking of a life beyond football.

Again, he had to create a new identity for himself. And that’s where things get really interesting.

Enjoy this fantastically unique podcast.

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1 year ago (edited)

I'm so happy I found you I'm going to be purchasing your book next month and hopefully getting all the benefits that come with it, I'm 17 and have been turned down by Evey job I applied for and then I came do the decision of becoming an entrepreneur. I have lots of research for this and I'm hoping that money will not be a problem for me in my future... There's a lot of scams now and it hard to find out which ones are real and which ones are fake.... I'm hoping this method isn't a fake one

Edit: I was wondering if maybe I could talk to you successful student (it's ok to say no that is very much privacy reasons)

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View 4 replies from Jeff Lerner and others

1 year ago

Awe inspiring! No one is going to do for you what you MUST DO for yourself.




Identity Shift: Upgrade How You Operate to Elevate Your Life

Audible Audiobook – Unabridged

Anthony Trucks (Author, Narrator), Lifestyle Entrepreneurs Press (Publisher)

4.6 out of 5 stars

45 ratings

Identity. The most crucial tool to realize your goals.

Today, we live in a world with greater access to information as than we have ever had before. Everywhere you look , that someone is more prosperous, healthier and earning more money and living their dream. Everyday, this constant stream of "better-than-me" drives feelings of inferiority, shame and guilt, all being said and done, we yearn for a clear view of self-worth and stability more than ever.

Are you on the path of acquiring items, acquire qualifications, and record successes only to end being overwhelmed, stuck or sluggish in your progress? If yes, then you're not being the sole one. It's when your inner identity isn't in line with the reality you wish to experience externally in the world of reality.

Identity Shiftgives you the ability to bring about meaningful change in the place that matters the most: your identity. In his new book, Anthony shares here the strategies to succeed however not in the way that people are used to. Within us all is the ability to change to a new identity that allows us to access a whole new level of power, perception and passion. This book is the theory and procedure for making the shift in your identity that will alter your life.

Anthony Trucks grew up a Black adopted child in an impoverished White family, and he overcome the odds to become the person who is now: NFL athlete, American Ninja Warrior and a world-renowned speaker, who has been recognized on Success, Netflix, Amazon Prime and many other. Begin taking a listen for the Identity Shift podcastto take on the giants' shoulders and climb the hills of your dreams today.


5.0 out of 5 stars

Anthony shares his story and the lessons learned through adversity

Reviewed in the United States on February 9, 2022

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Anthony Trucks has been through a lot. For many it would break them, for him it is all motivation to do better, be better and chose how he shows up in the world.

Identity Shift at it's core is personal growth and Anthony gives you a step by step process to follow to make the changes necessary to have the life that you want.

His writing (reading Audible version) is down to earth, relatable and actionable. This book is excellent and very helpful.


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Tarrent-Arthur Henry

5.0 out of 5 stars

Everyone Should Read This Book

Reviewed in the United States on February 21, 2022

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From The Moment I Picked Up This Book I Was Glued To Every Page And Every Thought. Anthony Trucks Hits The Nail On The Head Every Time. If You Are Stuck And Want To Get Out Of Your Rut, This Book Is For You.


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Michele S.

5.0 out of 5 stars

Awwwwww Shift

Reviewed in the United States on January 8, 2022

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Want to upgrade your way of thinking and believing? This is a must have book. It has changed my life and will continue to for years to come. Thank you Anthony!!!


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David Mitchell

5.0 out of 5 stars

so far so good

Reviewed in the United States on October 10, 2021

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I am about 1/3 through book - love it


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Tommy Warren

5.0 out of 5 stars


Reviewed in the United States on January 12, 2022

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Any book that aims straight at how to improve your identity is a winner in my opinion. I gathered many great points from it. When you improve your identity, your actions naturally improve as well (and stick). A good read for anyone.


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B. Brewer

5.0 out of 5 stars

This book really helped me!

Reviewed in the United States on September 29, 2021

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As a person who really wants to live a purposeful life, this book really helped me. It was an easy read that I couldn't put down. I highly recommend.


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Winifred Osaigbovo

5.0 out of 5 stars

Must read book!!

Reviewed in the United States on September 15, 2021

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What a great book, definitely a must read! I love the quote “Fall in love with the day, not the destination”. You must be willing to do the shift. Very motivational! Highly recommend!


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Martez Warren

5.0 out of 5 stars

I've been CHANGED!

Reviewed in the United States on December 4, 2021

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This book was powerful and uplifting. I was able to discover the promise God made to the world when He created me.


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James F Reid

5.0 out of 5 stars

Real. Practical. Refreshing.

Reviewed in the United States on December 26, 2021

For anyone looking to take their life to the next level and focus on what matters most - this is a MUST read. You can learn a ton from Anthony's life and story. His vulnerability is at another level, which has a way of helping you connect emotionally to your goals and desires - just like he did. It was refreshing to read a book with a process and practical steps to make improvements NOW. Phenomenal read!


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david dodson

5.0 out of 5 stars


Reviewed in the United States on October 19, 2021

Anthony is such an inspiration amd is the real deal. Full on actionable ideas, systems, strategies. Highly recommended for those trying to figure out how to make the right shift in their life. He certainly has been there amd done that! So comes from someone who walks the talk.

From the United States

Cyrus Webb


5.0 out of 5 stars

Anthony Trucks' IDENTITY SHIFT reminds us how to elevate towards greatness

Reviewed in the United States on August 24, 2021

The story of Anthony Trucks is inspiring and something that all of us can learn from. In the book IDENTITY SHIFT he gives us a glimpse of how he was able to rise above some difficult circumstances, what happened when he lost sight of "identity", and how we the reader can stop, reflect and regroup as we move forward.

So many great nuggets in this book. For me one of the biggest things is the power of the choice. The subtitle of the book says "Upgrade How You Operate to Elevate Your Life". That takes WORK. After we make the decision who we are and who we want to be then we have to do the work to make it happen.

As Anthony writes in the book " You are the true and any fruit you have lost cannot and should not lead to a loss of other fruit in your life. All you have to do is go back and tend to the tree that is you. When you do, you'll find, as I have, that you can produce bigger and better fruit in all areas of your life."

If you are ready to grow, if you are ready to ascend to the next level, then you have to be willing to do the shift. Once you do there is no limit to what you can achieve.

3 people found this helpful


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From other countries

Ugo Balestrazzi

5.0 out of 5 stars

This book is nothing, but LIFE-CHANGING!!!

Reviewed in Italy on February 18, 2022

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One word to describe this book?....AMAZING!!! Inside the book, Anthony shares his incredible story and how changing his identity literally saved his life. Not only that, but he also explains (step-by-step) what you need to do to make shift happen in your life...and why changing your mindset is not enough to live the life you deserve to live. If you want to change how you operate and get better results (both in business and in life), you should add this book to your MUST-read list

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5.0 out of 5 stars

Great positive read!

Reviewed in Canada on October 11, 2021

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Great book, well written and full of great ideas and references for anyone.

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Pedro Misle

5.0 out of 5 stars

Great book, it’ll get your attention very fast!

Reviewed in Spain on October 24, 2021

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Great inspirational book with amazing stories and really important messages

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