Jeff Lerner | It's Not About the Coffee: Lessons on Putting People First

It's Not About the Coffee: Lessons on Putting People First from a Life at Starbucks

by Howard Behar, Janet Goldstein, Howard Schultz (Introduction)

I have had the opportunity to watch a lot of Jeff's videos. He has some amazing ideas and great business tips. I like how he gives his viewers advice for both short-term projects as well as long-term goals in their business, whether it be starting an affiliate marketing campaign or getting more customers on your website. His approach is really interesting because he provides different perspectives based on his experiences with other successful entrepreneurs that are trying to make money online through affiliate marketing, blogging, YouTube videos etc...

Howard Behar was a senior executive at Starbucks for many years. He helped to establish Starbucks' culture that values people and profits. He was a coach for hundreds of people at all levels and helped to make Starbucks a global brand. He now shares the ten principles that guided him as a leader. And not one of them has to do with coffee. Behar demonstrates that you can make your staff feel like people and not labor costs. This will lead to amazing results. He talks about the importance of trust building, sharing hard truths, independent thinking, and many other topics. He also shares stories from Starbucks' key turning points, including how it managed to keep its culture alive while expanding exponentially.