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The HeART of Laser-Focused Coaching: A Revolutionary Approach to Masterful Coaching Paperback – September 25, 2019
The HeART of Laser-Focused Coaching: A Revolutionary Approach to Masterful Coaching Paperback – September 25, 2019
4.7 out of 5 stars
4.7 out of 5 stars
What does it mean to your coaching if it was possible to get directly to the root of the issue each once?
You are able to. Learn rarely taught techniques and concepts that can instantly elevate your coaching and help you in avoid the common pitfalls.
Experienced and novice coaches alike will greatly benefit from the precise strategies and tips gleaned through the years of experience of Marion.
--- Cheryl Richardson, New York Times Best-Seller author of Take Time for Your Life
Marion Franklin, the Coach's Coach, has been teaching and coaching coaches for over 20 years. Every coach she has taught or mentored who was seeking ACC, PCC, or MCC has earned their certification by utilizing the information in this book, which is specifically designed to be used by every level coaching. Whatever stage you are on your coaching career This book will help you.
This book is distinct due to the fact that:
This set of tools is perfect for beginners to experienced coaches.
Provides the latest techniques to develop strong questions, without lists.
Human behavior principles that will help you identify the real cause of an issue.
This book contains the 25 themes that guide every coaching session and makes coaching and questioning easier
This guide provides a step-by-step, simple to follow approach to shift your perception
The book outlines 17 strategies that customers do not realize they are using, but actually are against, not for them.
Use at least just a few of the principles and concepts from this book, and see your coaching quickly rise to a higher level. Your clients will be able to tell the change!
You'll experience this new method to masterful coaching through two complete laser-coaching sessions that include commentary as observing the thoughts of a master coach.
Marion introduces new concepts that can help coaches who are new and even familiar coaches gain new insight and ideas, which include an comprehension of the things they are already aware of.
Improve your coaching automatically using a little-known principle that is not widely known.
Do not be stuck on the you should ask.
You'll feel more confident after quickly being able to identify the root of the issue.
Know exactly what to look to in every conversation.
Learn an easy "2 inquiry" approach that immediately allows you to increase your interest.
The book won't just increase your confidence and proficiency as a coach, but it can help you achieve long-term outcomes on behalf of your clientele. I wrote this book to not only demonstrate the characteristics of laser-focused coaching, how it looks, sounds and feels like, but also teach you how to coach to create lasting, life-changing transformation.
Utilizing the Laser-Focused technique You'll be able to:
Avoid being seduced by the tale
Ask questions that get to the core of the issue
Have the client complete the entire summary
Know how to trigger the change and then what you can do afterward
Recognize the client's fundamental pattern and be able to deal with it, and more.
The Heart of Laser-Focused Coaching A groundbreaking method that helps you coach more effectively while improving your ability to assist clients achieve profound and significant transformation. Change the coaching you provide into something transformative and life-changing, that your coaching flows continuously and flows effortlessly.
Are you a Coach? Grab a Pen & Notebook!
Reviewed in the United States on October 16, 2019
If you're a coach, this is a book you'll want to read with a pen and notebook alongside - to jot down the thoughts and ideas you have for your current clients - and more!
There are lots of great examples to illustrate the difference that the Laser Coaching method can make to 1) what the coach focuses on and 2) the outcomes that can be achieved as a result.
We know the client's mindset is important, but what about ours?
We are encouraged to be more direct (which I love!) and to focus on transformational coaching - as opposed to a pure problem/solution approach. I totally agree that we shouldn't just "believe the client" and should delve deeper into the story and underlying beliefs and assumptions for the greatest impact. And the author helpfully ALSO shares her method to do just that!
I love that we are asked questions throughout the book to help us reflect on what we've personally taken away. And we're also asked where it could lead if you implement her laser-focused coaching method!
As someone who has been coaching for a number of years, I loved the concepts shared. I agreed with many, AND I have also been given some fresh, extremely practical ideas to try!
I thoroughly recommend this book to all levels of coaches, but especially those coaches who have been practicing for a while, or may feel they've got stuck in a rut!
31 people found this helpful
Best coaching book out there hands down!
Reviewed in the United States on March 18, 2020
I am a current coaching student and have looked at and/or read many coaching books from a wide variety of areas, evidenced based to different schools of thought. This book is BY FAR the best coaching book I've read out of all of that. It not only distills down the essence of coaching, but then breaks it down for optimal learning. So you're not reading a bunch of theory, or reading a self help focused book and trying to figure out how to not apply it to yourself but as a coach. There are so many gems in this book and it really teaches you how to "laser in" to whatever is really bothering your client, or their true barrier to reaching whatever goals they may have. It goes way beyond just instilling habits as many have written about; in fact, I have personally discovered that habits, while they can be effective, they are more often just another tool in our toolbox and more often it is a secondary strategy, not the first. Marion's book really teaches you how to first figure out what the barriers truly are, and then reach a shift in thinking. Once that shift has happened, then you can deploy your tools to reinforce, like habits or all the other things you can find in other sources and books.
This book really is a gem and highly recommend it for beginning to expert coaches - there is also a course on Marion's site and I encourage you to take it, which teaches the book's concepts. I'm going through it now and it really brings the book's contents to life.
17 people found this helpful
Reviewed in the United States on October 5, 2019
Read the biography above and you’ll know why Marion Franklin is highly qualified to write a book that encapsulates the heart of coaching and shares that heart with wisdom and skill. This book is simply brilliant – it picks up where other books and training leave off. It gives coaches, whether professionally trained or not, the tools necessary to be a true agent for change in their client’s lives. Though the book has a textbook-like depth of information, it’s a fascinating and interesting read. Every bit of information makes so much sense: e.g. how she breaks down the coaching conversation into three parts, yet dissects each part for complete understanding; her encouragement to use silence and themes; her unique way to ask questions and create shifts. These have already helped me to significantly change my coaching perspective and approach. Woven into all this amazing information are actual conversations with her own clients, which are made more impactful because she tells the reader what her thinking process was throughout the conversation. Whether you’re trained or not, a new coach or highly-seasoned one, I fully recommend this book. It is truly worth its weight in gold.
15 people found this helpful
Pearl after pearl of coaching wisdom!
Reviewed in the United States on October 9, 2019
The valuable insights provided by Marion Franklin in this book are priceless. If you are looking to go deeper with your coaching and go beyond "the outline or program" provided by many coaching schools, this is the resource for you. Presented in a clear and logical manner that also provides questions to prompt introspection, you will find this book to be a go-to reference to develop a finer coaching edge and then keep it honed. I employ Marion's coaching approach and my coaching quality almost immediately improved many folds. A gift to the coaching world that should be a standard for new coaches.
8 people found this helpful
Excellent resource for coaches or anyone who works with human beings
Reviewed in the United States on December 26, 2019
In my opinion, this book should be required reading for all coaches, HR managers and team leaders in any field. It covers important foundational topics like how to improve listening and questioning skills then goes into detail about the elements of a masterful coaching conversation. Through various examples, Marion shines the light on how all the pieces fit together to achieve amazing insight and transformational outcomes for our clients.
One of my favorite things about this book and Marion’s style of teaching is her straightforward practical approach. There is no fluff here. Every point and example in this book is like a little golden nugget. You will not just get value from your first reading. As you really dig into the material and start putting it into practice, I believe you will find many layers of wisdom packed into each idea and technique. . The included index also makes this book the perfect resource to grab for quick answers to your coaching questions, so you will want to keep it close at hand.
In full disclosure, it has been my privilege to have Marion Franklin at my side as my coach and mentor for almost a decade. The HeART of Laser-Focused Coaching encapsulates what she has taught for many years in her full coach training program. It truly reflects her dedication to excellence and her deep desire to help coaches at every level improve their skills and increase their confidence.
Whether you are a complete novice or a coach with many years experience, I believe you will find this book to be immensely valuable.
3 people found this helpful
From the Introduction alone, I KNEW...!
Reviewed in the United States on September 18, 2021
... that Marion Franklin had what I needed to propel my already competent coaching into another stratosphere!
"I have listened to thousands of hours of coaching... and have observed the same problems repeatedly, particularly getting seduced by the clients' story, failing to get to the root of the problem, and focusing on the results."
This is such a pivotal concept- don't get seduced by the client's story, listen to the client. Simple! Sounds easy enough, right? WRONG! I tried this during my very next coaching session the following day and realized this was not as easy as I pictured it to be and this was a skill that required much practice.
This is an advanced level skill that I am dedicated to mastering, with the help from Marion Frankin's "boots on the ground" wisdom, which she has generously shared in this book!
This is a very easy to understand book and the concepts are presented in an easily comprehendible way, putting them into practice is where fun begins!
I bought the audio version first but once I started listening, I knew I wanted to also re-read what I was hearing and make notes, so I immediately bought the paperbacked am thrilled with both purchases!
I wish I had learned, in the year long health & wellness coaching program I've recently graduated from, what Ms. Franklin teaches us in this book, my experience would have been all the more greatly enhanced!
Thank you Ms. Franklin for sharing your priceless wisdom with all of us who have aspirations to follow in your legacy and become highly skilled Master Coaches :)
One person found this helpful
Game Changer for Deeper Coaching!
Reviewed in the United States on November 7, 2019
This book is a game changer for getting to the core for deeper coaching. This is a wise and profound easy-to-use book with best practices any level coach can apply right away. You’ll learn about twenty-five themes that show up in our coaching conversations and what is needed to help your clients make long-lasting change around them. You’ll get a broad range of “how-to” techniques for powerful perspective shifting. You’ll discover seventeen strategies clients subconsciously resort to that hold them back. You’ll find true-life examples and actionable approaches that are life-changing and eye-opening for your coaching, your clients, and yourself too! This is a book you will want to refer to again and again. It’s a jewel! Read it!
6 people found this helpful
Reviewed in the United States on April 24, 2020
Amazing book on coaching. I like it because its not written for the newbie coach who dose not yet understand the coaching process. Most books waste a bunch of pages explaining what coaching is and the ICF core competencies. This is a great next step for coaches that are actively coaching at some level and need help discerning the deeper issues the client is not initially presenting.
This book offers is a breakdown of the structure of a coaching conversation and strategies to get right to the core of the clients story or need. Really, really well done and I found myself constantly picking up the pen to underline and write in the margin. I love books like this which are fresh and offer new ideas and insights.
This is a must own for coaches!!
3 people found this helpful
How to be (and of help to) a human.
Reviewed in the United States on October 31, 2019
If creatures from outer space came upon this world and were handed a ‘Guide to Humans’ it would be this book. Since it would be nice for the world's population to have this kind of crucial knowledge, I implore as many people as possible to purchase this book for themselves or anyone they wish to enlighten to practical and pragmatic, yet wholly transformative information. For those professionals out there coaching clients, this book should be mandatory.
An example of one of my favorite techniques in this book: The power of the short-format conversation. Most all emotions, confusion, and decision paralysis can be solved in very short order with the right listener. I’ve experienced major clarity in 30, 20, even 10 minutes with this specific body of work. Can you imagine this kind of power in your life?
Acquiring this laser super power to sort through people’s irrelevant stories in order to mine life-changing golden nuggets is a skill worth more than $19.95 and the invested time spent reading this book. Apply her techniques - such as curiously questioning *why* someone is telling you a story vs the *what* of it, or, finding the profound underpinning of beliefs that show up in seemingly insignificant comments and details in conversation - to clients, to coworkers, friends, and family and watch your life simplify and find power.
Author Marion Franklin spares us the 'expert, guru' talk usually associated with 'coaching’. She plows through the nonsense of prescriptive advice-giving. Her approach to tearing off clients' blinders is gentle, wrought with genuine tough love, and mastery. She suffers no fools amongst the brain synapses that keep people stuck, and isn't afraid to wield her power of insight and spot-on line of questioning to help someone breakthrough to their goals. She teaches us precisely how to do this.
A pioneer not only in laser coaching, Marion Franklin is held in high esteem by insiders, pillars of this industry, and amongst founders of early coaching methodology and standards. Relevant, effective, and untainted by the ebbs and flows of this industry's trends, she espouses the original essence of 1-on-1 guided self-inquiry. She offers access to a new level of awareness and simple techniques for moving people (and ourselves!) beyond challenges and into achieving goals. She shares with us her greatest hits: tried & true, timeless, and as universal as being human.
Simple and essential is the work graciously given to us by the author, a true Master. And what important work it is.
One of the most powerful coaching books I've read!
Reviewed in the United States on January 20, 2020
Before I read this book my coaching was very formula-driven. Using the formula did not allow me to be as present with my clients as I wished I could have been.
The information in this book changed all that! Now I am much more present, the calls are more fluid and organic, and my clients are learning much more about themselves. I have become much more comfortable and confident in my coaching style.
Thank you, Marion, for your no-nonsense approach to coaching. My clients and I are more enlightened because of you and your wonderful book.
2 people found this helpful
From the United States
From the United States
Powerful coaching tools and techniques
Reviewed in the United States on November 14, 2019
As an experienced coach with over 2500 hours this book was incredible. It reinforced many concepts I use in coaching in a powerful way plus added to my knowledge in a thought provoking way. The examples and teaching in this book are applicable to every coaching call. It was an easy read yet so useful. It breaks down coaching so you can see what doesn’t and doesn’t work. I love that it helps me add to my style of coaching not just reinforce one style of coaching. Love the laser focused approach and how it allows me to get deep with my clients from the beginning. The way she explains how to ask questions in life changing for a coach! I have increased my prices because of the confidence that these tools gave me.
3 people found this helpful
If you only read one book on coaching, this is that book!
Reviewed in the United States on October 15, 2019
I seriously can’t say enough good things about this book. I’ve been coaching for over 15 years and this book has opened my eyes to so many profound ways to become a much more effective and efficient coach. This is a must read for coaches at any skill level. I found myself immediately using the laser-focused methods and was surprised how quickly I could see improved results with my clients. If you only read one book on how to coach, this is that book!
3 people found this helpful
One of THE best coaching books out there!
Reviewed in the United States on January 8, 2020
Hats off to Marion! She has encapsulated her many years of experience and so much wisdom as a masterful coach and teacher into this one MUST-HAVE book. Any coach, new or experienced, will walk away with unique tips and approaches to get to the heart of the matter with their clients quicker. That’s Marion’s signature theme – laser coaching. The book is easy to read and is structured for easy take-aways to try and practice. I pick it up often and find I can open to almost any page and get a helpful reminder or ideas on how to move a client forward. Marion even offers an approach to the initial conversation with a potential client, and verbatim coaching sessions where she reveals her thinking behind the questions she asks. I remember a very simple bit of advise from Marion at a conference where she was presenting – simply ask more “what questions.” (This is also in the book, of course.) I tried it and was amazed at the difference it made in my coaching. There are many more simple tips like that one in this book. Thanks to Marion for sharing. Very highly recommended!
One person found this helpful
The Absolute BEST Coaching Book Available
Reviewed in the United States on February 19, 2020
Marion's book is one of the greatest gifts to the coaching community, an invaluable resource, that if read and applied, WILL take you to a higher level of coaching and deeper level of being with clients. If you slow down and master the principles in Marion's book you'll be more effective at getting to the heart of the matter in a coaching conversation, quickly, helping to facilitate greater transformation in your clients.
This book will fill in the many gaps that coach training schools often seem to leave students with, teaching you the core principles and fundamentals of GOOD, solid coaching. You'll learn how to truly listen to your clients, what to listen for, and from that place ask simple, powerful questions that create shifts in the client. You'll learn to see the big picture in midst of the conversation, how to flow with the client, and get straight to the heart of the issue/challenge that the client is facing. Marion's book goes FAR beyond what coach training schools teach to truly elevate your coaching to the highest level.
You'll also have the opportunity to get in the mind of a master coach during a coaching session, as Marion presents two full coaching conversations in the book, as well as her thought process of why she did what she did, said what she said, asked what she asked. That, in itself, is extremely valuable.
Bottomline: If you want to be a mediocre coach, there are plenty of other books out there for you. If you want to be a MASTERFUL coach, get THIS book, diligently study it, apply it, and you'll soon find yourself head and shoulders above your peers.
One person found this helpful
This Book Can Transorm Your Coaching Effectiveness
Reviewed in the United States on January 6, 2020
I read this book as a I am looking to become a Master Coach in the near future. I found the author’s insight’s and specific examples to both coaching situations and questions to ask, extremely poignant. After coaching for 15 years (currently at PCC level), I have been following much of the standard coaching practices that I learned in coaching school and through working with other coaches. What sets this book apart is how the author specifically outlines the difference between mainstream coaching and transformational coaching. I found it valuable for me as a road map, designed to take my coaching to the highest level possible. To alter my coaching style from focusing mainly on helping others reach their desired outcomes, but to actually help transform my client’s ability to make shifts that are personally and professionally impactful and permanent by exploring the root cause behind the client’s story.
This book is the first book out of the hundreds of coaching oriented books that I have read, which specifically shows the reader the what, where, who and how to become a masterful coach. I loved the book so much that I condensed it down to an outline of book notes that I will refer back to as I prepare for my ICF Master Coaching Certification.
One person found this helpful
Reviewed in the United States on November 22, 2020
This is the most impactful book on coaching...transformational coaching I've ever read. And I've read a lot! The coaching process is delivered in a logical order, with real-coachee examples, and a bit of humor sprinkled in. By applying the principles in the book, and Marion Franklin's Laser Coach training, my coaching now feels authentic. The coachee gets to the heart of the matter with new, permanent insights that carry across all aspects of life's maneuvering.
One person found this helpful
Best Book on Coaching I've read, yet.
Reviewed in the United States on October 5, 2021
I like the author's approach to providing questions centered on getting to the root of the problem rather than focusing on what's being presented by the client.
There are great examples, the writing is clear and easy to comprehend and the questions at the end of each chapter really help drive home the message.
I think this book is a must for every coach who really wants to catalyze their clients' growth and self-healing.
One person found this helpful
Reviewed in the United States on October 1, 2019
I can see how this book would be beneficial to every coach at every level. It is so easy to follow and immediately applicable.
There are many principles and examples that make it understandable for applying the concepts. The chapter on themes is comprehensive and will help coaches get to the source and know what questions to ask. The chapter on "Don't believe the client" Is so unique and powerful among other intriguing concepts.
3 people found this helpful
Reviewed in the United States on October 19, 2019
Game-changer! This book so so incredibly dense with rich insights. I was recommended it by my coach and it has changed how I communicate.
3 people found this helpful
A very helpfu,l laser focused, book!
Reviewed in the United States on July 11, 2020
I have started reading this book and I love it. The style is very readable and the advice very practical. She works particularly on questions, and when to ask and when NOT to ask, and makes the whole thing about powerful questions very aha! All coaches should read this book - I shall certainly be reading it over and over and taking notes.
One person found this helpful
The Breakthrough Book for Professional Coaches
Reviewed in the United States on November 3, 2019
Finally, a coaching methodology that doesn't rely on vague theories, scripted formulas, or canned questions! Master Coach Marion Franklin's Laser-Coaching approach does exactly what it professes to do-teaches coaches how to LISTEN DEEPLY and QUICKLY get to the HEART of what's holding clients back from living their most authentic lives. "The HeART of Laser-Focused Coaching: A Revolutionary Approach to Masterful Coaching" is the book professional life coaches have been waiting for-a MUST READ for both entry level and seasoned coaches. -Cynthia Milas, LMHC
One person found this helpful
You'll wish you read this book and learned these techniques sooner!
Reviewed in the United States on May 11, 2020
Marion is the mother of life coaching and an engaging storyteller. Her book is a coaching "how to" for coaches or those who want to be better leaders. I love how the book set up; it's easy to follow with great questions for reflecting. On my desk is a hand scribbled note with three questions from the book that I reflect on often- and ask my clients regularly. They always elicit deeper learning, the mindset shifts we need to achieve out goals. Her list of 25 themes is a game changer. Why make the coaching process complicated when Marion is showing you the short cut...the laser approach to getting to the heart of what matters. I've had the pleasure of working with Marion and this is a close second to that experience. Can't recommend her book enough!
2 people found this helpful
A MUST READ for ALL COACHES and anyone interested in communicating with a COACH APPROACH
Reviewed in the United States on November 5, 2019
Marion's gift to coaching is a treasure trove of best practices. Seasoned coaches are bound to find they have some unlearning to do as they implement these iron-clad approaches to using core coaching skills and competencies. New coaches can do themselves the best favor ever and study this material, so you learn masterful practices from get go, so you start smart and end great. This book is for anyone that wants to develop themselves and enhance their ability to communicate with others in ways that foster peace of mind and the utmost respect.
2 people found this helpful
Reviewed in the United States on January 26, 2020
An easy read, filled with practical information for coaches, including techniques to help clients and coaches get the most from their time together by staying focused on the client’s most important issues. Both new and experienced coaches will benefit from this book!
One person found this helpful
Reviewed in the United States on January 4, 2021
If you are in the coaching space, you simply MUST read this book! The HeART of Laser-Focused Coaching is a practical guide to help coaches get to the real issues their coachees are facing--fast! Marion is an excellent teacher, and her teaching style shines through with practicality in this easy-to-read-and-understand book. If you want people to recommend you as a coach, then learn everything Marion teaches and apply it to your coaching business!
One person found this helpful
Reviewed in the United States on April 9, 2020
This minimalist avid reader gal highly recommends this as one of the best coaching books! I couldn’t stop highlighting text & writing in the margins! A must for your keeper books.
2 people found this helpful
The HeART of Laser Focused Coaching is a must read for all coaches
Reviewed in the United States on December 12, 2019
Marion Franklin is one of the most qualified coaches in the coaching field and her explanation of laser coaching is precise, easy to understand and applicable. After coaching for many years, her book bypassed all of my knowledge and helped me focus in on what is truly important in coaching my clients. Forever grateful for her book and her teachings.
One person found this helpful
Reviewed in the United States on September 26, 2021
This is must have to add to your library. Many tools and examples have been provided by Marion in an easy to read format. I have been coaching for a while and loved the reflections and learnings I got from this book. I refer to it often.
One person found this helpful
Must read for coaches at all levels!
Reviewed in the United States on August 23, 2021
This is by far the best book I have read about coaching. I really like the focus on transformation, versus problem solving (with examples of coaching conversations that make this distinction). It is full of actionable tips, and I Marion's direct approach. There is a lot of information here as well. I plan to re-read sections of this book on an ongoing basis to integrate the tips and themes into my own coaching practice.
Reviewed in the United States on June 28, 2020
What an amazing book! Every single page has powerful tools is gold!! It will challenge you but also will elevate your coaching career. Thank you Marion!
One person found this helpful
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