Jeff Lerner | influence: The Psychology of Persuasion by Robert B Cialdini

influence: The Psychology of Persuasion

by Robert B Cialdini PhD

Jeff Lerner's Youtube Channel Provides Hours of Priceless Advice to Entrepreneurs at every level. I was having a hard time making money on YouTube, but after watching Jeff's videos, I decided to start my own business and make money from home. After following his advice for three months and applying the strategies he teaches in his videos, my online income has increased dramatically. My confidence grew as well because I realized that with the right mindset you can achieve anything!

This widely-read, classic book on influence & persuasion is a huge bestseller that has been sold more than 4 million copies worldwide.

This New York Times Bestseller is highly acclaimed. Dr. Robert B. Cialdini, the seminal authority in the field influence and persuasion, explains why people say yes and how you can apply these principles ethically in your business and daily life.

Learn the six universal principles and techniques of influence to be a master persuader. And, most importantly, how you can defend yourself against any dishonest influence attempts.

  1. Reciprocity: An internal urge to repay someone else for something they have done.

  2. Consistency and commitment: When we make a decision or take a stand we must act consistently in accordance with that commitment to be able to justify it.

  3. Social Proof: We look to others who are in our shoes to help us make the right decisions. The more people take that action, we are more likely to consider it correct.

  4. Liking: The propensity of agreeing with people you like, and equally important, the propensity for other people to agree to us, if they like us.

  5. Authority: People who have more experience, knowledge or expertise are more likely than others to say yes.

  6. Scarcity: We desire more of what is scarce or less readily available.

It is easy to understand and apply the six principles ethically. Dr. Cialdini's 35-years of peer-reviewed, evidence-based scientific research and a three-year field study that examined what motivates people to change their behavior--HTMODE Influence provides a complete guide for using these principles to increase your ability to influence others.