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Meet Jonathan McVey. He's been looking for a way to work remotely from anywhere in the world. And that's when he found ENTRE and joined the Blueprint. The program helped him gain clarity on what he should do next. He's now focusing on building his own website and getting traffic. He really thanks ENTRE for providing a path to success for him.
Welcome to another episode of Millionaire Secrets!
For today’s episode, I have been joined by a wonderful Los Angeles-based life coach and successful YouTuber—Annie Bardonski!
Annie works within manifestation, law of attraction, and works to help women overcome their limiting beliefs.
With over 400,000 subscribers on YouTube Annie is using her influence for the greater good and helping people with personal development.
Annie’s mission is to help women to heal so they can let go of whatever struggles they’re dealing with and manifest the lives they have always dreamed of.
Annie describes herself as full ‘woo woo’ as she clutches on crystals during our interview but after seeing what she believes in has done for her—there must be something to it!
After hitting rock bottom after years of suffering from depression, toxic relationships, and binging on all the wrong substances—Annie completely transformed her life around.
One day she woke up and said this is NOT how my life is going to go.
Annie picked up personal development and started to take action, now she has not only skyrocketed her success but she has helped to transform so many other people’s lives as well.
Her recipe to success? Practicing self-care EVERY DAY.
Annie has invested $20,000 into her own personal development to heal herself and heal others to the best of her abilities.
She doubled her income every year, hit her first 6-figure year through YouTube, and manifested pretty much anything she set her mind to.
But best of all—Annie found peace within herself.
Now, Annie is here to help YOU do it too!
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Jonathan McVey Review
Jonathan McVey Review
The Exit-Strategy Playbook: The Definitive Guide to Selling Your Business Kindle Edition
The Exit-Strategy Playbook: The Definitive Guide to Selling Your Business Kindle Edition
by Adam Coffey (Author) Format: Kindle Edition
4.8 out of 5 stars
From the best-selling writer The Private Equity Playbook, the best-selling book the best-selling book The Private Equity Playbook comes Adam Coffey's second book, The Exit-Strategy Playbook.
Explore the vast array of possible buyers. Find out how to form experts to help you prepare your business to sell. Walk step by step through a typical investment-banker-led midmarket sale process from start to finish.
Adam Coffey has spent the last twenty years as CEO of three private-equity-backed national service companies. Based on his experiences in executing the buy-and-build method that has seen him buy and sold over 100 businesses ranging from 1 million and up. The art of selling your company is. Learn from an experienced professional how to navigate the process of selling.
The book doesn't focus on selling quickly, it's about selling smart and getting the most value from the effort and time you've put into your business. Pick up The Exit-Strategy Playbook Now and get an instant master's degree on the science behind business sale today.
“Exit Strategy Playbook” is “ESP” for business owners.
Reviewed in the United States on September 14, 2021
Business owners often contemplate an exit but few really know how to navigate one. Coffey breaks it down in phases, demystifies it and leaves the reader with a clear understanding of how to maximize value. Essential reading for buyers and sellers alike to understand how the game is played, when to make a move, who to engage, and the key steps in the process. This is an easy read and one you’ll likely be referencing over and over again.
3 people found this helpful
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INDESPENSIBLE-Whether your yearly income is a $1M or $100M+
Reviewed in the United States on October 30, 2021
I owned a middle-market, nationally recognized company. After reading Adam Coffey’s first book, “The Private Equity Playbook” I gave it a rave review and it became a Best-Seller. Now after reading “The Exit Strategy Playbook” I regrettably realize how much I left on the table at exit. This is no bloated, confusing book on the subject. Coffey is the master of essence. He knows how to squeeze the orange and get every last drop out of it. The book is only 200 pages long-but what content! No matter what the size of your earnings, you will find that “The Exit Strategy Playbook” can be customized to your size and gives a roadmap to the best possible exit strategy. As CEO for three private equity national service companies, Coffey’s “Buy and Build” strategy has led them to exponential growth. He has bought and sold more than 100 companies ranging from $1M to $1B in earnings. His mantra for exiting is Plan Ahead. The heart of his exit book is divided into four parts. There is so much great content that I can only touch on some of the highlights.
Part One: The Universe of Buyers and Exit Strategies
Coffey begins with a simple question, “Lights on or lights off?” He explains the different between strategic buyers, financial buyers and alternative selling approaches. (The range of possibilities is probably larger than you would think). Coffey’s “smart sale” matrix provides of profile of you and your company. This is followed by advice based on your earnings.
Part Two: Prepping Your Business For Sale
This actually gets to the heart of the matter-how you present your company to various possible buyer groups which is critical. This section includes financial reporting; outsourcing; legal; serving up EBITDA; (terrific); cash vs accrual GAAP; the reasons to spin off real estate holdings; aligning operations; successor planning; and growth trajectory.
Part Three: Build Your Advisory Team
Coffey strongly advises building an outside team because this is what you will probably face from a qualified buyer. The team for a large company would consists of tax advisors and accountants; lawyers; investment bankers/transaction advisor. For a small company this might only include a financial advisor and legal. In either case, this is a cost containment method and complete control by your company.
Part Four: The Sales Process
This final part of the book is so tightly woven that it would require a separate review. Coffey casts a wide net and an interesting approach to fill the top of the funnel with buyers’ interest. He leads you down the funnel section by section to the final sales. Among the areas of emphasis: need for transparency; qualification from of response from your internal and external teams; NDA; CIM/CIP; the fireside chat; questions for all types of potential buyers; how and where to schedule internal and external meetings; diligence; letters of intent; rollover of existing and second income streams—plus so much more.
From the owner of a small company or profession, this book is a treasure-trove of information. If you own larger company, this book is not just reference tool, but a new, valuable perspective from someone who has been there and done that with great success. One thing for certain, if Coffey keeps coming out with books like his first two, he will be known as the “go to” person to separate the wheat from the chaff to make sense of the ever-evolving world of business.
Highly Recommended
2 people found this helpful
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Incredibly Helpful Book for Entrepreneurs
Reviewed in the United States on October 28, 2021
Adam Coffey has written a great follow-up to his first book “Private Equity Playbook”. Adam has a talent for taking years of experience and laying it out in a coherent format that hits all the points a business owner needs to understand if they are considering selling their company. Great book!
3 people found this helpful
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A unique, practical, authoritative perspective
Reviewed in the United States on September 14, 2021
I thoroughly enjoyed Adam's first book, The Private Equity Playbook, because he gives such practical, thoughtful insights and advice that you don't find other books and resources. An insider's view after tons of experience, how things really work, and very concrete, real-world steps to take. He does it again with this book. Unique, practical, detailed, experience-based applications. It's clear to me now that he has a unique "voice" in this space. I hope he finds time to keep writing these "playbooks" on other topics too -- so valuable!
2 people found this helpful
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Real advice from an experienced executive.
Reviewed in the United States on October 15, 2021
I read Adam's first book, " The Private Equity Playbook" so I knew this book would be solid. Real, actionable advice from the "blue collar CEO". Must read for business owners who are thinking about selling their business 3 to 5 years in the future.
Great Read - Explains Complex Material Very Clearly
Reviewed in the United States on September 21, 2021
As in The Private Equity Playbook, Adam Coffey does a great job in explaining complex material in a way that neither oversimplifies nor over complicates the material.
This book is must reading for anyone unfamiliar with the sales process, but is also a really valuable read for anyone familiar with Private Equity and the sales process, as a refresher, reference source, and a checklist of sorts. Also, I think any reader who is experienced in this field will come away with new insights and ways of thinking g about aspects of the process that they can take to the next level.
2 people found this helpful
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Reviewed in the United States on September 10, 2021
Adam Coffey's background and experience make him the perfect person to breakdown the complicated world of Mergers & Acquisitions. Providing real world examples from his own life, this book translates Adam's voice into an unmatched perspective on how an entrepreneur needs to view selling their business - including preparing for a sale over a year in advance, questions to ask prospective buyers and how to avoid the "gotcha" traps that exist. Highly recommend picking up a copy - it's a quick read too!
2 people found this helpful
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Reviewed in the United States on September 14, 2021
Adam’s first book (Private Equity Playbook) helped me understand the PE world, and greatly aided my transition to a PE backed company from a publicly traded firm. His second book also does not disappoint. The structure is easy to follow, and it follows a natural narrative that really helps you to understand the overall process of selling your company. A must read!
2 people found this helpful
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Great for small entrepreneurs.
Reviewed in the United States on September 14, 2021
Although I am a small business owner, I found this book full of golden nuggets of advice on how to plan for a future sale. Well written and easily understood. I highly recommend.
One person found this helpful
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Great overview of the selling process
Reviewed in the United States on January 30, 2022
Does a good job outlining what is needed to make a good decision when selling your business. But most importantly outlining the process and the team you should assemble.
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A must read for fellow entrepreneurs.
Reviewed in the United States on September 15, 2021
Finally a book that's helpful, digestable and relatable to my business. So many business owners lack the guidance and mentorship needed to take things to the next level. Great businesses run their course from startup to super profitable and then linger somewhere in limbo. Many eventually crash and burn because of a variety of factors and then there are the lucky few who hit who the home runs. This book series recalibrated my mind and gave me a different perspective on how to structure my business moving forward. I hope to one day make a successful exit of my own. A good read and will definitely be gifting some copies to fellow colleagues.
One person found this helpful
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Read This Book Before You Sell Your Business!
Reviewed in the United States on September 14, 2021
As a business owner and CEO of a PE-backed business, I've had the good fortune to have Adam Coffey as my mentor for the past several years. Adam's wisdom is indispensable for anyone running a business, looking to get involved with private equity, or looking to sell a business.
This book is a fantastic follow-up to Adam's earlier bestseller "The Private Equity Playbook." This book focuses on everything a seller needs to know before, during, and after a sale. You might think that selling a business sounds straightforward but there is a lot of complexity that goes into it. Mistakes in a sales process can cost you a lot of $$$. This book is your cheat sheet to avoid those expensive mistakes!
Key features of the book include:
Universe of Buyers and Exit Strategies (Strategic vs. Financial vs. Alternative Buyers)
Prepping Your Business to Sell (Financial Reporting, Real Estate, Aligning Ops)
Building Your Advisory Team (Tax Advisors, Lawyers, M&A Team)
The Sales Process (Marketing/Process Flow, Interacting With Buyers, Rollover Investing/Residual Income, Choosing a Winner)
One person found this helpful
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A MUST READ FOR ALL BUSINESS OWNERS
Reviewed in the United States on September 14, 2021
As a business owner that has built and sold five multi-million dollar businesses in the past 15 years, I thoroughly enjoyed reading this book. It hits on all of the key points for any entrepreneur to consider during the planning phase for exiting a business. With every business owner, there will ALWAYS be an exist. The real key is to be able to exit in a manner that is most beneficial for your employees, your customers and your financial considerations/valuation. This book is very clear and concise and can be applied to most every industry and markets served. Adam brings many years of experience to this book and applies it in a way that is very easy to understand. I really love how he intermingles his story telling and personal experiences. This is a MUST READ read and I wish I had had this information 15 years ago! Another great book by Adam Coffey!!
One person found this helpful
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Great Guide For Selling Your Business
Reviewed in the United States on September 14, 2021
I read Adam's first book the Private Equity Playbook and just loved it. It was easy to read and he did a great job of explaining Private Equity to someone new to the Business. So when his new book the Exit Strategy came out I could not wait to read it and Adam did not disappoint. Adam writes in a very similar style to his fist book and more importantly is a terrific guide on how to prepare your company for sale based upon his 20+ years of experience working with companies in the PE world.
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A must have for every Entrepreneur; Simple cliff note style yet exceptional
Reviewed in the United States on February 12, 2022
This is a perfect example of Simple is Powerful and Simplicity is Sophisticated. Make no mistake, Adam Coffey goes into details of what any Enrtreprenuer needs to know to create a roadmap of a game changing exit strategy; but does it in a simple, easy to read 200 pages. He makes every page count and all his years of experience in very succinct yet powerful and clear understand to maximize value. This is a must have for any entrepreneur or CXO both trying to sell their company and needs practical, direct, concrete tips on maximizing enterprise value. Coffey breaks it down in four phases - The Universe of Buyers and Exit Strategies; How to Prep Your Business For Sale, Build Your Advisory Team, and the Sales Process.
Not a philosophical book; but on the contrary a read of essentials you need to know and expert tips while buying/selling 100+ companies. A few concepts that I loved - How to get a 2nd Bite at the Apple - rollover of existing and second income streams; smart matrix structures for customizing each tip for your size and type of company, where to find key advisors (Legal counsel, Tax, Accounting, Investment Banking; for e.g. - https://www.ilrg.com; Vault Law's rankings etc.), what kills a deal, clarification upfront of lights on/off etc.
A must read ...
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An Absolute Must for Entrepreneurs Considering a Sale
Reviewed in the United States on September 14, 2021
After reading Adam's first book, The Private Equity Playbook, I knew I had to get my hands on his second title. The Exit Strategy Playbook did not disappoint and should be considered an absolute must for entrepreneurs that might want to sell their businesses one day. Regardless of business type or market, this book lays the groundwork to set a business up for a successful sale that maximizes value wherever it is most important to an owner.
The Exit Strategy Playbook explains the sale process in easy to understand terms that simply aren't described in the same way elsewhere. Highly recommended!
One person found this helpful
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Reviewed in the United States on September 14, 2021
If you are ever considering selling your business, this is a must have. I wish that I had this book before I sold my company, it would have made a major difference.
This easy to read short book is an essential companion for anybody considering selling their business, laying out the critical steps necessary to obtain the best possible results. As I read through this book I realized how many mistakes I made going through this complex process. Read this book, it is invaluable. By the way, I would highly recommend the companion book, ‘The Private Equity Playbook’ by the same author, a guide to the lucrative world of Private Equity. Allan Samuels
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Excellent read for everyone in business or going into business
Reviewed in the United States on September 14, 2021
What I love about the way Adam writes is that unlike other business books, especially those related to Private Equity, he breaks things down in very easy to understand terms. In my career I've worked with those entrepreneurs who’ve built successful companies and unfortunately had no exit strategy, and those who were lucky enough to exit successfully despite not having a great resource like this. Whether you’re a business owner, an employee of a small business or just entering the workforce, understanding the entire lifespan will help you be more successful in whatever role you play. I highly recommend.
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Reviewed in the United States on September 16, 2021
Highly recommend this book for any owner (or potential business owner) looking to navigate a sale now or in the future. Maximizing your value during a sale is vital as it impacts owners, employees and the company’s future potential. After reading Adam Coffey’s first book, The Private Equity Playbook, I felt confident and well informed to understand the acquisition process and what it meant to me as an employee going through an M&A transition. Adam’s new book provides incredible insight into the art of business sale and is a valuable read for anyone with even a hint of entrepreneurial spirit.
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Essential read for anyone considering a sale of their business!
Reviewed in the United States on September 14, 2021
The Exit Strategy is an essential view for those entrepreneurs looking to sell their business. It's a thoughtful, organized guide to selling smart and maximizing value. Having worked with entrepreneurs who have successfully sold their business, I consider this a masterclass in the critical path to selling. Often times, business owners' tend to be masters of their own craft - but when it comes time to exit, are underprepared and underrepresented. The Exit Strategy helps lay a foundation for selling - from helping prepare your business for a sale, to guiding you through the universe of buyers, to building a team of advisors to maximize value - this book has it all.
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A must read for anyone in the Private Equity world!
Reviewed in the United States on September 14, 2021
Like his first book, Mr. Coffey breaks down private equity in a very easy to understand to the PE novice. Also, his style reads like a novel and makes you feel like you are in the room negotiating the sale of your business and the suspense and intrigue around it. This is a must read for anyone looking to sell a business or wanting to understand the world of private equity. I am super excited to see what Mr. Coffey puts out for his 3rd book in the years to come. Kudos!
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Of great value to any business owner contemplating a sale
Reviewed in the United States on September 19, 2021
This book delves into the critical functions and requirements which are key to completing a successful business sale. Having gone through the process twice, it would have been super beneficial to have read this book prior to these sales.
A very worthwhile read for any entrepeneur contemplating the sale of their business.
Adam Coffey truly understands the intrcasies of successfully acquiring and selling businesses.
Highly recommended.
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A straightforward guide to achieving an excellent Exit
Reviewed in the United States on September 15, 2021
Selling your business or just thinking about selling your business seems like a complicated and daunting task. Adam’s straightforward ‘playbook’ provides truly easy to understand and easy to follow guidance based on his decades of extensive experience. If you are thinking about selling your business I’d recommend that you start by reading this book. It’s a quick and very informative read. A great follow-up to his first book about Private Equity.
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Reviewed in the United States on September 14, 2021
Another success! I thoroughly enjoyed The Exit Strategy Playbook! Adam Coffey does a great job at putting the reader in the mindset of a potential buyer and/or seller, walking you through every step of the sales process. At moments, I felt as if I was at the dinner table or making negotiations. Similar to the Private Equity Playbook, I highly recommend this reading for any entrepreneur, future entrepreneur, or anyone interested in Private Equity.
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Perfect For All Stages of Business Owners
Reviewed in the United States on September 17, 2021
Prepare your business now for maximum value at sale! Find the best tips and tricks from a seasoned CEO. Adam offers another amazing playbook for professionals.
One person found this helpful
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Reviewed in the United States on September 16, 2021
Adam has a great grasp on the topic. I kinda got this book on a whim then read all the way thru. Recommended
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