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Basically. I had to be willing to do the work. But the insights he gave me in the first program were very good. Another positive thing I have to say about Jeff Lerner is that he is an amazing communicator. On several occasions, he personally bent over backward to make sure that I was properly taken care of within his organization. The Entire Nation team members that I have interacted with behaved professionally and with excellent follow up.
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You’re most likely to have heard of Damion Lupo as Chief Badger at eQRP, but his brilliance doesn’t start there.
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Online Influence: Boost your results with proven behavioral science Paperback – October 18, 2020
Online Influence: Boost your results with proven behavioral science Paperback – October 18, 2020
by Bas Wouters (Author), Joris Groen (Author)
4.7 out of 5 stars
How can you convert people who come to your site into buyers? and turn dropouts into customers?
Utilizing behavioral psychology in a smart way can significantly improve the performance of your app, website or campaign online. Web designer and psychologist Joris Groen as well as persuasion expert Bas Wouters discuss in depth the things that work and what doesn't and the reasons behind it. This book you'll get specific and useful guidelinesbased upon the 40 years of experience in the field and the wisdom of today's most prominent behavioral scientists, like Fogg, Cialdini and Kahneman. It includes more than 40 real-world examples of success and over 150 illustrations of the dos as well as don'ts book is the most comprehensive and practical guide to creating and optimizing your online customer journey. "A true gift""A true gift" - Dr. Robert Cialdini
Must read to up your online influence
Reviewed in the United States on January 10, 2021
Bas Wouters and Joris Groen have written a unique book. It’s unique because they blend Robert Cialdini's work on influence with BJ Fogg's work around habits to teach you scientifically proven ways to get more response in the online world. The response may be to your emails, getting people to visit your landing page, buy your product, or any number of other actions you want people to take.
The book may take you a while to read because, if you're like me, you'll frequently stop to review your emails and website to see how you might incorporate what you're learning from Bas and Joris.
Don't stumble through the online world doing what you think is best or just relying on advice from others simply because they're a little more knowledgeable than you. Find out what the research says and see the difference for yourself in the A-B testing data Bas and Joris share.
Bottom line, this is a MUST read if you want to optimize your online results!
One person found this helpful
Reviewed in the United States on November 13, 2020
The book is easy to read and has so many practical examples, including checklists and worksheets for specific types of marketing online. We used the book recommendations on a website, and the client increased conversions by 30%. We literally made 3 changes on their site and increased their revenue. Can't wait to use this work again and again.
One person found this helpful
A must-read book for any digital marketer!
Reviewed in the United States on November 14, 2020
Whether you're a digital marketer like myself or a business owner who wants to improve their website's performance, Online Influence is your new go-to resource!
This book gives you the tools and recommendations to turn your website visitors into buyers and dropouts into sign-ups based on proven behavioral science!
It's engaging, has excellent examples of real-life successes, and is the ultimate guide to designing and improving your online customer journey!
I can't recommend it enough!
Reviewed in the United States on July 5, 2021
As the name promise, this book applies behavioural science to the online selling process in a very practical manner. Do what they teach in this book, even if its just one chapter at a time, you will see good increases in online conversion.
If you sell online you need this book.
Reviewed in the United States on February 16, 2021
Not a word wasted in this book. Every page explains and shows the webpage and email designs that will increase your sales and profits. I can't recommend this book enough. These people are experts at behavior.
An insane amount of practical knowledge
Reviewed in the United States on November 1, 2021
What a great book, so much practical information on how to boost your online results. I would recommend it to anyone who has anything to do with online marketing.
One of the best behavioral science book!
Reviewed in the United States on February 15, 2021
Great book! I would recommended to everyone who’s interested in marketing and psychology.
Reviewed in the United States on February 16, 2021
Great book
From other countries
From other countries
DT27
5.0 out of 5 stars
A book that moves the needle
Reviewed in the United Kingdom on November 15, 2020
Incredible book full of practical things to do that really work, having already tried a couple that have already increased our conversions, I have to say I’m really impressed. I will spend next couple of months attempting to implement what I’m learning.
There is such a lot though, I think I might have to do their course. These guys are clearly masters of their craft and with their guidance I think I could become an online influence master.
Great book guys thank you for the pictures and check lists they are awesome.
Mark Venton
5.0 out of 5 stars
Great Insights
Reviewed in Canada on February 10, 2021
This book is awesome ...very practical insights to driving responses and sales online
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