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VERIFIED VIDEO REVIEWS ABOUT JEFF LERNER!
There are millions of private YouTube channels across Youtube and every channel has its own aims and aspirations. However, ‘How to earn online’ or ‘ways to make online money are the hottest topics of these private channels especially after the uncertain environment created due to the corona pandemic.
And Jeff Lerner being the worldly famous entrepreneur has been discussed by a variety of private channels. All of these channels have portrayed him as a savior for all those who lost their job and were facing a financial crisis.
Some of the raving reviews of Jeff Lerner on Private YouTube channels are discussed below:
Table of Contents - Reviews of Jeff Lerner on Private Youtube Channels
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$150 MILLION IN ADS: Lessons Learned Kindle Edition
$150 MILLION IN ADS: Lessons Learned Kindle Edition
by Jason A Burlin (Author) Format: Kindle Edition
5.0 out of 5 stars
How could you achieve success If you took advantage of every chance that came your way?
Many small-scale businesses struggling to survive in the online market. Everyday, some businesses fail due to focusing on the wrong issues or falling into easy traps or ignoring opportunities that could have helped take their company to the next level.
Jason Burlin takes over a decade of experience in the field of marketing and overseeing over $150 million in advertising spend, and overseeing an agency that employs more than 20 employees. He divides it into the most crucial tips to take to get your company to the to the top.
With the knowledge he's acquired from his experience as a client, his clients, and his own mistakes, Jason wrote this book to help entrepreneurs and business owners identify opportunities earlier and transform these opportunities into long-lasting results.
Through this guide, you'll be able to discern past the myths and information "tips and tricks," and understand that the approach most commonly used does not always be the one that works most effectively for your business. After readingthis book, you'll leave with a better idea of what to concentrate on, the things to avoid and the best way to stay relevant no matter what the market.
Apply these principles to your business. them to your own business model and you will be amazed by the positive results!
Reviewed in the United States on December 25, 2021
“It is valuable to learn early that the right or most successful approach is not always the most popular one.”
Jason A Burlin has taken all of his knowledge, past and present success and failures, and written this easy to read book about paid advertising. One of Burlin’s first and vital lessons is how essential profit and cash flow are to a successful business. Burlin discusses the importance of understanding how to scale your business properly in order to grow your business and achieve a comfortable profit margin. This is such an important reminder and an essential tool for your small business.
Burlin teaches you valuable lessons that will help make me a better marketer and small business owner. I also particularly liked the section titled, “If I Could Start All Over Again.” I love that Burlin tells us his failures and shares how he could have done things differently and the lessons he learned.
Jason A Burlin has, once again, provided a wealth of information in a quick, easy to read book.
Reviewed in the United States on October 7, 2021
Jason Burlin gives insight into the many lessons he’s learned while managing ads. There’s great info on marketing and he shares info on how to take advantage opportunities needed to grow your company.
The author gives great advice when it comes to marketing dollars. Not all businesses have a large marketing budget and have to use their money where they see the best return. Jason talks about this and how that sometimes the latest new trend isn’t the beat thing for a business. He calls us to question marketing ideas and to take advantage of what’s beat for our business needs.
The book is well-written and very easy to understand. Jason wrote the book to help business owners not make the same mistakes he made starting out. It’s a must read for all business owners seeking wise advice. I highly recommend!
Time is Money, save yourself both by giving this book a read!
Reviewed in the United States on March 10, 2021
After finally completing a thorough reading through Burlin's book on advertisements, I feel as if I am well versed in the understanding of it now. As a fellow small business owner, I find making advertisements very challenging and can cost a lot if you are not well educated in the process of creating ads. The best way to learn in life is from making mistakes and then correcting them. Jason Burlin shares such useful information regarding mistakes he has made in the past and many other myths of paid advertisements that cost him money and could cost you too. This is why this book is amazing because you get to learn from other's mistakes in paid advertisements and save yourself some money before starting paid advertisements. If you are a beginner in a start-up or a current small business owner, I would advise you to give this book a chance just like I did because you will save yourself a lot of money with the information provided regarding paid advertisements with great core knowledge on the in's and out's of ads. Time is money and this book will not only give you great knowledge of paid advertisements but will, in turn, save you both time and money!
Fantastic Resource For Marketers Both New And Experienced
Reviewed in the United States on November 21, 2021
If you're a seasoned marketer but still sometimes struggle with converting, Jason Burlin's short book is a great resource to bring back your focus to the most important concepts in ad marketing. This book helps navigate the frustrations of running what looks like an effective ad campaign but not seeing the kind of growth one would expect. And for those new to the game, this book also serves as a great foundation.
This book is something I know I will refer back to time to time, and some of his lessons apply to good business in general. Among many invaluable lessons, Jason stresses that as a marketer keeping your focus on existing customers even while experiencing explosive growth is key to long-term success.
The greatest lesson this book teaches is that the product you're selling has to be good, and no amount of ad spending can save a bad product in the long run. It's on the shorter side too, I highly recommend picking this up.
Full of useful advice I'd definitely put to the test on my own!
Reviewed in the United States on September 8, 2021
This book by Jason Burlin is filled with so much information you really need to to learn about for advertising and marketing. He breaks it all down step by step from the top. The way he explains the sections in this book really bring in a readers attention. As soon as I started I couldn't put the book down! This book showed me the importance of how you advertise what you're marketing and why it's so important. I especially enjoyed the section on the value of the customer because he tells you how important it is to get your product across to the audience you want it to reach and how it impacts the targeted customer audience!
As a freelancer myself, I didn't realize how much I needed this knowledge until I read this. I got a really great understanding and even took down my own notes from my favorite parts of this book.
This book is super helpful for your marketing and advertising needs!
Paid Advertising Explained by an Experienced Marketer Who's Done It All
Reviewed in the United States on November 3, 2021
I really respect having an information source on marketing from a real, experienced marketer. So many marketing books are written by marketing majors fresh out of college offering regurgitated information with no novel ideas. Jason offers so much insight into a true advertising experience, offering information about his successes and failures. I really appreciate that.
One section that really stuck with me was "The Value of the Customer". Something I didn't realize about my business/website is that we don't pay enough attention to customers after we reach our goal with them. This book explained in detail how to calculate how important having returning customers is for your business in particular. This is just one chapter, but it stuck out to me.
There is so much good information packed into these 46 pages. Give it a chance if you need help with paid advertising, it's well worth the read.
Lesson Learned from an Advertising Genius
Reviewed in the United States on November 29, 2021
Jason Burlin is a advertising genius after reading his first book and reading this one I can’t wait to read his next book. Just like the first he doesn’t disappoint with in-depth marketing knowledge expanding insight into the advertising world. Both the first book and this book is based on real world work that Jason Burlin has done himself. This is book is great for all levels of business from small to large there plenty to learn here and master. It covers all known aspect of advertising marketing as some tricks I am trying myself for my small business. I recommend this book for any marketing student and any business to read to grow your business. Thanks for the knowledge off to the next book - I am a fan.
Reviewed in the United States on May 3, 2021
As a self-employed freelancer with no business partners, it is super easy to second guess myself on my choices with marketing and promotions. I don't have any training in business or marketing, and sort of fell into starting my own company. Because of that, getting confident, professional advice that I can trust is always extremely valuable. Much of the advice in this book is new material and much of it is introductory, so it is a nice mix of information. But the best part is that any information I had already been introduced to previously was fleshed out in this book in such detail that it really reinforced my instincts and gave me the confidence to know how to choose the right things to do in the future. The book also gave some really insightful advice about digital marketing and how to prioritize my money and branding in certain areas of marketing. All in all, the book helps small business owners be confident in making smart marketing choices.
One person found this helpful
Reviewed in the United States on April 30, 2021
Whether you are new to the world of advertising or you are a seasoned business owner, you can stand a lot to gain by reading this book. For me, it was an eye-opener, as it offered a wealth of useful information on mistakes to be avoided.
I have read other books written by James Burlin, and I find his works to be useful for anyone looking to increase the success of his or her business. Just like an experienced mentor, the author shares both his successes and past failures, transforming them into lessons anyone can learn. He emphasizes that there is no standard approach, recommending businesses to develop their brand, focusing on their target audience.
The book will help you stop wasting time and money, and you have a lot to learn from it. I recommend it to anyone who is looking to stay above the competition, interested in seeing actual results with advertising efforts.
Reviewed in the United States on July 4, 2021
Jason Burlin’s $150 Million in Ads stresses the importance of profit sustainability and intention while marketing in a small business. He doesn’t only lay out the facts of the trade, but valuable advice stemming from personal experience. The “Time is Money” chapter was especially helpful for me; I learned that keeping track of every dollar spent is vital when it comes to measuring profit. Burlin teaches that effective advertising runs on the promise of life improvement associated with the product, and as a young, active consumer in many facets of our economy, I can attest to this phenomenon firsthand.
The author also advises to “question the experts,” which I found to be honest and insightful. In the age of anyone putting anything up online, consumers need to be mindful of what we choose to believe. Although I am new to the marketing world, concepts like conversion rate and customer gross margin were easily understandable due to Burlin’s cut-to-the-chase writing style. He concludes by advising the reader on what he wish he could have done, if able to rewind the clock. I would highly recommend this to not just business owners, but anyone seeking to become more educated on the world of marketing and advertising.
Reviewed in the United States on June 13, 2021
You don’t have to think twice in buying this book, if you are still on the fence about it then this is your sign that you have to purchase it now. Jason give invaluable and important advice especially when it comes to spending money on advertising. Not all businesses can spend freely on their marketing and most small businesses have limited budgets when it comes to advertising. You have to pick and choose or spend your money wisely. Jason gives great real-life advice when it comes to that. The book might be short but it is packed with information that you will take and run away with. Majority of the discussion revolves around social media advertising which is the trendy topic as of the moment. Another gem of a book by Jason.
Great info and easily understood!
Reviewed in the United States on December 20, 2021
An excellent book providing a lot of insight into terms that are easily understood. I feel like most business based books overcomplicate things all the time. I don’t have a business background, I have an English degree. So when I come across terms I don’t fully understand, Google is my friend. This book is so wonderful because instead of giving you complex terminology and leaving it up to the reader to learn what it means, it’s ACTUALLY explained! Jason Burlin has the experience and expertise to make the complex info much easier to read and digest. If you want to get into advertising and marketing, or you have a small business of your own, this is an excellent way to have an introduction into paid advertising.
Great advice from a marketing expert that knows what he’s talking about!
Reviewed in the United States on July 10, 2021
It’s nice to gain knowledge & experience from someone that has been there! Within the first few pages you can tell that this author is speaking from experience. Jason Burlin does a great job of giving real details from his life mixed with lessons that are compelling and drive me to push my business to the next level. After reading this book I’ve realized several areas where I have failed in my ad purchasing. I’ve been stuck in an old way of thinking when it came to my advertisements. The author has convinced me how to shift to a new digital mind frame that will push me and my business to a whole new level. Understanding how to interpret data in a way that drives performance and places the focus on the customer like Mr. Burlin explains is exactly the type of information that makes me glad that I purchased this book. I even managed to learn some things that I’ve been doing wrong in my business, for example I’ve been improperly utilizing my calculations on Return on Ad Spending. Now thanks to Jason Burlin I’ll no longer be throwing darts at moving targets, instead I can focus my energy on the parts of my business that I love! I would strongly encourage anyone in business regardless if your an aspiring entrepreneur or a seasoned business owner to read this book, you will surely gain something regardless of where your at in your career!
Reviewed in the United States on August 18, 2021
As a woman trying to start a business, I can take any creditable advice I can get my hands on. $150 Million In Ads: Lessons Learned by Jason Burlin provides knowledge and advice I can use to make the right decisions. Shortly after I started reading, Burlin mentions his failures as well as successes, which really resonated with me. I’ve tried to start a business for several years and can attest that if you are not on it every day, trying to make it work, it won’t. He highlights his failures, journey along the way, and explains his mistakes, but also emphasizes that failure is normal, and necessary, to learn what does and doesn’t work in your market. He is so right!
I knew that cash and profit are necessary to a business’ success. Keeping accurate records of all your spending and earrings, with the correct metrics that Burlin explains, is vital to a business’ success. Burlin clearly explains all of this in his book. He uses easy-to-understand and real-life relatable examples to show his reader how important it is to watch what you spend and where you spend it, as sustainability should be your long-term goal. From a very young age my parents would remind me when I got overwhelmed the following: Start small and work your way up. Burlin says the same thing regarding ads and your business. Too much too quickly will cause you to fail, but not enough will do so also.
On the contrary, Burlin also emphasizes the importance of staying vigilant and not just hoping sales and profit will increase with the same strategy. Also stay current with valuable information and learn how to weed out the chatter. It is important to know what works and what needs to be changed. Burlin does a great job of that. This book is a must-read and necessary reference for anyone looking to start a successful business.
Practical Lessons to Grow Your Business
Reviewed in the United States on May 5, 2021
If you’re looking for a resource to help you jump-start your business, this is it. Jason details everything you need to know to build a foundation of knowledge in paid ads. He explains common mistakes such as lack of patience and expecting to profit every day, and how they can be detrimental to your success.
Jason shares his business highs and lows in this book, making it both realistic and reassuring for entrepreneurs new and old. At such an affordable price, there is literally no reason not to invest in this wealth of knowledge. His practical lessons are worth much more than what you’ll pay in both money and time.
Easy to Digest Epithets for Marketing and Advertising
Reviewed in the United States on November 30, 2021
Oftentimes in professional fields like marketing and advertising it can be easy to miss the mark from either a lack of experience or even putting too much time and effort in the wrong places. Knowing how to focus your efforts is absolutely critical and that is exactly where lessons learned from other seasoned experts becomes critically beneficial. Mr. Burlin's book does exactly this. He comes from a relatable place with this quick and dirty guide and provides meaningful advice that is clearly based in very real and personal experiences. From ensuring you have the proper resources in place, to knowing your product, to understanding the absolute value of your customers and audiences, Burlin packs a big punch in a small package and that is what makes this read so desireable. I would recommend this to folks entering this space no matter their level of experience. It is a good introduction or a good reminder regardless of where you are in this career field.
Reviewed in the United States on July 21, 2021
Another great book by Jason. He simplifies marketing in such a way that allows for beginners like myself to soak up a lot of valuable information that I would ordinarily struggle to understand from most marketing 'gurus'. The style of the book is approachable and readable and everything he lays out is easy to grasp. It's a short read, but it's so worth it! Would recommend. I especially liked how Jason lays out a lot of the mistakes that he made and the valuable lessons that he learned from them. Learning the mistakes and solutions to problems that experts made before you make them yourself is really beneficial, because you get to skip a lot of the trial and error that comes with marketing and jump straight to winning conversions in your ads.
Author would make for a great mentor!
Reviewed in the United States on March 18, 2021
Now and then you run across a person who just knows what they're talking about. Jason Burlin is one of them. Reading through his career experiences feels like a great mentorship.
For me, the most useful tool, was the chapter on how data can be misleading. Research can be very time consuming and tricky to read to begin with so it is important to fully understand what you are seeing. I found this simple to understand in the way it was presented, which can be said about the rest of the book as well.
$150 Million in ADs is a fundamental research tool in advertising. Highly recommend it!
Nicely Structured, Useful Information
Reviewed in the United States on June 21, 2021
I was very surprised at how many different topics are touched on in this. It ranges from branding, having an effective product, cashflow, identifying misleading data, knowing competition, and even goes into how you should question the "experts." As a small business owner and an author myself, advertising my product is up on my list of important to-dos. Branding is essential as well. So to get advice on how to make them all click, truly helps. I also enjoyed the customer value formulas as well. It made me realize that I need long-term customers who continue to buy products, and reveals secrets on retaining that customer loyalty. Recommended for anyone with a business or a brand.
Reviewed in the United States on May 1, 2021
This is a great practical guide and quick read that every business owner can learn and re-learn from as they seek to effectively market their products. Jason encourages every business owner to truly reflect on their product and the way they are presenting it to the world, with the knowledge that sometimes it may be the product, itself, that is the problem.
The overall message that really shines through is that of practicing observation( something that is very possible in the internet driven world where so much information is at our fingertips). Observing your competitors so you can see areas where you are weak or discovering a way to present your product that may sell well; observing how much you are spending on advertising so you don't spend more money than you are making; observing how much time you are putting into marketing your product with the knowledge that time is money; observing your customers so you can best serve them and create a loyal returning customers which is the best source of steady income; observing patterns so you don't miss great opportunities.
While there is no fool-proof marketing plan and mistakes are inevitable, practicing observation can help you on your path to becoming and staying a successful business owner.
Reviewed in the United States on June 10, 2021
Maybe it’s because I also use Upwork and know that you have to start off small to make it big and be motivated to carry on despite setbacks, or maybe it’s because I truly felt a connection to Burlin’s words, but this book hit differently than other advertising books I have read.
Not only does Burlin deliver a realistic approach to online advertising, but he reminds us that this business does require work. Too often, I have seen these motivational books that are determined to tell you that anyone can do it if they try. But this one is different. It acknowledges the research you have to complete, the reflection you have to do when it comes to your product, and the competition you will inevitably face. With $150 Million in Ads: Lessons Learned, you get the full scope of what it takes to make it in the online advertising world.
Unlike many other books about advertising techniques and how to be successful, this book reminds us that we are targeting human beings. Advertising is about selling a product to people, and I appreciate that Burlin acknowledges that fact. Even though online paid advertising is done with technology, I feel we all too easily forget that we are selling to actual humans.
Whether you are a new professional entering the market or a seasoned advertiser looking for a new perspective, $150 Million in Ads: Lessons Learned is worth the read.
Lessons Learned is an Excellent Read - Highly Recommend!
Reviewed in the United States on August 9, 2021
Mr. Burlin’s advice hit me immediately! As someone who does InstaCart as a side hustle, I realized that setting daily goals is arbitrary compared to weekly or monthly goals since it ebbs and flows - this can be applied to so many different sectors and jobs. Further, algorithms tend to skew towards certain metrics - like time of day, this made me think that I should really concentrate my IC side hustle work on weekends and evenings to maximize my effort to compensation ratio. Also, his advice on how marketing platforms advertising can change quickly [FB as an example] - rendering efforts useless over time - is a great example emphasizing the need to be agile and adaptable in today’s economy – particularly in the online advertising and marketing space.
His advice is directly applicable to people in all different types of work and life situations, with a particular emphasis on the advertising and marketing world.
Highly recommend!
A Concise, Honest Guide to Paid Advertising Success for Business Owners
Reviewed in the United States on November 24, 2021
$150 MILLION IN ADS: Lessons Learned is a concise, no-nonsense guide to the path of paid advertising management success. In this book, you will find clearly detailed checkpoints for every paid marketing plan that are commonly overlooked. Burlin provides upbeat, down-to-earth advice that includes no get-rich-quick schemes, but rather how to succeed through perseverance over time. $150 MILLION IN ADS: Lessons Learned is a personal accounting from over a decade of experience of overcoming doubts and struggles in the field. You will find tips to interpret misleading data and navigate potential pitfalls. Very straight-to-the-point and easy to understand, Burlin details the importance of the power of branding and growing a brand with an exceptionally honest take. 100% recommended read for any entrepreneur or business owner seeking to expand their business.
Straightforward, with plenty of useful business advice
Reviewed in the United States on September 17, 2021
Straightforward, with plenty of useful business advice
I’m new to the world of freelance writing, and without a background in marketing I had trouble figuring out exactly how to build myself as a business. Jasons writing style is straightforward, easy to digest, and makes a potentially difficult subject easy to understand. He breaks down terminology, and uses graphics/real world examples that help illustrate his points.
Jason touches on a lot of things in this relatively short read- from building client loyalty and getting your customers to buy more, to the importance of branding and time management. It gave me a lot of insight, and I feel much more prepared in moving forward. And I must say, I really appreciate his point of view. (I’m a fan of anyone who encourages you to do your own research and question the experts)
If you’re a small business owner looking to take your marketing to the next level, or just starting out (like I am) I can't recommend this book enough. There’s a lot of excellent advice, and for only $2.99, it's a great deal. Time is money, and the time spent reading this was 100% worth it. I’ll be checking out his other books soon, and can’t wait to use what I’ve learned and apply it to my freelancing career!
Understanding marketing dollars...
Reviewed in the United States on October 12, 2021
This book is an easy read for those with no business/marketing background. The author shares insights he learned managing a $150 ad campaign. His goal is to help business owners avoid the mistakes he made through the years.
It's difficult to know how to spend advertising dollars, especially for those companies that don't have a large marketing budget. The author helps business owners understand which types of advertising may or may not work for them. I recommend this book for anyone wanting to understand more about marketing and ideas for spending advertising dollars.
Easy to read and great marketing tips!
Reviewed in the United States on December 12, 2021
I originally bought Burlin's other book, Win at Paid Advertising. I liked it so much that I decided to go ahead and buy his other two books! This one was shorter than the first and was a quick read, but it was packed with useful tips and information. Every topic in this book is broken into easily-digestible chunks of information that are easy to go back and reference while conducting your own marketing/business research. I love that he uses straightforward language that is easy to understand, even for beginners!
As someone new to marketing and the business world in general, I really appreciate Burlin's use of personal stories to make his points. He doesn't hide the fact that he failed many times when he was first starting out and that. However, he makes it clear that with time and persistence, he was able to build a highly successful business model. I think this is a very realistic outlook and it is important to appreciate and even expect failure at some points along the road to success - it is key to learning! This book not only gives readers an overview of key online marketing concepts but also provides them with the right attitude and framework for turning their ambitions into tangible outcomes. Overall, it is a great, easy read and I recommend it to anyone looking to supplement their learning journey!
Reviewed in the United States on July 14, 2021
I highly recommend this book to anyone looking to start their own business or anyone in the marketing industry. Moreover, I think it’s an engaging read. The book isn’t long as its ‘writing is concise and straight to the point. There’s no fluff; instead, it’s filled with important insights and recommendations from the author’s past experience in paid advertising. I liked how the author infused his writing with his own story to show us just how he came to these conclusions and realizations. I think it’s a good read for anyone looking to start out their education in marketing and/or business, and even for those that already have experience in the field. This book will definitely give you the guidance you need to help you save and make money in your own business.
This book was wonderfully educational.
Reviewed in the United States on November 21, 2021
$150 Million in Ads: Lessons Learned is a delightfully educational book about the marketing world. It was exactly what I was looking for as a small business owner. It didn’t oversell and under-deliver, as I am walking away from reading this with a much clearer idea about how to advertise successfully! It was easy to understand and you can tell that he put a lot of care and effort into writing this how-to-guide for seeing advertising results.
This book would be helpful for both beginners and intermediate entrepreneurs alike as he explains not just the basics but interesting approaches that I had never thought about before. What I particularly liked was how he explained not just what to do, but what to think more critically about/steer clear of. I would definitely recommend this book to anyone who needs more clarity and focus around marketing their business!
A BRILLIANT AND INFORMATIVE MUST READ!
Reviewed in the United States on August 28, 2021
“You never open your mouth, until you know what the shot is.” -Al Pacino, from Glengary Glenn Ross.
I worked as a manager for a successful brick and mortar for a decade. I knew the industry in and out. Now starting my business, I wasn’t sure how those models translated into the world of e-commerce. This book lights the way. Taking a lifetime of trial and error, Jason A Burlin offers his wisdom and integrity, imparting the knowledge he learned the hard way. Such an easy read. I poured through it in one sitting. Applying the figure of speech, ‘time is money’ to literal terms, this resource lays foundations built from systems approaches, ensuring you’re neither throwing money away nor leaving it on the table. A guide towards zero waste, and full sustainability, backed up with hard data. I had to read several books before I discovered this guide. Exactly the information I was looking for. To the author, I say thank you for showing me the way!
Clear, concise, and packed with no-nonsense information!
Reviewed in the United States on March 12, 2021
Jason Burlin knows paid advertising and it shows. He shares his successes, as well as past failures, with refreshing honesty. He details the pitfalls of online advertising and provides practical solutions to avoid them, including understanding customer lifetime value and knowing your bottom line. He underscores that the quality of your product is fundamentally paramount to everything. You can pay for ads and drive consumers to your site, but you cannot grow your business marketing a lackluster product. As a novice, I appreciate his candor in emphasizing that there is not a one-size-fits-all approach. Instead, you need to carefully and consistently curate your brand to appeal to your target audience.
A valuable and insightful resource… highly recommend!
Reviewed in the United States on September 6, 2021
An insightful and valuable resource. Highly recommend!
It is clear that Burlin knows advertising. He shows his knowledge and experience throughout the text. His writing is clear, concise and devoid of the junk that other writer’s in the industry fill their books with. Burlin shares both his failures and successes with the reader while giving a thorough explanations bout what went well and what didn’t. As someone who has merely intermediate experience in the sector, I found his writing informative and insightful. He was very open about his experiences, giving the reader a personal connection to the ideas presented. One aspect Burlin reiterates thoughout the book, and that I appreciated, is the need for product quality above all else. He explains that a lackluster product will overshadow any success in marketing. If you are looking for solutions to some of the most common pitfalls in paid advertising, this book is a must have tool.
A must read for anyone looking to sell themselves effectively!
Reviewed in the United States on May 6, 2021
Jason’s book has opened my eyes. As someone who freelances for a living, I have been hard pressed to sell myself at every given opportunity, and have often been asked to pay for marketing and ad campaigns. I’ve always been skeptical, I’ve never felt well versed enough to take on an offer like that, and I feel that it’s always been something that’s holding me back.
The book starts off explaining the way advertising was done before the age of social media, and how it seemed like such a hands off experience for small business owners, making it imperative to hire an agency to handle such tasks for you. The following chapters do an excellent job of explaining, in great detail, the new process. It’s not as difficult as you may think, and Jason takes great care in providing technical terms, mathematical breakdowns, and goes so far as giving you a plan to get the basics done for yourself.
I believe that the most valuable aspect of this book is that it’s written to include how social media has changed marketing and advertising, and provides strategies on how to use it to your advantage. Many other books in the same vein provide statistics and numbers, but they don’t factor in the way the world really works. Jason did a fantastic job here, and I’ll be on the lookout for other books that he’s written or published along the way.
Reviewed in the United States on May 4, 2021
I like how the learning to persevere message applies to not just the concept of advertising but to life in general. I think this book has some useful information whether you’ve worked in advertising and marketing for a while or if you’re a small business owner trying to expand your reach. The author uses personal stories and experiences to explain concepts that are relevant to business owners of all types. I didn’t have much solid advertising knowledge before reading this, but I feel better equipped after reading this book.
A Marketing Expert Who Says it as it is: Understandable, Amazing, and Life-Changing!
Reviewed in the United States on May 5, 2021
As a beginning freelance editor, I tend to forget about the importance of marketing my services in a way that appeals to clients. Although I am not selling a product, I found Burlin's book extremely informative. In several chapters, he highlights the importance of being observant of yourself, your product, your customers, and your advertisements. He argues that you must be aware of the whole picture in order to fully understand how to advertise your product. He displays all of this information using words that the average person can understand. You do not need to have a background in math, marketing, or even quantum physics to understand this book.
I am very excited to practice being mindful in how I advertise my services as a freelance editor. I already feel more confident in my abilities.
Short, sweet, and everything I needed!
Reviewed in the United States on September 1, 2021
Pretty much anytime I see Jason Burlin named as the author, I know I am in for a good read full of helpful information. $150 Million in Ads: Lessons Learned is no exception! I learned what to keep my eyes on, what can go on the back burner, and what can get thrown away to ensure my small business is a fierce competitor in its market.
I struggled, really missing that ‘oomph’ factor to take my business to the next level. This book helped me figure out what was lacking and taught me how to profit from the past mistakes I made, turning my failures into minor missteps. For the first time in my career, I felt like a true entrepreneur with the information I learned and implemented into my business! As soon as I finished this quick read -- in one sitting, I knew I suddenly had a few secret tricks up my sleeve. And I didn’t regret putting them directly into my marketing plan.
If you’re struggling to get your business off the ground to success or even think you may need a helpful tip or two, grab a copy of this book today. You won’t regret it!
Invest Your Time in This Book!
Reviewed in the United States on April 28, 2021
I am neither a business owner nor in marketing, and I found the book to be both appealing and informative. Burlin has written his book in a manner that is easy for consumers of all walks of life to read. One area that stood out to me was the importance of recognizing competitors in areas businesses might not have initially recognized.
Time is a key point in this book. For anyone who is either thinking of starting a business or whose business is struggling, this book is an investment for you. The resource of books is often overlooked. Don’t make that mistake here. Jason Burlin’s $150 Million in Ads: Lessons Learned, is a book that anyone can appreciate.
Extraordinary Return on Investment
Reviewed in the United States on June 7, 2021
Buried under the loud noise of digital platform chaos, even the most experienced and successful marketers and entrepreneurs can lose their edge and focus. $150 Million in Ads presents clear, easily accessible, and action-oriented reminders of the dynamics underlying every successful venture.
Some of the principles presented reminded me of the legacies of the great "no-frills" marketers of the 20th century, guides like Jay Levinson, or Jay Abraham. Jason takes those essential frameworks and translates them into the world of digital marketing. From the perspective of my 20+ years as an entrepreneur and business owner, and whether your venture is thriving, crashing or somewhere in-between; the ROI for studying and applying the practices and points of view Jason shares can be enormous.
If there is one shortcoming in this book it's that there isn't (yet) a workbook with case studies and exercises. I'll look forward to its launch.
Unthought of ways to grow your AD business!
Reviewed in the United States on May 5, 2021
Jason is the man! He breaks down keys to success and failure so that the average laymen (me) can understand. He breaks down his hits and misses so that new and seasoned entrepreneurs both can understand and learn from his paid advertising structure.
This book was worth every penny. Easy to read and understand I just wish I found it sooner! If your looking for the book to help start / save / or recalibrate your business - this is it. 5/5 stars
Very Useful Marketing Advise - Even for experienced marketer
Reviewed in the United States on November 24, 2021
Great read!! This book has already made an impact on my marketing!
I have a small business and have been reading tons of articles online that overcomplicate the advertising process. This book is a quick read and really helped me feel more confident in my marketing plan. Jason Burlin goes over a lot of the complicated terms I struggled with and various campaign styles. Even after having run several marketing campaigns, I learned a lot of useful information. He goes over the essential basics such as how to interpret the campaign data, understanding and maximizing ROI, understanding the value of each customer, conversion rates, effective branding, loyalty programs, and a lot of other areas of marketing I struggled with or did not consider. The book provides tons of value in just a short read. I would definitely recommend reading it. Even if you are an experienced marketer there is something that can be learned from Burlin.
Reviewed in the United States on May 7, 2021
I’m glad that I bought Jason Burlin’s book. It was enlightening, and I know it will help me with my business. He has a lot of experience in marketing. He has learned a lot along the way which he shares in the book. I like his take on how important social media is in advertising. I also learned a lot about paid advertising. I know that knowledge will be helpful to me. Paid advertising has changed a lot over the years, and it isn’t as difficult as it used to be.
Cashflow and profit are important in business. Running an online business, which is what I do, is not easy. But he offered many useful tips. It’s good to have goals that make sense and that are attainable. It’s not always possible to make a profit every day, but that’s okay, as long as the business is growing.
Building a brand takes time. But it’s worth it in the end. He explains how to build a brand in a very simple, understandable way. I learned about the important of a customer’s experience, and I learned how important it is to size up the competition. It was a great book!
Reviewed in the United States on March 16, 2021
I really loved this book! The author, Jason Burlin, has such a realistic approach to his marketing books and writes in a way that is accessible to marketing beginners and more experienced readers alike. The book covers a range of topics, each of which is easily and immediately applicable to business. You can tell that the author has worked hard to get to his level of marketing and clientele, and truly wants to help others now by sharing his insider tips. He put in the work and learned the lessons, so you don't have to make the same mistakes most beginners make. I own a small business and found his techniques easy to start and follow. I highly recommend this book to anyone!
Reviewed in the United States on September 18, 2021
As a newer multi business owner, I really liked reading this book! We all know marketing is important but as a business owner, it's non-negotiable, especially in our digital age. We also know that owning a business, especially in the beginning, can be super overwhelming. The author did a wonderful job explaining why we need to market and then how to market, without it being overwhelming. He provides a lot of great strategies and tips. I only wished I could have read this sooner!
Reviewed in the United States on September 12, 2021
This is the second book I’ve read by Jason A Burlin and suffice to say I’m just as impressed as I was with the first. Burlin takes business marketing to the next level, bypassing typical and popular advice and focusing on tangible recommendations.
Unlike other “build your own success” and similar books, Burlin actually focused on helping YOU build YOUR success, rather than build their own success under the facade of “helping” you. Burlin actually wants to teach you and offers insider wisdom that’s hard to find.
As someone who’s building their own business, this book has been another wonderful resource to add to my library and I would recommend this to anyone who’s just starting their first business or well into entrepreneurship. This book will teach you what to avoid so you can take advantage of opportunities you might otherwise miss and help you recognize when opportunities present themselves.
Reviewed in the United States on December 6, 2021
I really like Burlin's writing style. It's easy to read this informational book without getting bored which is rare for many Marketing books out there. The reader does not bore you with tons of digital marketing jargon-- he explains it all really well when it gets complicated. I also loved how Burlin was honest about his experience building his online business (and his wife's), and all the hurdles they had to face as a result. It really itsn't easy and Burlin is honest about what it takes. The book is, as the name suggests, has tons of useful advice that the author has learned the hard away in his extensive online marketing experience. Being someone who is intimidated by paid advertising, I am really glad I picked up this book. Great read!
A totally fresh and digestible perspective on marketing
Reviewed in the United States on July 1, 2021
This book provided me with a perspective on advertising which will absolutely influence how I run my business going forward. Burlin brings content from a variety of viewpoints including human psychology, market research, and his own tried and true experience to provide the reader with insight on how to achieve success in an evergrowing marketplace. Burlin's book is short, but oh so sweet. I plan to refer to $150 million in ads as I scale my online business (the principles that Burlin suggests we abide by are as valuable for a tiny business as they are for a large one.
The ways I learned to think about advertising through reading this will stay with me. The technical elements of the book were made understandable, but not dumbed down. The ultimate lessons I took away from reading this will stick with me, I'm sure. This book does a great job of giving the reader a ton of information, without overwhelming them. I'm excited to see how my profits change as I begin to implement the practices that Burlin lays out.
Reviewed in the United States on October 7, 2021
One of the best things I love about reading about business is about the process. Business is more than just about knowledge, but also about sinking your teeth and doing the grind, and paying your dues. What I love about this book is that it’s realistic, doesn’t just talk about fluff but also about substance. I like how honest the author is when it came to acknowledging the trial and error he had to go through when it came to his craft. And for me that’s true, you learn from your mistakes and you can’t give up upon the first failure, you have to try and try again but the beauty of it is that the more you persevere the better you get. Experience really is the best teacher and I love how this book contains nuggets of wisdom that’s not only helpful but also inspiring, not only to veterans, but also to budding entrepreneurs. I definitely recommend this book, you will not be disappointed.
Reviewed in the United States on August 20, 2021
Recently I purchased this writers other book as I am trying to get my small business up and running, I enjoyed it so much I decided to purchase this one too! It was an easy ready; being only 47 pages. The book outline is very easy to maneuver through, and notate the different points trying that the book focuses on. Marketing and ads is always an evolving market, I felt like the writer captured modern day Ads successfully. It helps put into perspective what you need to look for and be aware of when trying to grow your business including profits, when your spending to much, and what to look for. I highly recommend this book to anyone in the business industry. It’s a great price and a good read!
Reviewed in the United States on October 22, 2021
This book is very encouraging for those who feel apprehensive about starting an advertising campaign of their own, this book will help you sail through any bumps in the road. Burlin uses his experience in his childhood and working his way up in the world through error and trial to encourage readers to take action regardless of their status. Each section of the book gives great advice for staying away from the pitfalls of the advertising world. After reading I now have ideas on how to spend wisely and reasonable goals to set for myself in my business pursuits. I've also come up with some ways to develop my brand going forward. This book is great for anyone looking for insights on marketing or advertising. And given the amount that Burlin has spent, I'd say his advice is quite reliable.
Reviewed in the United States on October 28, 2021
Burlin brings a lot of great information to the table in this book. It’s all presented in an easy to follow, step-by-step method that even beginners will find helpful. As a freelancer who doesn’t have any formal training in marketing, I’m always looking for the best advice to help me reach my audience and grow my business. I found the section on questioning the experts particularly interesting – in an age where we’re getting sold to on every website and app, it’s an important lesson to take in. He also takes a look back on his own career and lets you know what he would have done differently which ads a nice personal touch that’s often missing in books on business and advertising.
I took a lot of notes while reading this one and I’ll definitely be applying these strategies to my own business. I highly recommend this title to anyone interested in leveling up their marketing and advertising game!
Reviewed in the United States on May 4, 2021
There are so many books out there that are authored by experts but don't offer practical advice. This is not that book. I learned so much about the patience involved in effective branding, customer churn/customer retention, and being selective when choosing clients. Jason's ability to turn the mistakes he made at the start of his career into lessons for folks just starting out is invaluable.
I highly recommend this book.
Wonderful book for new and experienced marketers!
Reviewed in the United States on August 12, 2021
This book is great for people like me who got their undergraduate degrees in something other than marketing. I was an English major, so I never took a single marketing class, but as I started working for various companies, I began to realize that I was missing valuable information about marketing and the psychology of the consumer. All of that is highly important for anyone creating content meant to push sales or attract customers. The author puts information into easy-to-read language that anyone can understand. The industry is full of technical jargon, but Burlin presents his information in a way that is easy for anyone to grasp, even if they know nothing about marketing. Awesome book! I would definitely recommend this book to anyone just getting into the field or as a reference book for anyone who might be a professional marketer.
Insightful, Helpful, and Enjoyable
Reviewed in the United States on December 16, 2021
I've read some of Burlin's work in the past, and I must say he never fails to bring new things to the table! His extensive experience in marketing and advertising is visible through his books. The great thing about his work is he always simplifies things. Marketing and branding can sometimes be so overwhelming and seem like such a broad task. Even with a degree in strategic communication and marketing, I can sometimes not know where to start. Reading "$150 Million in Ads: Lessons Learned" has been an eye opener, and Burlin always provides sound and structured advice. This is a book I'd refer back to when working on new projects and use as a tool. Burlin always shows how to use marketing to your advantage, and not just follow the same patterns everyone else does. Would highly recommend to anyone in the marketing or advertising field!
Reviewed in the United States on August 16, 2021
If you're looking for a compact and in-depth look at the marketing world, look no further. This book explores every angle of the marketing world, from the terminology to real-world examples using Burlin's own life as the textbook. As someone new to the marketing industry, I was surprised about all of the nuances in the field, like the difference between marketing and branding. Burlin breaks down every part of the process for you, down to picking the best clients for you and how to make every penny count by using equations I didn't even know existed. At the same time, this book is incredibly easy to read and doesn't waste any time getting to the heart of what matters in marketing. I've worked for several small businesses who were very new to digital marketing, and I only wish I could share this book with them. Whether you're working for a small business or a huge corporation, do yourself a favor and read this book.
Reviewed in the United States on May 7, 2021
This book is exactly the go-to you need and to see what it is to expose yourself. My personal experiences have stopped me from taking steps but the section"Learn from Experience" helps you believe in yourself and take risks. It teaches you patience and setting your expectation and accepting failure. Read this book if you are starting a business or are a small business owner.
This is a handbook for knowing you are not alone, and we all make mistakes and are lost. It is a quick read and a book that you will definitely re-read to notice other lessons you might have missed. It is easy to follow and store the information you will receive. It is a great book to read when it comes to saving money and time. This book simplifies what those big corporate books don't want you to fully understand. It is a great breakdown.
Can't wait to read the others!
Great book that explores the ins and outs of advertising
Reviewed in the United States on November 19, 2021
In this book, J.A. Burlin explains the intricacies of advertising and how it is a means to communicate a message about a product or service to a mass audience. He also examines the psychology of the consumer and how that psychology affects their purchasing decisions.
This book is great because it provides essential information about advertising that everyone needs to know, even if they are not working in the industry. J.A. Burlin has an impressive track record in this area which makes him an expert on all things related to media communication. This book breaks down what advertisers need to do to ensure they are successful in their marketing campaigns, something that can be hard for marketers who are new to the field.
I 100% recommend this book to anyone that wants to learn more about effective marketing.
Reviewed in the United States on April 8, 2021
Another Jason Burlin book that has provided me with so much information it’s unbelievable! It’s so great to be able to learn from his mistakes and his successes. Reading of hist pitfalls and how to get back up brings such a relief to my own adventure of advertising. It’s so refreshing to be able to honestly learn from someone who has gone down this path and is not afraid to share. Without this book, I’d still just be throwing money out the window. This book has taught me so much and I’m ready to continue in my journey!
A concise book weaved from a man's life experience.
Reviewed in the United States on November 18, 2021
J.A. Burlin expresses a familiar tone as he writes about his hardships in business. He writes about his points in a manner that leaves the reader with no ambiguity. There are many pieces of advice helpful to anybody who wants to master their craft. This book, in comparison to his earlier title, gets to the point faster.
The author makes no claims about his book being a cure-all. In fact, he makes note that the world of business is far too complicated for a simple solution. But this candid statement makes his work more authentic. He doesn't want to be the ultimate problem solver. He is just a man with some wisdom to give.
Fresh insights and wonderful stories
Reviewed in the United States on December 2, 2021
It's easy to see why Jason Burlin is a magnate in his field. Coming off of the success of his previous book, Jason has more insights to share with his latest publication. Jason emphasizes the importance of connecting brands to the people who would resonate with them the most. He furthermore emphasizes principles of lateral thinking and creativity when approaching new markets with innovative products. I highly recommend this book if you're looking to boost the performance of your own campaigns. As someone who has tried, failed, and succeeded with many campaigns of my own, having fresh takes from Jason in my mind has helped immensely. Don't miss out on this book, you won't regret it!
Reviewed in the United States on July 17, 2021
When I sat down to read this book I was not sure what to expect. Jason surprised me by all the valueable lessons he teaches. He makes it easy to read and digest without a whole lot of fluff. Two of the highlights to the book was when he compared religion to marketing and addressing retentition and customer service. He is 100% right when he says that people make the sale and move on to the next one and do not take care of their current customers. If you are a bussiness owner looking for how to do marketing more effectively this book is for you!
Great Book for Aspiring Marketers
Reviewed in the United States on November 1, 2021
I loved this short and sweet narrative by Jason. He highlights how he started out in the marketing industry and grew his portfolio to over $150 in ads. He tells anecdotes to describe the lessons he learned along the way to drive his success in the industry. Jason doesn't just take cookie cutter marketing principles and give them back to us. He talks about real life examples, challenges readers to think critically about the newest marketing fads, and highlights proven methods from his own career. Something we often hear is that in order to succeed, we must first fail. This book lets you learn from another person's failures (and successes) making it all the easier to get to your success. Five stars!
Clear and Straight to the Point
Reviewed in the United States on October 8, 2021
This book gets the message across in a very clear and understandable way. The content easy to understand in short chapters and great information for small or large business alike. No matter your advertising budget, this provides great lessons in advertising and really making a dollar count. The lessons learned are laid out so we don't have to make the same mistake again. Not only is it a short great read, it is a book you can keep on hand for future reference. There are even a few visual examples for some of his lesson that really help you understand what you're taking in. My favorite part was where the author states what he would fix from his past experiences.
Reviewed in the United States on January 4, 2022
Most of my marketing experience has been with content creation, SEO, and content optimization. Paid campaigns had never been my strong suit, but by reading this book by Jason Burlin, I have new ideas and a new confidence in how to go about paid campaigns. My favorite parts of Burlin’s insights are that he does not just go through his successes or what worked for him. He also explains what strategies did not work and how this helps people become better marketers in the long run. Marketing is not a catch all. It is trial and error. It is constant learning, and Burlin has made me excited to try out new ideas where before I may have worried more.
Reviewed in the United States on October 5, 2021
I really like the author Jason Burlin! All of his books are written in a very unique style and are very interesting. The “Time is Money” chapter was especially helpful for me; I learned that keeping track of every dollar spent is vital when it comes to measuring profit. Another chapter that really stood out to me was the one about not expecting to be profitable every single day. Things happen and overall in a months time you could be profitable, but it doesn't have to happen every single day. I would recommend this book to anyone who owns a small business and is looking to expand it and take it to the next level.
Extremely well written and informative!
Reviewed in the United States on November 19, 2021
I was impressed with how easy to follow this book was. Burlin did an excellent job presenting the facts so that it was informative, yet not overwhelming.
My biggest take away was his advice on handling finances. As someone who is self employed, it is easy to get caught up in the work and not consider the cashflow. $150 Million helped me put into perspective how I should be spending my money, and I've already begun to see results!
Overall, this book was truly an eye opener. I have also recommended to my circle of friends who are also in this field to check it out. It's an easy and fun read with a high payoff!
Valuable lessons for anyone looking into ads
Reviewed in the United States on August 2, 2021
Once again Jason Burlin delivers valuable information that can save you time and energy. From branding to the intricacies of how to properly utilize data to your advantage, this read has what you need to know. I found it interesting when he spoke of how it can be easy to get lost in the metrics provided to find out how many sales your ads are actually producing. Getting the most out of your ads by making every visitor should be the goal of all businesses. Jason Burlin gives you more tools to make that haooen.
Many Lessons Definitely Learned!
Reviewed in the United States on November 5, 2021
The stress Jason Burlin puts on the significance of profit sustainability and marketing in small and new businesses is immense. This really puts into perspective the amount of experience and expertise that he has on the topic. I'm so glad to have read this book. Making this purchase saved me so much trial and error. If I hadn't read this book before starting my advertising adventure, I would've pursued some ideas that are proven to be faulty. Sharing both his failures and his successes in this book, it makes an educating read for any and every person getting into the advertising world.
Great marketing book for anybody
Reviewed in the United States on July 16, 2021
While reading this book it made me realize all the gaps in my business. It goes through a deep analysis of the important marketing principles. Every single chapter was like discovering a gold nugget. It’s a short book and you could read it in one sitting. But it’s short for a reason. It’s straight to the point and there’s no added fluff like most marketing books I come across. The best part of the book was about the different angles on how to retain the right type of customers.
I’d recommend this book to anybody because you’ll realize how much money you’ve been leaving on the table.
More great tips to apply to your work
Reviewed in the United States on October 19, 2021
I enjoyed the last book so decided to pick this one up to read as well, they are a solid price for the tips I can pick up from them. Working mfreelance I need to have a good understanding of marketing since being a freelancer is just marketing yourself for jobs. If you're interested in copywriting or marketing at all I suggest giving it a read, there were some things you can learn from his experience. I'm not quite finished but it's a pretty quick read and worth the time, especially if you found his last book valuable.
Great book for small business owners
Reviewed in the United States on October 5, 2021
This book is chock full of information about ads and marketing. I love that I can trust what Burlin is sharing since he has the personal experience to back it up. The information about digital marketing was most helpful to me. I feel like I have a good plan to move forward. The book itself was easy to read, which is always a plus. As he teaches in this book, time is valuable! To sum it up, I highly recommend this book for small business owners who want to take their business to the next level.
Reviewed in the United States on October 21, 2021
Jason Burlin does it again! This book is another outstanding example of how marketing can be done when you think outside the box. This time he has the numbers to prove his methods are successful.
If you're in the marketing industry or are thinking about pursuing it as a career, this is a great book for you. I recommend keeping it by your desk, you'll reference it regularly. Marketing agencies of all sizes can benefit from reading it, and I will be taking it into my own workplace. Thanks again Jason for this resources.
You don't know what you don't know...
Reviewed in the United States on December 6, 2021
This book FINALLY allowed me to grasp concepts of advertising that other books have failed to explain in such simple terms. I love the concise instruction on how to build a great product and provide value to customers. This author doesn't shy away from talking about money and the importance it plays. Also really liked how it discusses not focusing so much on data and being wary of every "expert" out there. Know what your brand is, what your product is and does, and trust the system while exploring all the possibilities.
Reviewed in the United States on March 24, 2021
Another great book by Jason! I recommend this book for both beginners and experienced users. The texts are written in a way where it's easy to follow and understand. Advertising can seem daunting and cost you a lot of money in the process, but think of that cost as a payment for education. For the price of this book, it's well worth it. After reading $150 million in ads is a great book to keep by my side as a reference tool to keep going back to when I get stuck.
Reviewed in the United States on October 21, 2021
Jason did a fantastic job again!! I am so glad that I stumbled across Jason Burlin's books. I read his "Win Marketing" and loved it so I decided to check out this book next. I am so impressed with how easy his books are to read and comprehend. He really is trying to help us market more efficiently.
This book is definitely a must-read for anyone that is struggling with advertisements. I will be suggesting this to my friends and family.
Reviewed in the United States on July 12, 2021
This book is amazing. J.A. Burlin explains concepts so well, I already feel ready to use them. I like how he talks about the digital marketplace and using new strategies in 2021. It is clear that older strategies don't work anymore in marketing and advertising. I also learned a lot about the psychology behind marketing. As a copywriter I found this book extremely useful. I plan on recommending it to my coworkers and friends who also work in marketing/advertising. This book is a must have.
Reviewed in the United States on October 20, 2021
This book is an easy read with lots of valuable information. He explains things in a way where even beginners can understand. There’s great information on marketing and he shares information on how to take advantage of opportunities to grow your company.
Reviewed in the United States on May 3, 2021
I think it is a really great idea to the learn from and take the advise of those that paved the way in a particular field. I found this book to be very informative. The author, Jason Burlin, discusses his experiences in online marketing and how it has evolved throughout the years. His insights for re-imaging how social media tools can be utilized is particularly helpful in promoting your business expanding your market.
This book breaks down his mistakes so that you won’t make the same ones
Reviewed in the United States on April 30, 2021
I really liked how this book breaks down the mistakes he made starting in marketing and social media advertising, so that you know what to avoid. This book gives you the go getter attitude and the tools to help you if social media marketing is what you are interested about. For the cost of the book it should be more for the advice given and so many helpful tools.
Wonderfully Straightforward & To The Point
Reviewed in the United States on May 3, 2021
Like in his book, Win Paid Advertising, Jason is clear and straightforward with the information he presents. It’s not overly formal (or ‘corporate’, as I call it) but doesn’t exclude important terms that we need to know. He breaks down each of these and explains them on a simpler level where even someone who is clueless about paid advertising can understand.
I’d like to think of this as a spin-off or short sequel to Win Paid Advertising because it tackles paid advertising from the point of view as, say, a business owner. Jason also uses clear examples and cuts down on the ‘fluff’ that is normally in books like these. He utilizes his experiences to help readers learn from them and make better choices.
I would say this book is more geared toward business owners and perfect for small business owners in particular who may be just starting out or who need to take a different advertising path. Still, the language/tone Jason writes in makes this an excellent resource for people generally interested in marketing or indie published authors (like myself) looking to get more exposure for their books.
Overall, this is a wonderfully quick read with important information, to-the-point examples and terminology, and contains wise words from a marketing expert!
Great information that is easy to follow
Reviewed in the United States on March 25, 2021
Have you ever entered a situation wishing you could just sit down with an industry veteran and get a real breakdown of what is what, how things actually work, what is still relevant, etc but without overwhelming you? Well, this is that person for the marketing. I am not an avid reader but have needed to expand my understanding of marketing for my own business. This is the 2nd of his books that I have read and it is such easy reading. He explains everything simply, explains what pitfalls to avoid, explains misconceptions. Doesn't overwhelm you with the terminology. When the terms are necessary, he frequently redefines or jogs your memory on the term or concept. This way you can keep up with what he is explaining and learning the terms. One of my favorite concepts he covered is building sustainable marketing campaigns, especially for small self-funded businesses. What to do if you want to scale your home-based business without an investor? Read this book! I have spent weeks reading articles, listening to podcasts, and even completing certification programs to gain all this marketing knowledge. Palatable information for the money and time spent ..... start with these books. Even if you are not a strong reader.
Very informational book on marketing and advertisement....
Reviewed in the United States on September 15, 2021
This is a quick read with a lot of useful knowledge. Even though the book is brief, it covers a wide range of the author's life experiences, including overseeing $150 million in advertising. I loved how the author emphasized their modest origins, both in terms of finances and talents, and how they eventually achieved remarkable and unforeseen accomplishment. It demonstrates that major developments are achievable when you strive, dedicate, and take calculated risks. I found the chapter on “Time is Money” to be very useful. I discovered that regular monitoring of every dollar invested is critical when it comes to calculating revenue. The book also covers basic marketing ideas including the significance of marketing, evaluating your competitors, reviewing the market environment on a continuous basis, and properly examining information by utilizing it to your own business. Additionally, the author adds to the understanding of these concepts by discussing their own anecdotal experience with them following factual world. This is a book I would strongly suggest to anyone interested in marketing or business.
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