Michelle Campbell Jeff Lerner Review
Meet Michelle Campbell. She came across ENTRE on Facebook and was fascinated by the idea of avoiding pitfalls and saving countless hours of trial and error while building her own business. She’s completed the training on affiliate marketing and digital agency, and she’s thoroughly enjoying the training so far. She’s now found a mission and a vision for her future. And she’s looking forward to opening her world to the endless possibilities in online business.
Welcome to another episode of Millionaire Secrets!
Michelle Campbell Reviews
The Automatic Customer: Creating a Subscription Business in Any Industry Kindle Edition
The lifeblood of your company is your repeat customers. However, customers aren't always reliable as markets change and competition is relentless. How do you ensure an ongoing stream of repeat business? The key to success, regardless of the industry you're in, is to find and keep automatized customers.
Today, virtually everything that you require is available by subscription, and with greater convenience than ever before. In addition to Spotify, Netflix, and New York Timessubscriptions You can join for either regular or weekly supplies of everything from food (AmazonFresh) as well as makeup (Birchbox) and razors (Dollar Shave Club).
As per John Warrillow, this emerging subscription economy is a huge opportunity to businesses that understand how to convert consumers into subscriber. Automated customers are most effective way to increase the flow of cash, spurring growth, and increasing profits for your business.
Take a look at Whatsapp, an online messaging service that was bought from Facebook in a deal worth $19 billion. While other platforms have a tendency to bombard users with advertisements to help fund an unpaid messaging service, Whatsapp offered a refreshingly private application with a subscription model, only costing 1 cent per month. Their business model allowed customers to get the service users wanted and guaranteed that they would have automatic customers for many decades to in the future.
As Warrillow illustrates subscriptions aren't restricted to media or technology companies. Businesses in almost every business, from start-ups through the Fortune 500, from home florists to contractors, can incorporate subscriptions into their businesses.
Warrillow provides the fundamental plan for gaining automatic customers by using one of nine subscription business models, such as:
* The Membership Website Model Businesses like The Wood Whisperer Guild, ContractorSelling and DanceStudioOwner provide access to highly skilled and top-quality content and recognize that customers are willing to pay for quality information. This model could work for any business that has the ability to define a niche market, and insider info.
* The Simplifier Model companies such as Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) eliminate a routine task off your list of things to do. Every business that serves busy consumers can benefit from this model not just to create an income stream that is recurring, but also to make the most of the chance to cross-sell or bundle their products.
* The Surprise Box Model: Companies such as BarkBox (dog treats for dogs) as well as Standard Cocoa (craft chocolate) provide their customers with curated packs of goodies every month. If you're able to manage your shipping logistics, giving your customers delight by offering something new could lead into sales on your online store.
The book also teaches you how to master the art of selling subscriptions as well as how to decrease churn. It also provides guidelines for the most important statistics you require to evaluate the performance of your subscription company.
If you're looking to turn your business's entire operation to a repeating revenue machine or simply gain an additional 5 percent of the growth in sales, the Automatic Customer is your ultimate weapon.