Today’s interview for the Millionaire Secrets Podcast is with Todd Herman, sports and business coach, and author of the fantastic book:
The Alter Ego Effect.
I’ve got to tell you, listening to Todd speak today gave me a little shiver of excitement.
The words he spoke were just so true for my own personal journey. The Jeff Lerner you see today was initially a character I had to play.
You see, I’m actually a huge introvert.
I had to become somebody else. A different Jeff. In order to build ENTRE as you know it today.
And that’s what Todd and I talk about.
Creating and stepping into your success character.
Todd first started studying and developing the idea of a success character when he began working with professional athletes several decades ago.
Todd calls it the performance persona.
He noticed a consistent theme between many of the best elite athletes.
It was a personality trait. A character trait.
They would literally become somebody else when they stepped out into the arena to do battle.
The idea that there is a single-self is something that the self-help and psychology fields have been pushing for close to a century.
Todd disagrees strongly.
We all wear different masks in different parts of our lives.
When building a business and stepping into the world of entrepreneurship for the first time…
...you need to create a new mask. A new character.
Listen to the Podcast below to enjoy the full interview with Todd Herman:
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