Michelle Campbell Jeff Lerner Review
Meet Michelle Campbell. She came across ENTRE on Facebook and was fascinated by the idea of avoiding pitfalls and saving countless hours of trial and error while building her own business. She’s completed the training on affiliate marketing and digital agency, and she’s thoroughly enjoying the training so far. She’s now found a mission and a vision for her future. And she’s looking forward to opening her world to the endless possibilities in online business.
Welcome to another episode of Millionaire Secrets!
Today I’m joined by Josh York - Speaker, Podcast Host, Author of the best-selling book “Fuel Your Drive” and, last but not least, the founder, CEO, and brains behind the world’s FIRST EVER mobile personal training company, GymGuyz!
The company that brings workouts straight to your doorstep so that you don’t have to invest in expensive equipment or ever step foot in the gym.
It sounds so good, even I want to sign up!
So how did this idea come about?
Josh started off like most entrepreneurs, with just a dream, which slowly died every Monday morning as he and 90% of the population drove to work committing spiritual suicide.
AKA, he HATED his 9-5 life, and he wanted out, pronto.
So, he quit. To finally pursue his passion as a personal trainer.
But, you know how the story goes by now.
After quickly becoming a successful 6-figure personal trainer, Josh came to realize that being “just a personal trainer” was not a scalable business opportunity.
There are only so many hours in the day...
Which means there are only so many clients you can train in a day…
And unless you can cut yourself in half, or work yourself to the bone 24/7? You’re never going to make more than the working day permits in the fitness industry.
...Unless your Josh York!
Because thanks to his new spin on the personal training industry, Josh now makes millions as a personal trainer and business owner.
His business, GymGuyz, was recently featured on Inc. 500’s fastest-growing private companies, and he’s showing NO signs of slowing down!
So, how did Josh redefine personal training?
How did he start his very own SCALEABLE fitness empire? And more importantly, how can you follow in his footsteps?
Listen as Josh tells you how!
💰 Claim Your Free 'Millionaire Shortcut' Book Here 👉 https://millionairesecrets.com/JoshY
Check Out More of Josh’s Content Here 👇
💻 https://joshyorkgg.com/
📖 Fuel: What It Takes to Survive as an Entrepreneur - https://www.amazon.com/Fuel-What-Takes-Survive-Entrepreneur/dp/1532037171/ref=sr_1_1?ie=UTF8&qid=1543296059&sr=8-1&keywords=fuel+josh+york
💡 https://www.gymguyz.com/
🎙️ Fuel Your Drive Podcast 👉 https://podcasts.apple.com/us/podcast/fuel-your-drive-by-josh-york/id1442743951?ls=1&mt=2
ℹ️ LinkedIn 👉 https://www.linkedin.com/in/josh-york-554a3120
📺 YT 👉 https://www.youtube.com/c/JoshYorkGG/
🖥️ FB 👉 https://www.facebook.com/people/Josh-York/100009268961687
⌨️ Twitter 👉 https://twitter.com/GYMGUYZ
📲 IG 👉 https://www.instagram.com/joshyorkgg/
Michelle Campbell Reviews
The Automatic Customer: Creating a Subscription Business in Any Industry Kindle Edition
by John Warrillow (Author) Format: Kindle Edition
4.6 out of 5 stars
The lifeblood of your company is your repeat customers. However, customers aren't always reliable as markets change and competition is relentless. How do you ensure an ongoing stream of repeat business? The key to success, regardless of the industry you're in, is to find and keep automatized customers.
Today, virtually everything that you require is available by subscription, and with greater convenience than ever before. In addition to Spotify, Netflix, and New York Timessubscriptions You can join for either regular or weekly supplies of everything from food (AmazonFresh) as well as makeup (Birchbox) and razors (Dollar Shave Club).
As per John Warrillow, this emerging subscription economy is a huge opportunity to businesses that understand how to convert consumers into subscriber. Automated customers are most effective way to increase the flow of cash, spurring growth, and increasing profits for your business.
Take a look at Whatsapp, an online messaging service that was bought from Facebook in a deal worth $19 billion. While other platforms have a tendency to bombard users with advertisements to help fund an unpaid messaging service, Whatsapp offered a refreshingly private application with a subscription model, only costing 1 cent per month. Their business model allowed customers to get the service users wanted and guaranteed that they would have automatic customers for many decades to in the future.
As Warrillow illustrates subscriptions aren't restricted to media or technology companies. Businesses in almost every business, from start-ups through the Fortune 500, from home florists to contractors, can incorporate subscriptions into their businesses.
Warrillow provides the fundamental plan for gaining automatic customers by using one of nine subscription business models, such as:
* The Membership Website Model Businesses like The Wood Whisperer Guild, ContractorSelling and DanceStudioOwner provide access to highly skilled and top-quality content and recognize that customers are willing to pay for quality information. This model could work for any business that has the ability to define a niche market, and insider info.
* The Simplifier Model companies such as Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) eliminate a routine task off your list of things to do. Every business that serves busy consumers can benefit from this model not just to create an income stream that is recurring, but also to make the most of the chance to cross-sell or bundle their products.
* The Surprise Box Model: Companies such as BarkBox (dog treats for dogs) as well as Standard Cocoa (craft chocolate) provide their customers with curated packs of goodies every month. If you're able to manage your shipping logistics, giving your customers delight by offering something new could lead into sales on your online store.
The book also teaches you how to master the art of selling subscriptions as well as how to decrease churn. It also provides guidelines for the most important statistics you require to evaluate the performance of your subscription company.
If you're looking to turn your business's entire operation to a repeating revenue machine or simply gain an additional 5 percent of the growth in sales, the Automatic Customer is your ultimate weapon.
Reviewed in the United States on January 16, 2021
Fabulous book! Both high level and detailed. John gets into the nuts and bolts of the math, but also the big picture and psychology of switching from a "sell and do" model to an "automatic customer" subscription model. Interestingly, about half of the book did not apply to my business but in spite of that fact, the examples gave me about a half a dozen ideas for subscriptions that I could offer in my business. A must read for any small business owner in any industry.
One person found this helpful
Great book. Great examples of successful subscription businesses
Reviewed in the United States on April 27, 2021
Author included many great examples of companies succeeding with subscriptions, including the challenges of switching from traditional selling to subscription. Enjoyed learning about the important metrics used in determining a successful subscription service. Appreciated author's experience with his own companies.
One person found this helpful
Reviewed in the United States on September 5, 2021
I’ve been running recurring revenue model (subscription) businesses for much of the last decade. Warrillow hits on not only the business ideas that could spark a new venture, up the key pros and cons. Probably even more valuable is the sections on churn and metrics calculation. I learned something new after a decade of doing this, and suspect most readers will as well.
A must-have book for business owners
Reviewed in the United States on February 5, 2015
If you've ever dreamed of starting a business or you already own one, this book is indispensable because it:
1) explains the financial and freedom rewards that come with subscription businesses;
2) provides a breakdown of the different types of subscription models and illustrates them with instructive and inspiring examples; and
3) gives us the playbook on how to market, manage and grow subscription businesses.
What sets this book apart is John Warrillow's credibility. He's done it. He successfully transformed a traditional business (sell the work/do the work) to a subscription model and then sold it. Combine this with his wealth of experience advising business owners and track record of authorship and you have the makings of a must-have book: The Automatic Customer. It has a wealth of practical and profitable ideas for business owners, whatever the existing business model.
15 people found this helpful
This is as close as you'll get to a "Secret of Success" in business.
Reviewed in the United States on February 5, 2015
This is a great idea. Years in legal publishing -- where publishers sell not only a book on some legal topic but also automatic annual case law updates for nearly as much as the original book -- followed by years selling business consumables by mail showed me the power of a business model based on subscription sales. Your best prospect for a new order is a current customer, and the best way to get that order is through automatic reorders. For a long time, this approach was the secret of a few businesses, like publishing, but now technology makes it available to many more. Warrillow explains how. If you can apply what he says to what you do, it will transform the economics of your business. "Until forbid" -- legalese for "Keep sending me this product every week/month/year until I explicitly say to stop" -- are magic words.
8 people found this helpful
This book was recommended to me by one of my students and I ...
Reviewed in the United States on June 22, 2015
I've read a LOT of books about starting and growing a business and every now and then one crosses my path that stops me in my tracks and makes me re-assess what I'm doing.
In The Automatic Customer, John Warrillow spells out the benefits of, and more importantly, the path towards creating a subscription based business model. I've had 2 x subscription businesses for a few years now so some of this was just affirmation and research for me. However, when it came to measuring the success of the subscription business model, Warrillow crystallizes exactly what you should be measuring and the benchmarks to aim for. This was music to my ears.
He has clearly done his research (and references it for further reading - thank you) and distills the complexities of running a subscription based business into clear, actionable steps.
This book was recommended to me by one of my students and I am eternally grateful. Our Director's meetings have a new agenda with new metrics and a whole new conversation about our viability threshold.
8 people found this helpful
Excellent Overview with solid statistics
Reviewed in the United States on September 8, 2018
Very good review of various subscription business models, includes improved accounting calculations to validate the numbers and build a solid business. Many books miss the accounting perspective of business building and this audiobook hits the mark. Strongly recommend this book if you currently have a business and want to improve the predictability of its cash flow or are thinking about building a subscription business model.
Reviewed in the United States on September 5, 2019
I liked the clear and numerous examples.
I didn't realize how many different ways there are to make a subscription business and the pluses and minuses of each model.
The math is very helpful and not too nerdy.
The author is upbeat and positive, but he warns about pitfalls.
This will make you money if you own a business!
Reviewed in the United States on July 27, 2015
The ideas in this really CAN change your life! It's an easy read, full of practical ideas that will make your life easier and your business more stable. I'm an entrepreneur who has bought and sold several successful businesses and been CEO of a publicly traded company. I wish I'd had this info 10 years earlier. From first-hand experience, the Recurring Monthly Revenue (RMR) approach (that this author calls MRR) is the way to reduce your stress, let you take more vacations, improve your family life and ultimately sell your business for a higher price.
Reviewed in the United States on February 5, 2015
This is a fantastic read! Being in the finance field, this has always been a fascinating topic to me. Subscription businesses are everywhere these days, Adobe, Microsoft, Amazon, Apple (I just increased my iCloud storage in December!)... this is an area of business that everyone needs to understand. Whether you are a business owner, investor, or simply want to be an informed consumer!
4 people found this helpful
A great resource for brainstorming new recurring revenues.
Reviewed in the United States on January 16, 2016
Great description of many subscription models that can be applied to your business. Enough there to get the creative juices going and then find the opportunity to apply to your business situation. Looking at what others have done, both successes and failures allows us to tweak models or combine ideas to find the subscription model that works for us. Use this as a resource over and over to find new ideas and improvements to existing ones. It only takes one idea that works to potentially change the face of your business.
If you own a business, you need this book.
Reviewed in the United States on September 1, 2015
I loved this book. I took it on vacation and honestly couldn't wait to get back to work and start implementing some of these ideas. We ended up purchasing 5 copies to share among all sales and marketing staff in the office as well as asking the owners to all read it. There are some great ideas, great illustrations and if you're the least bit creative you'll realize ways you can use these ideas in your business, even if your industry does not traditionally sell subscription style goods or services.
The missing piece of your process!
Reviewed in the United States on January 24, 2017
What a great book to include in your knowledge base!! If you are in ANY kind of business, this provides an idea that will level the bumps of business. Subscription keeps the customer coming back, levels out your cash flow, and provides a more stable payment stream on which to build your processes. I wish I would have thought of this decades ago!!
2 people found this helpful
Why every business should be thinking about subscriptions
Reviewed in the United States on February 16, 2015
If you're not sure that a subscription model makes sense for your business, browse through the nine different models Warrillow describes in the book. You'll find at least one that makes sense. The book also describes the compelling revenue reasons for adopting a subscription model. The author does a particularly good job of explaining the metrics you need to track and manage, and how they differ from a traditional business model.
THE book to read on subscription/continuity models...
Reviewed in the United States on June 10, 2015
This might sound cliché, but this book is a must-read for anyone considering a subscription or continuity model for their business. The author begins by painting the picture of how businesses are flocking to this model, and then gets into some extremely solid recommendations about how a business can implement this model, what type of metrics they should be looking at, etc.
This book was recommended to me by a friend, and he was on point. In the same way, I feel confident in recommending it forward.
2 people found this helpful
Reviewed in the United States on August 4, 2020
On point from inception to growth to exiting.
The strategies and guidance was applicable.
This book was recommended to an accounting friend
Reviewed in the United States on August 23, 2016
I never thought that I would be interested in the subject but a few months ago we introduced 1Password Teams and 1Password Families service that helps businesses and families take control of their passwords. The reaction from our customers was all over the place, some of them loved the new service and some hated the idea of a subscription.
It was great to read about other companies, similar challenges, and learn about new ideas and what to expect in the future.
Reviewed in the United States on August 9, 2015
If you are considering any sort of recurring revenue model, this book is a must-read. The first 2/3rds or so explores various models, and helps you to understand what might be appropriate for your business. The last 1/3rd or so gives all kinds of useful technical details and really helped me to understand what metrics to use in my own business.
My one critique is that the book took a very long time to ship.
One person found this helpful
Every person in my entrepreneur peer group purchased this book ...
Reviewed in the United States on May 1, 2015
Every person in my entrepreneur peer group purchased this book as an educational exercise. We all work in different industries. With so many of us chasing "the next PO", we challenged each other to implement a subscription revenue stream into our businesses. It's been a very productive exercise and time well spent. While some businesses are more suited for it than others, this book provides ample examples of how it can be done across multiple industries. Well written and very well researched. Kudos to the author!
One person found this helpful
This is a not a lame self help book where the author talks about how ...
Reviewed in the United States on July 31, 2017
This is a not a lame self help book where the author talks about how clever he is for chapters on end. It's so specific, there are even helpful mathematical formulas in here. I have recommended this book to many fellow entrepreneurs exploring new revenue sources. Even if you don't end up using the subscription model, which I did not, I think entrepreneurs should read this and be inspired to at least think of their revenue models in new ways.
Reviewed in the United States on October 19, 2018
Great value inside. As a subscription business owner already I thought there were nothing to be learn here. I was wrong, I am happy to have followed the advice of reading this book because all the new things I learned. If you are serious about your subscription business, this is a must read for you! ;)
An awesome book that will have your head spinning with ideas!
Reviewed in the United States on October 2, 2015
A simply phenomenal book. I have long been moving my software company to a subscription model, but in fact this business model is applicable to many other types of businesses, and there are many different variations that customers respond to. I highly recommend this book for anyone who owns a business.
Reviewed in the United States on January 25, 2018
Very good book, lays the foundation for different types or subscription based businesses.
One person found this helpful
Here is how to keep customers. Automatically.
Reviewed in the United States on June 4, 2015
Play Video
These days, just about anything you need can be purchased through a subscription. And when you think about it, it actually makes buying easier. Before I read this book I didn't realize how many products and services I already subscribe to.
So in the book, John explains that you are now competing in the new subscription economy, and it's up to you to decide if you're playing defense or offense.
Warrillow explains that subscribers, or "automatic customers" are the key to increasing cash flow, igniting growth, and boosting the value of your company.
The book has three parts: The first part explains why subscribers are better than customers. Then he goes into the nine different subscription business models. Your business will fall into one of them. The last part of the book goes into detail on how to go about building your subscription business including all the math behind it.
If growing your business (and possibly selling it one day) is on your mind, you'll want to read this book.
2 people found this helpful
2 Reasons Why This Book is INVALUABLE
Reviewed in the United States on August 27, 2015
As a subscription business owner, John's 'Automatic Customer' is invaluable. It completely altered which metrics we tracked and gave step-by-step instructions on how to calculate those metrics. Then he goes on into the psychology of subscriptions, with tons of actionables that will increase the metrics we now care about.
If you run a subscription business, DO NOT ignore this book.
Builds insight and confidence into subscription-based businesses
Reviewed in the United States on December 4, 2017
Great book. Takes a conceptual and bird's eye view approach to the e-commerce subscription market. The lessons learned become applicable to any kind of business you may have in mind. It also provides several key examples of how other's perception of your product or service applies to the subscription business model. Highly recommended! It gave me insight and confidence in building a subscription-based business.
One person found this helpful
Reviewed in the United States on October 13, 2016
Well written and concise, there is no page-filling fluff normally found in management books. Our entire management team read this book. We were already using a quasi-subscription model in some of our services but this book helped us define what we were doing so that we could apply the magic in other areas. This book also gave us the metrics and language we needed to analyze how well we were performing and to plan out our company growth.
Every Business Owner Should Read
Reviewed in the United States on April 18, 2016
If you run any type of business, this book will help you think through the various recurring revenue models that will help you lead your business to the next level. It's full of case studies, examples and ideas on generating subscription revenue. After all, "a subscriber is better than a customer."
Reviewed in the United States on July 11, 2019
I plan on experimenting and being courageous with the ideas brought out in this book. Great read for tipping your business
Reviewed in the United States on July 22, 2015
This is an excellent book, one that all companies must to read to find how they can create automatic customers. As a web marketing consultant and author of the book "Winning the Website War", I know how important loyal, repeat customers have become in the age of the Internet. I look forward to follow-up content from John.
Reading can make a company; not reading can break it.
Reviewed in the United States on March 25, 2015
This is the best book that just a few people know. All who do, have been benefiting from the granular knowledge shared in the pages. I've discussed it with entrepreneurs in Brazil and the satisfaction is a sure thing. Awesome read, good examples, good analysis, good tools/metrics suggested, good writing. This is sure a book to read - and repeat.
Really great overview of subscription models
Reviewed in the United States on March 30, 2019
I really liked how the author broke down the various subscription models and how to analytically evaluate a subscription model.
Reviewed in the United States on March 9, 2020
all great
Reviewed in the United States on May 21, 2017
I like this book because it sets the stage for implementing a subscription based business. I recommend it to every business owner looking to switch to gain automatic customers. It's a reference guide indeed.
Read it from cover to cover in one day!
Reviewed in the United States on July 11, 2015
I own one subscription based business and am in the process of launching another one. John's book had many unique ideas that I hadn't thought about before, or read about anywhere else. I will definitely be using some of his strategies in both of my companies. This book is packed with information but is quick to digest. I read it from cover to cover in one day because I couldn't put it down. Great information for anyone looking to start or grow a subscription based business.
Reviewed in the United States on May 1, 2015
This book helped me understand so many types of business models for subscription companies. I like the ins and outs and the examples the author used. I have been trying to start a subscription based business for awhile now. This book has taken me over the edge. Great read!
One person found this helpful
Entrepreneurs should read this ASAP
Reviewed in the United States on February 15, 2017
So useful. The fact is - recurring revenue isn't "a little better" than normal revenue for your business. It's about 10X better. This is a fact.
John's a great writer - very approachable book. Nice that it's not just for SaaS, but truely any industry.
Reviewed in the United States on September 13, 2015
John did a very good job with this book. From cover to cover you could see and feel that the author knew what he was talking about since he is a doer.
Dislike: the website is not working anymore.
Reviewed in the United States on February 17, 2019
I liked the case studies, practical applications, and easy mathematics sprinkled with theory. Not overly convoluted. I'm going to talk with my business partner about putting together a subscription model of our own now
Reviewed in the United States on January 28, 2022
Read this book from cover to cover. loved it. A great resource for every entrepreneur looking into subscription-based business strategy.
Reviewed in the United States on January 28, 2021
Great read. Best piece on the subscription economy so far. The case studies are very well researched and explained. Thank you John.
Reviewed in the United States on March 11, 2018
Great seller & product!
Reviewed in the United States on January 6, 2016
This is a fantastic book. It totally validated my strategic approach and has given me some great insights. Highly recommended. I particularly like that John cites many examples of businesses that I've been able to look up and study.
Reviewed in the United States on December 26, 2015
Great book - Thanks for sharing so many aspects of continuity. You have given me some new ideas in my business that will make me a ton in 2016 and beyond!
Amazing book. Its a great follow up to the ...
Reviewed in the United States on February 5, 2015
Amazing book. Its a great follow up to the authors first book "Built to Sell". It provides a lot more depth into the concept of a subscription model. For services business, this great way to re-think your direction.
6 people found this helpful
Reviewed in the United States on November 16, 2016
if you want to run a business that moves form invoicing upfront to one with a subscription then this book is a MUST read... the best ever
Reviewed in the United States on January 3, 2022
Amazing book. Enjoyed every page and provided a lot of value. Would absolutely reccomend it as long as it's not any of my competitors haha! :)
