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Meet Krista Alongi Aron. She recently joined ENTRE and she thought it was a great decision. It's so refreshing and nice to hear someone explaining the techniques and strategies in building a business in such a clear way. She also finds the ENTRE community very supportive. She's excited to move forward and work with her advisor to implement what she has learned in ENTRE training.
"Today, the sale is won not by the salesperson with the best product or service or price, but by the salesperson who tells a story that gets a buyer to imagine new possibilities."
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Welcome to another episode of Millionaire Secrets!
For today’s episode, I have been joined by the successful John Livesay - Keynote Speaker, Sales Expert, Author - AKA The Pitch Whisperer.
From being the number one salesperson at Conde Nast out of 400 other very successful salespeople, John has now used his skills to educate and consult companies and entrepreneurs.
Coming from an entrepreneur who has personally struggled with perfecting their pitch for years, I can speak on how talented John is.
From showing companies’ sales teams how to turn mundane case studies into compelling case stories to help them to win more new business, John is sharing the lessons he learned that turns sales teams into a revenue success.
John provides ongoing support to the industry with his best-selling book and online course ‘Better Selling Through Storytelling’ which teaches entrepreneurs how to implement storytelling skills.
John’s book was such a success that it is now required reading for the University of Texas course on Entertainment and Media studies.
John is also the host of “The Successful Pitch” podcast, which is heard in over 60 countries, and his TEDx talk: Be The Lifeguard of your own life has over 1,000,000 views.
This is your chance to get an exclusive look into what it takes to be the pitch whisperer and how he got there!
Discover How To Tell Your Story With John Livesay!
Check Out More of John’s Content Here 👇
💻 https://johnlivesay.com/
💻 www.GoFromInvisibleToIrresistible.com
📖 Better Selling Through Storytelling: https://johnlivesay.com/better-selling-through-storytelling-bestseller/
🎙️ The Successful Pitch Podcast 👉 https://itunes.apple.com/us/podcast/the-successful-pitch/
ℹ️ LinkedIn 👉 https://www.linkedin.com/in/jlivesay
📺 YT 👉 https://www.youtube.com/channel/UChWp7P-2gv2a-nppJpXswoA
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Krista Alongi Review
Krista Alongi Review
The Catalyst: How to Change Anyone's Mind
The Catalyst: How to Change Anyone's Mind
Audible Audiobook – Unabridged
Audible Audiobook – Unabridged
Jonah Berger (Author), Keith Nobbs (Narrator), Fred Irby (Narrator), Simon & Schuster Audio (Publisher)
4.6 out of 5 stars
"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." (Jim Collins, author of From Good to Great co-author built to last)
The author of New York Times best-selling books The Contagious And The Invisible Effect comes a groundbreaking method to change anyone's mind.
Everyone has something they would like to change. Marketers wish to alter their customers' mindsets, and leaders wish to transform the way they run their businesses. Start-ups want to revolutionize industries, while nonprofits wish to transform the world. However, change isn't easy. It is common to persuade, push and pressure and yet nothing happens. What is the alternative method?
The book follows a different method of approaching. Effective change agents understand that they don't have to push more, or providing more details but rather being an active catalyst. Catalysts take away roadblocks and decrease the obstacles to change. Instead of asking "How could I change someone's mind?" They pose a different question: "Why haven't they changed already? What's stopping them?"
The Catalyst is a comprehensive guide to the main obstacles to changing and provides ways to reduce the impact of them. Learn how catalysts can change minds even in the most challenging of situations, including how hostage negotiators convince people to show their hands in the air and how marketers can get new products accepted and how leaders change the culture of their organizations and how activists can ignite social movements and how addiction counselors assist addicts in recognizing they're suffering as well as how canvassers for political causes alter deeply-rooted political beliefs.
This book is written for anyone looking to create the process of change. It offers a powerful way of thinking as well as a variety of methods that could produce extraordinary results. It doesn't matter if you're trying to change the behavior of a single person, change an entire organization, or change the way that an whole industry conducts business The book will show you how to be an effective catalyst.
NOTE: If you purchase this book and the accompanying PDF, it will be accessible within the Audible Library along with the audio.
Respect, Understanding and Peace
Reviewed in the United States on December 15, 2019
Vine Customer Review of Free Product( What's this? )
As a court-appointed and private practice mediator, I wish everybody would read this book. The world would be a much better and more peaceful place if that ever came true.
The process of mediation requires parties to change their stance from dwelling on their grievance to mutually problem-solving where the problem is the dispute. The barriers to changing people’s minds for selling or other demands described in this book also exist in mediation. I doubt that in all the books I’ve read on meditation techniques added to all the continuing education courses I’ve taken, that I’ve read better descriptions of these barriers and how to address them than in this book.
This book’s relevance extends well beyond sales or politics but into every aspect of your life. People who finish a basic mediation course lasting 40 hours almost universally report that the techniques they learned have made their work and family lives better and more harmonious. Here you can save yourself 40 hours and between $600 and $1,000 by both reading and practicing the methods the author presents so well here.
Please understand that understanding isn’t the same as the application. Many people take the basic courses but then can’t apply what they’ve been exposed to. Others can and do but only in their private lives which is likely less difficult than in a formal mediation setting. So realize that learning how to overcome barriers to resolution isn’t easy peasy for most and impossible for some. Techniques such as the most valuable reframing are often vastly difficult to impossible for many to master.
So while the information you need to be the catalyst the author uses as a metaphor for being an agent of change exists within this book and therefore is accessible to all, application of the needed techniques will come in varying degrees to different people. Still, everybody will gain at least some insight into getting people to reconsider their attitudes or positions and so my wish that everybody on this planet read this book. I don’t mean read it to gain power over others but to understand why people dig in to their positional stances.
With understanding comes respect for those positions which you may consider dysfunctional while those holding them view as sacred. Respect and understanding equal peace. It’s a better way to live.
It's easy for me to give this book my highest recommendation.
107 people found this helpful
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Easily One of the GREATEST Books On Persuasion (without Persuasion) I've Ever Read!
Reviewed in the United States on May 29, 2020
A lot of people think persuasion is about "convincing" or giving better ideas to change someone's mind.
This book proves... it's not.
It's about allowance, recognizing barriers to change, contextual nuance and simply making space that would otherwise hinder the magic conversion from happening.
The ideas are subtle yet profound and it has helped me formulate ideas I've understood since forever but had a hard time putting into words.
Others were things I understood happened but not the granular WHY they happened.
This changes everything and I encourage anyone and everyone interested in selling ideas or concepts, but who hate convincing others to read it.
8 people found this helpful
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How to encourage others to persuade themselves
Reviewed in the United States on March 30, 2020
If you've tried, without success, to cross divides of beliefs and understanding, pick up this book and become a catalyst for change. In Berger's definition, a catalyst is someone who persuades others by removing the barriers to agreement, encouraging people to persuade themselves. The book is fun to read, with a good balance of research and stories. More importantly, it reveals important practices of effective communication in divided world.
7 people found this helpful
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Great book about how to help a person change!
Reviewed in the United States on April 15, 2020
I found The Catalyst, by Jonah Berger, to have a thorough and helpful explanation around how to lower the barriers to change. While the book could be useful for a sales representative or someone in business, the ideas also lend themselves very well to parents trying to get their child to change. It was helpful to find that the book included a section on addiction where change is so needed. The book explained how a person struggling with substance use might be more willing to change when professionals and others who can be objective, are involved in the process. The more a person can have an understanding of the change process and the barriers that get in the way, the better chance that change will occur. I found this book to be well written and interesting.
4 people found this helpful
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Reviewed in the United States on April 19, 2020
Great book. Enjoyed the reading very much! The book provides reader with ways on how work people who have different perspectives to establish common platforms for win-win scenarios. The book also contains real life events to illustrate each technique being utilized.
4 people found this helpful
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PRICELESS. A must-have reference with unlimited application.
Reviewed in the United States on April 18, 2020
This book shows what's happening inside someone's psyche. It gives the access code that cracks open the conversation in someone's head. It shows how to overcome or eliminate 5 roadblocks to change, giving access to a new outcome. Don't miss having, and applying, this multi-tool.
2 people found this helpful
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Reviewed in the United States on July 19, 2021
After reading Contagious, I felt the need to buy Invisible Influence and The Catalyst. I love Jonah Bergers writing style. Very easy read. Each topic is broken down by chapters and each chapter is full of real world studies and examples. I have recommended all three of these books to many people now. Whether you work in advertising/marketing, own a business, or just have a genuine interest in the human psyche...these books are absolutely worth owning. Stop reading my review already and buy it. As a matter of fact, order multiples, so you can give some away. After I read them I immediately went back and bought more so I can keep copies to give to people. That's how good they are.
This a must read for organizational change agents
Reviewed in the United States on July 22, 2020
This is a must read for anyone trying to influence change in large complex organizations. Jonah does a great job of pointing out that the classic approach of just pushing harder for change and trying to convince people just results in greater resistance to the change that you would like to see. Instead if you really want to influence change you need to take the time to understand the reasons people are resisting the change and work to remove or lower those barriers. He does a great job of highlighting the typical barriers to change including approaches to reduce the resistance. Jonah also includes entertaining case studies that help put the theories into a practical context. It is a quick easy read with very practical insights.
One person found this helpful
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Among the blizzard of books that publish each year this is one book you should read.
Reviewed in the United States on October 31, 2020
The title may refer to changing minds, but the real value of this book is its ideas on just how to talk to people. Reading this book reminded me of the old line that “It’s not what you say, but how you say it”. Think about all the people you have met over the years. Which became your friends? Those who paid genuine attention to your feelings and opinions even if they might disagree with you. Or those who ignored and/or criticized your thoughts and feelings and talked about their own ideas as the only the “right” way to think.
The book mostly uses business examples. But the basics can be applied to non-business situations just as well.
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Insightful, Clearly written, Easy to read
Reviewed in the United States on October 11, 2020
This is a great read. Great insights into why people fight against changing their minds. Clear explanations of how to change minds based on five ways that people avoid changing their minds. Provides lots of examples. Makes it easy to work out your own solutions to gaining support and consensus on personal and organizational level. Recommended!
Reviewed in the United States on March 23, 2021
This book is a terrific read for anyone who needs to influence
others. So, it’s pretty much for everyone. Jonah takes potentially
complex ideas and explains them in terms all can understand.
His vivid examples bring the concepts to light and his end of
chapter case studies amplify the impact. Put it on top of your
next to read list.
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Reviewed in the United States on June 6, 2020
Great book ! This is the second book from Jonah Berger that I've read and both have been amazing! Very insightful for negotiation professionals
One person found this helpful
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Helped change myself and my family
Reviewed in the United States on July 30, 2020
This book is extremely helpful as I have been trying to help be a Catalyst for change for myself and my family. The techniques listed in this book are practical and eye-opening and have already started to work. I'm going to read it through again so I can keep practicing and understanding.
One person found this helpful
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Some great insight into understanding people
Reviewed in the United States on March 19, 2021
I heard this author on the podcast “The Next Big Idea” and it was so great I decided to purchase the book. Excellent ideas but this is not to use people to get your way, this is to help understand why people make decisions which can also help you to be better at working with people. Excellent book.
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Works for professional and personal
Reviewed in the United States on July 20, 2020
Great insights, easy read and understand, stories examples the illustrate points.
Overall work the rest of you are looking to make sure you are set up to change someone's mind.
One person found this helpful
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A very good read with practical advice
Reviewed in the United States on March 2, 2021
I really wish this book would have been available to me earlier in my career. As a leader, I think this would have helped me become much more effective as a change agent.
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Reviewed in the United States on April 29, 2020
Excelente libro, entrenido y de fácil lectura.
El autor explica las barreras que solemos afrontar para cambiar de ideas, e indica con ejemplos formas para levantarlas.
Puede funcionar como una guía de consulta al momento de diseñar una estrategia de convencimiento, una campaña de marketing, o cualquier situación donde busquemos la aceptación de nuestras ideas o productos.
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Reviewed in the United States on September 15, 2020
What can I say? The genius did it again! I read it and listened. It’s so good that I will be doing all those again. Thank you for the intellectual enlightenment, Dr. B.
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Reviewed in the United States on February 12, 2021
Simple, practical advice that helps and you can implement quickly, if you decide. Easy read.
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The Catalyst - a fascinating book on changing opinions
Reviewed in the United States on March 20, 2021
Extremely interesting book.
Excellent summary at the end. Remember REDUCE, the summary of all measures: reactance to influence attempts, endowment regarding what I have and believe, distance between my convictions and the new view, eliminate uncertainty and give corroborating evidence.
Fascinating and immediately applicable
Reviewed in the United States on June 23, 2020
This book mixes examples from current and historical events, far-flung stories about conquistadors and realistic scenarios like buying a dog. Moreover, it’s helped me identify barriers to change and given me tools to overcome them. Highly recommend.
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Reviewed in the United States on December 1, 2020
Great book on so many fronts from a top academic who knows how to write. The concepts covered are useful in pretty much all aspects of everyday life.
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Really good sales book, worth the read
Reviewed in the United States on July 1, 2021
Great Book. I would highly recommend gives you food for thought in how to sale by removing uncertainty…
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Reviewed in the United States on December 24, 2020
Most attempts to persuade people fail, but this book will give you the tools you need to change even the most stubborn minds. Essential reading for anyone interested in business, politics, psychology, or sociology.
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Reviewed in the United States on January 6, 2021
This book was interesting and is enabling me to think about some of my clients differently ~ very insightful read
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Reviewed in the United States on April 1, 2021
Catalyst delivered an enjoyable read and did what all great books should do - broaden my perspective and give me a new way of thinking about effecting change.
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Reviewed in the United States on July 12, 2020
Great book! Highly recommend.
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HALL OF FAMETOP 1000 REVIEWERVINE VOICE
"If you want to truly understand something, try to change it." Kurt Lewin
Reviewed in the United States on March 10, 2020
Years ago while in Washington (DC), I attended a reception for the new English ambassador to the U.S. and at one point engaged in conversation with one of his aides. I asked him to share his thoughts about effective diplomacy. "Letting the other chap have it your way."
I thought of that response as I began to work my way through Jonah Berger's latest book. He cites Lewin's comment, adding, "But the reverse is also true. To truly change something, you need to understand it." As is his SOP, Berger competed wide and deep research on what is often chracterized as the art and science of persuasion.
In Rhetoric, Aristotle examines four levels of discourse: exposition (explain with information), description (make vivid with compelling details), narration (explain a sequence of events), and argumentation (convince with logic and/or evidence). That was a while ago, In recent years, there have been dozens of excellent books in which their authors share other thoughts about persuasion.
Berger's approach sets his book apart from the others. It is conceivable that what he recommends could operate at three or even four of the levels. He introduces a change agent that he identifies as a catalyst. These are the catalyst's defining characteristics:
o REACTANCE: Catalysts "allow for agency and encourage people to convince themselves."
o ENDOWMENT: "To ease endowment, catalysts surface the costs of inaction and help people realize that doing nothing isn't as costless as it seems."
o DISTANCE: "Perspectives that are too far away fall in the region of rejection and get discounted, so catalysts shrink distance, asking for less and switching the field."
o UNCERTAINTY: "To get people to un-pause, catalysts alleviate uncertainty. Easier to try means more likely to buy."
o CORROBORATING EVIDENCE: "Catalysts find corroborative evidence, using multiple sources to help overcome the translation problem."
Note: It is impossible to exaggerate the importance, when communicating, of making certain that your intended meaning is fully understood, with or without agreement. In a phrase, make your message crystal clear.
The acronym REDUCE will help you remember these five. Revealing them requires no spoiler alert. In a separate chapter for each, Berger thoroughly explains HOW to catalyze principled persuasion. Therein is perhaps the greatest value of his rigorous and eloquent narrative.
Each of Jonah Berger's books (and especially his latest) is reader-friendly. The five checklists provided in the Epilogue, for example, review how to help mitigate common barriers. Readers will also appreciate the dozens of stories included that anchor key insights in human experiences with which most readers can readily identify.
When encountering even the most difficult situations, people who have become effective catalysts know how to reveal the root cause(s) of resistance to change, then reduce roadblocks to resolution or determine that the given situation cannot be resolved. The value of developing these skills is incalculable within as well as beyond the workplace.
15 people found this helpful
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Reviewed in the United States on March 11, 2020
Jonah Berger mixes an admirable concoction of experiments, observations, and social issues to show how the minds of even bigots can be changed. In a polarized world, it's refreshing to read of practices than can bring people together and not drive them farther apart. He courageously uses LGBTQ and anti-Semitic examples to dramatize the extent of change possible. The references may offend some, but they're not meant to endorse positions so much as to show how even calcified attitudes and behaviors can be changed.
10 people found this helpful
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Reviewed in the United States on January 30, 2020
Vine Customer Review of Free Product( What's this? )
All sales people should read the book. It is full of examples of who people react to different thing and it makes me think how I can do better when I want to convince someone. The trick is to keep all the tools in mind, but only practice can do that. I am always selling something at one point or another and the book is helpful to read at least once and get ideas on how to get my way. When it comes to sales, all ideas are valid. I like the book, I enjoyed reading it.
9 people found this helpful
Reviewed in the United States on April 22, 2020
This excellent book distills a lot of research into a clear understanding of the barriers to persuasive communication.
Whether your interest stems from your job (sales, politics) or you would just like greater insight into the causes of polarization, this book succeeds tremendously. I found it hard to put down.
I just bought it again in hard cover for my library.
One person found this helpful
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As helpful and thought-provoking as Contagious
Reviewed in the United States on March 14, 2020
The Catalyst is an awesome resource for anyone managing change . . . which is all of us. As with Contagious and Invisible Influence, Jonah masterfully takes a very complex challenge, boils it down into a simple understanding of the root causes, and provides very practical and accessible recommendations for action. It's already transformed my thinking and approach to several issues.
One person found this helpful
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Great book on change that combines the practical with the theoretical
Reviewed in the United States on May 30, 2020
In my line of work, I read a lot of books to help me be a better business coach - books on decision making, vision, strategy, identity, execution among many other subjects. This is one of the best books I have read on change in quite a while. It provides the reader with a plethora of examples combined with a memorable framework and practical use, evidence-based examples. Combining "Catalyst" with "The Bottom Line Change" pamphlet from Ari Weinzweig is a great combination of persuasive and useful tools for any leader who wants to grow his company and her team. Bonus! It is a pleasure to read.
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Superb Book On Change Management
Reviewed in the United States on March 19, 2020
This book is very well researched and well written and very important and interesting and insightful and very useful. Evidenced based cutting edge social science research. Great case studies and examples. I recommend this book without qualifications for everyone wanting to understand change management. Excellent narration.
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Another great book by Jonah Berger!
Reviewed in the United States on March 14, 2020
Jonah does a great job of illustrating how “catalyst” navigate different situations to create their desired change. A must read for leaders!
One person found this helpful
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Insightful and useful observations about human behavior
Reviewed in the United States on December 10, 2020
Basic principles that are reinforced with relevant, understandable, real-world examples.
From other countries
From other countries
Alex Salguero
5.0 out of 5 stars
Lectura obligada si quieres aprender de neuromarketing!
Reviewed in Mexico on January 14, 2021
Uno de los mejores libros de la actualidad en el tema de la persuasión. Jonah Bergee entrega un Excel libro basado en ejemplos para facilitar le comprensión de temas tan complejos como los sesgos cognitivos. Bastante entendible y practico, les recomiendo también entrar al curso basado en este libro disponible en Coursera.
Abhilash
5.0 out of 5 stars
Intuitive read
Reviewed in India on December 27, 2020
It's a simple yet profound read, lays down reasons that prevent change and possible ways to work around them, I like the simplicity and breadth of the narrative but somewhere it hides the fact that one would have to practice these ideas in order to become a master catalyst.
Andrew Job
5.0 out of 5 stars
Easy framework for addressing fundamental change
Reviewed in Australia on November 22, 2021
A very clear and concise book on removing the barriers to change.
I would recommend this book for anyone about to embark on delivering change to make a difference.
Neetu Anand
5.0 out of 5 stars
Amazingly presented practical insights...
Reviewed in India on January 20, 2021
Easy to read and grasp...Loads of practical insights on how to be a catalyst in your field...
Santosh Stephen
5.0 out of 5 stars
Great read
Reviewed in India on August 26, 2020
Great read on how to influence teams and approach issues
DK
5.0 out of 5 stars
Must Read... Very easy to understand.
Reviewed in India on January 25, 2021
Must Read... Very easy to understand.
Michael K.
5.0 out of 5 stars
Sehr interessantes Buch. Es zeigt auf, wie man zum Katalysator für Prozesse werden kann.
Reviewed in Germany on January 6, 2021
Sehr interessantes Buch. Es zeigt auf, wie man zum Katalysator für Prozesse werden kann.
Jorge
5.0 out of 5 stars
Excelente
Reviewed in Mexico on March 5, 2021
Excelente libro. Yo lo recomendaría a cualquier persona
anlin
5.0 out of 5 stars
Must buy for anyone in any field
Reviewed in India on February 10, 2021
A really good book for aspiring entrepreneurs
Aline B
5.0 out of 5 stars
fond for thought
Reviewed in France on November 11, 2020
excellent
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