Jeff was able to see a remarkable rebound after his first failure. He found affiliate marketing as a passion and was able to achieve amazing success. He started his own company to provide a one-stop solution for others who wanted to realize their dreams. Jeff Lerner had many mentors throughout his life, including one who helped him overcome his first hurdles.
"That time gave me an education in managing a business that was better than any MBA program. It was difficult to manage an internet business with more than 80 employees and a leader who was not well-informed. The consultant and I had to work together in order to create systems and processes that would keep the company running and improve its performance. I gained more from this experience than any textbook could about managing people, culture, change, and leadership. I was also aided by a brilliant business consultant who helped me determine the best process for each situation. Tom Bardeen was that consultant. It was clear to me how Tom had impacted my life as a consultant when I was building my digital business and was included in Inc. 5000. I tried to reach him by phone to express my gratitude for his positive influence on my life. But I was unsuccessful. I reached out to his family to learn that he had passed. Jeff says that he remembers how grateful he was for his guidance.