William Mitchell Jeff Lerner Review

Meet William Mitchell. He’s a 3D artist and video game developer with his own online store. William joined ENTRE to learn about affiliate marketing and digital real estate. Yet the implementation bootcamp has helped him understand the importance of health, relationships and wealth. He now strives to achieve his daily goals in these areas of life. And having a team of people from ENTRE around him has made transforming his life possible!

Welcome to another episode of Millionaire Secrets!


For today’s episode, I’m thrilled to have been joined by the great Tony Whatley who I’ve been a fan of for many years.


Tony has earned himself the title of ‘The Side Hustle Millionaire’ after publishing his best-selling book.


He came by this idea by working in corporate America for 25 years before finding his true passions.


After starting some side hustles on the side of his successful corporate career, he soon realized that the salary from his job was no longer required.


Not only did his side hustle income surpass the salary of his big corporate job, but surprise surprise - they were also allowing him to have a lot more fun and flexibility whilst doing it.


Since Tony made the bold decision to transform his life from the 9-5 to self-hustling - he has done coaching, writing, and has built an awesome community called 365 Driven.


Tony is best known as the Co-Founder of LS1Tech.com, a massive online automotive community that grew into the largest of its kind.


He has done a lot of amazing work so far and he shows no signs of slowing so this millionaire episode is certainly one to watch…


Discover How Tony Whatley Went From Corporate To Entrepreneur!




Check Out More of Tony’s Content Here 👇


💻 https://365driven.com/


🎙️ 365 Driven Podcast 👉 https://365driven.com/podcast/


📒 Blog 👉 https://365driven.com/blog/


ℹ️ LinkedIn 👉 https://www.linkedin.com/in/tonywhatley/


📺 YT 👉 https://www.youtube.com/c/365Driven/


🖥️ FB 👉 https://www.facebook.com/365driven


🖥️ FB Group 👉 https://www.facebook.com/groups/365driven/


📲 IG 👉 https://www.instagram.com/365driven/


📖 SideHustle Millionaire 👉 https://www.amazon.com/dp/1982934638/ref=cm_sw_r_tw_dp_x_w.HYFbTBXY8WC


William Mitchell Review

The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

Audible Audiobook – Unabridged

Eric Ries (Author, Narrator), Random House Audio (Publisher)

4.4 out of 5 stars

295 ratings


Author and entrepreneur of the best-selling book The Lean Startup, Eric Ries shows how entrepreneurial principles can be utilized by companies of all sizes, from established firms as well as startups at the beginning of their journey to increase profits, spur innovation and transform into truly modern businesses, ready to profit from the huge opportunities that lie ahead in today's 21st century.

With the book The Lean Startup, Eric Ries explained the principles of successful startups: creating an unproven product that is customer-focused, scientifically tested and that is based on a method of build-measure-learn of continual improvement, and deciding to continue or pivot. With the book, The Startup Way, he is focusing on an entirely new category of businesses: established companies like the iconic global corporations GE and Toyota as well as tech giants like Amazon and Facebook and the new Generation of Silicon Valley upstarts like Airbnb and Twilio.

Based on his experience over the past five years of working with these organizations , as and NGOs, non-profits as well as government officials, Ries lays out a strategy for managing entrepreneurially that can guide organisations of all sizes and in all industries to sustained growth and lasting impact. The book is packed with field experiences, knowledge and strategies, The Startup Way is a must-read guide for any business that is navigating the turbulent waters of the next century.

Please note that when you purchase this book the accompanying PDF will be within the Audible Library along with the audio.



Nigel B.

5.0 out of 5 stars

Simple, Actionable, Credible and Timely

Reviewed in the United States on October 17, 2017

Verified Purchase

I was lucky enough to get a pre-release copy of this book (just advance publication for my pre-order, not a freebie).


Great read. It builds on Eric's prior work, providing context and methods of applying startup culture within any organization. There are some very simple concepts here, but most organizations do not follow them - and yet wonder why they cannot innovate, and more importantly why getting anything out of the door becomes a challenge.


From the ways to measure success of an intended entrepreneurial project to the way bean counters usually kill anything which might innovate in a large corporation, the book covers challenges which most people will recognize if they have spent any time outside of startups - and especially if they've lived through a maturing success.


Actionable ideas, simple concepts and engaging writing - it's great to see the developing influence Eric is having on all kinds of businesses.


Of course you have to be open minded - if you believe that nothing can be achieved without a detailed business plan, which is expected to actually represent the future - you're going to find this one a tough read.

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Melissa Z. Moore

5.0 out of 5 stars

The Startup Way is a terrific follow-up to The Lean Startup

Reviewed in the United States on October 18, 2017

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The Startup Way is a terrific follow-up to The Lean Startup. For anyone who thought that the methodology is only applicable for young startups, Eric Ries dispels that notion by getting us deep into how a ginormous enterprise company like GE (and many other companies of all sizes, like Airbnb and Asana) has been able to successfully do the lean startup way.


In the first chapter, there's a section that highlights the differences between an old-fashioned company and a modern company. That alone was gold. (So, which one are *you*?)


This is a thought-provoking page-turner, which is not how I'd normally describe a business & management book! A must-read for any serious entrepreneur or innovator.

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Elliot

5.0 out of 5 stars

Great read, tremendously insightful and applicable

Reviewed in the United States on October 17, 2017

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I've been practicing the Lean Startup methodology for years as both a product and technology leader in both large and small organizations. One issue that I've bumped up against time and time again is the question of how we can ultimately scale up the application of Lean Startup principles. Many teams applying Lean Startup principles are successful in spite of the design of their company and its policies, rather than because of the design of the organization and its policies. This book helps answer the question of what things need to change in the way that a large organization is designed and functions so that teams leveraging the Lean Startup methodology are fully supported by the organization instead of having to fight against it.


The book is full of examples of how to apply the espoused principles. The author isn't just speaking in broad generalizations or theories, but has actually applied these techniques.


Ultimately this book addresses the question of how a modern company ought to be run. And in that regard, you don't need to know much about the Lean Startup methodology to get a ton of value from reading this book. It is 100% worth setting aside time to read The Startup Way.

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Evgeny

5.0 out of 5 stars

I wish every top-manager read it

Reviewed in the United States on August 22, 2019

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Interesting book with very valuable ideas. I think every manager should read it

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MikeB.

5.0 out of 5 stars

Excellent follow-up from Lean Startup targetted to general business leaders

Reviewed in the United States on September 12, 2018

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Highly recommend this book to anyone who is starting to an internal start-up within a larger organisation!

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John Bradberry

5.0 out of 5 stars

An Organizational Fountain of Youth

Reviewed in the United States on October 17, 2017

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The Startup Way is more than a transformative solution to corporate aging, which it certainly is. It's an invaluable entrepreneurial leadership guide for founders and ventures at every stage of the business life-cycle.


Eric Ries is not simply bringing an entrepreneurial perspective into the corporate arena (that's been done). Rather, he's sharing a set of insights and practices that have revolutionized the startup world itself - through his earliest blog posts to his other books, conferences, and consulting work. These insights are revolutionary, not because they apply to any particular "world," but because they connect a set of universal truths about what happens, for better or worse, when smart people with cherished ideas encounter environments of risk and uncertainty (which means, increasingly, nearly all environments). And because it's rooted in an understanding of accelerating trends in technology, culture, and the nature of work, this book outlines the direction of a movement (Lean Startup) that will continue to pulse through boardrooms, higher ed institutions, and society at large.


Having worked for more than 20 years in both the corporate and startup arenas, I can't think of a leader or entrepreneur who wouldn't benefit from reading The Startup Way. If you're interested in creating more viable, vital ventures, this one's for you.

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Canacaris

5.0 out of 5 stars

Excellent

Reviewed in the United States on June 24, 2018

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Perfect delevery

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David Jastrow

5.0 out of 5 stars

Entrepreneurial Concepts Applied to Organizations of All Sizes

Reviewed in the United States on October 17, 2017

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Just finished reading an Early Reader's edition of Eric Ries' The Startup Way and found it compelling and practical. It covers subjects that are recognizable for any market or company undergoing transformation - addressing critical questions such as how to encourage teams to think more like entrepreneurs and how to build new products for new markets without losing existing customers. As the author states early on, the book is not a manifesto. Rather, it provides tools and frameworks wrapped around real-world use cases that bring the frameworks to life. By encouraging a build-measure-learn loop, the book shows corporate strategists and entrepreneurs alike how to pivot products without changing the overall vision for problems an organization is seeking to solve. Definitely will apply these concepts to my own work. Highly recommended!

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Candy Perkins

5.0 out of 5 stars

Great Read!

Reviewed in the United States on June 27, 2019

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NA

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Mark P. McDonald

5.0 out of 5 stars

A Handbook for Corporate Innovation

Reviewed in the United States on October 24, 2017

Verified Purchase

There are two forces moving through organizations related to innovation. Digital design is one, centered around the idea of creating new compelling customer experiences through investing in chief digital officers and design teams. Adopting a start up capability is another response to innovation and the focus of this book.


While only some of us can be designers, all of us can become part of Startup project in their organization. That is what makes this book important to anyone who wants to do something new, different and drive to create new sources of value and growth.


The Startup Way builds off of Ries's experience bringing the Lean Startup thinking into corporate America. This book provides a comprehensive playbook filled with case experiences to help work people through the Startup process. Deep in details and light on hype, this is a book with heavy underlines, dog eared pages and examples of how it could work in my company. This is a rare book in that regard, particularly after reading technology hype book after technology hype book.


Now that the context is set here are the details:


Part 1: The Modern Company -- establishes the need and role of innovation in corporations. This is the more preachy part of the book, suggested that you give this part a quick read as its pretty standard.

Chapter 1 Respect the Past, Invent the Future

Chapter 2 Entrepreneurship: The Missing Function

Chapter 3 The Start Up State of Mind

Chapter 4 Lessons from the Startup -- the best chapter in the section

Chapter 5 A Management System of Innovation at Scale -


Part 2: A Roadmap for Transformation -- gets at the meat of the start up process in a corporate context

Chapter 6 Phase One: Critical Mass

Chapter 7 Phase Two: Scaling Up

Chapter 8 Phase Three Deep Systems

Chapter 9 Innovation Accounting


Part 3: The Big Picture -- looks at the idea of innovation in the broader context of society, public policy etc. This is the more preachy part of the book which is enlightening but not the strongest part of the book.

Chapter 10 A Unified Theory of Entreprenurship

Chapter 11 Toward a Pro-Entreprenuership Public Policy

Epilogue A New Civic Religion

5 people found this helpful


Cyriac Roeding

5.0 out of 5 stars

new “Silicon Valleys” can’t be replicated anywhere easily. But large companies running on startup speed

Reviewed in the United States on October 19, 2017

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Eric Ries has achieved the rare feat of producing two very important books in a row. With this one he has also debunked the myth that startup principles “just don’t work” in a larger organizations or that they are some mystic Silicon Valley phenomenon. True, new “Silicon Valleys” can’t be replicated anywhere easily. But large companies running on startup speed, authenticity and nimbleness are entirely possible anywhere. It just takes the right mindset, commitment and talent. Eric Ries explains how it can be done. Must read for any organization that wants to go from “survive” to “thrive” in the future.

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Arthur Parkos

5.0 out of 5 stars

and useful with respect to understanding where you/your company is

Reviewed in the United States on October 18, 2017

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As a practitioner of Lean Startup methodology within a large enterprise, I found the book to be both insightful and helpful with respect to the projects and programs with which i am engaged. The three phases of transformation enumerated by Eric are correct, coherent, and useful with respect to understanding where you/your company is, and in identifying the biggest challenges that enterprises face and the ones that are likely to be most impactful if solved for. The grounding of the principles in real world examples will make them that much more accessible to the reader. Each reader will need to figure out how to adapt the principles, tools, and terminology for their business, and I think the diagrams, charts, tables, and stories Eric provides are very useful for that purpose. The concept of how to scale a business is a great topic and a great problem to have to solve. The close of the book was highly inspiring - the creation of a longer term stock market - and something i believe will ultimately lead to great benefit for all. Nicely done. (note that i read a pre-release version for this review, but have also since bought the released version of the book)

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Amazon Customer

5.0 out of 5 stars

I am the target audience, and this book delivers.

Reviewed in the United States on October 17, 2017

Verified Purchase

Living in DC, I've been fascinated by the Silicon Valley way. As a former developer, I'm indoctrinated in agile software development principles. I discovered the predecessor book "The Lean Startup" in 2011 and struggled to figure out how to fit it into a large, bureaucratic organization that is still aligned along industrial-era management concepts. I am the target audience.


Eric doesn't presume that you've read "The Lean Startup" in this book. His story telling approach does a fine job of summarizing those concepts while simultaneously hinting at the need for it in the first part. He then dives in deeper in the later parts of the book.


He establishes early on that the approach in the book was not created in a vacuum. Rather, it incubated with GE and flourished in other large organizations, including some US government agencies where one might expect it falling on deaf ears. The Startup Way is a non-antagonistic approach to leavening the culture of any large organization, creating a new duality between a standing traditional management structure and introducing an innovation management capability. It anticipates a new type of career field that uses established scientific principles.


This is not about a flashy business concept. This is a reasoned approach to organizational change that we need to adapt to the current environment...and keep adapting in the decades to come. Maybe this is Deming for our time?


I was one of those who pre-ordered the book as soon as I was aware (a bit later than many, perhaps). Hoping to apply its principles a bit sooner than the October release, I found that Eric made beta copies to those of us who pre-ordered. That said, I don't read every lean business book that happens to be on Amazon.


If you're not reading this book and working to apply it to your organization, then don't be surprised when your rivals have lapped you.

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Stacy

5.0 out of 5 stars

Finally! A True Innovator's Guide to Transformation in Large Organizations

Reviewed in the United States on October 21, 2017

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Wow... this book is full of incredible insights and wisdom found no where else! If you are an intrapreneur and looking for a framework for innovation for your large organization, this book is for you. In this book, Eric breaks down what it takes to create a culture of continuous transformation and sustainable growth with rich case studies, stories and practical examples. He clearly describes the Three Phases of Transformation and what's required at each stage in order to effectively adopt this new, iterative way of thinking and acting. My favorite part was the chapter on Innovation Accounting because now I finally understand what a metrics dashboard should include at each stage of growth. Thank you, Eric, for this incredible book that will help innovators everywhere embrace 21st century growth faster in their traditional, more bureaucratic organizations. #InnovateOrDie

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Pam Elizabeth

5.0 out of 5 stars

Outstanding insights

Reviewed in the United States on December 9, 2017

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Outstanding book with insights based on practical experience for both people working in large companies wanting to catalyze change and for startup wanting to grow and remain effective.

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The Intellectually Curious Reader

5.0 out of 5 stars

Five Stars

Reviewed in the United States on December 27, 2017

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astute observations by one of the most influential thinkers in business. Innovation bible for entrepreneurs of all stripes.

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wlgh0016

5.0 out of 5 stars

You need to know what an expert can tell you about what to do and avoid when starting up a company

Reviewed in the United States on December 28, 2017

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Great book for anyone starting a business. Eric's other book The Lean Start Up is a must read.

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Mariya

5.0 out of 5 stars

A book by a visionary for visionaries

Reviewed in the United States on October 18, 2017

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This is a book by a visionary for visionaries. It is hard to overestimate the significance of this book. I would compare the impact of Eric Ries’ innovative vision and his Startup Way framework with Peter Drucker’s management theory or Dale Carnegie’s fundamentals of audience persona development. This is the book that is as important now as it will be in a hundred years.


While “The Lean Startup” established the vision and the concept, the new book by Eric Ries brings theory and practice together, establishing a practical approach to continuous transformation at the enterprise level. This unified theory of entrepreneurship provides guidelines to any enterprise that will enable it to survive digital disruption irrespective of industry and the background. This book is a “must read” for any leader, practitioner or change agent in any company, big or small. Highly recommended to anyone who wants to make a positive impact in the business environment.

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Amazon Customer

5.0 out of 5 stars

Very easy read,very insightful

Reviewed in the United States on January 10, 2018

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Very easy to read, very insightful book. Gives you ideas to think and reflect upon.

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Techno enthusiast

5.0 out of 5 stars

Five Stars

Reviewed in the United States on November 19, 2017

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Eric has provided great insights and road map for start ups...


Amazon Customer

5.0 out of 5 stars

Breakthrough Thinking With Practical Application

Reviewed in the United States on October 17, 2017

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Great book — fun to read, full of insights and everything back by credible research and experience.


I'm a consultant and entrepreneur that lives this stuff every day. Eric provides a framework that is both practical and breakthrough Highly recommend!

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Elizabeth Sordi

5.0 out of 5 stars

Worth the wait!

Reviewed in the United States on October 17, 2017

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Eric's second book doesn't disappoint. He presents several ideas to advance innovation in an enterprise that I am eager to incorporate in my own organization. There's a great summary of Lean Startup and innovation accounting too. Well done!

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Heather McGough

5.0 out of 5 stars

smart companies know they need to work in new ways ...

Reviewed in the United States on October 17, 2017

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In a market changing at unprecedented rates, smart companies know they need to work in new ways to remain relevant. Eric Ries has put into words all of the questions I hear about transforming culture and driving long-term growth.

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Nicole

5.0 out of 5 stars

I can't put it down

Reviewed in the United States on October 27, 2017

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I can't put it down. Can't wait for the conference next week. So much information that I can instantly apply.

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Michael Wiley

5.0 out of 5 stars

The Roadmap to Viability

Reviewed in the United States on October 17, 2017

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Reading this book now. Eric provides the wherewithal to continuous growth.

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Robert Morris

HALL OF FAMETOP 1000 REVIEWERVINE VOICE

5.0 out of 5 stars

How managers in a VUCA world become more adaptive, more humane, more rigorous, and more efficient

Reviewed in the United States on January 11, 2018

The Lean Startup methodology continues to work very well for Eric Ries during his entrepreneurial career thus far as have Warren Buffett's investment strategies for him. However, many (if not most) of those who aspire to achieve success comparable to theirs must overcome a "knowing-doing gap" and very few do. Thomas Edison nailed it years ago: "Vision without execution is hallucination." Understanding the "what" and "how" are imperative but insufficient to achieve the level of success that Ries and Buffett have.


I agree with Ries that "the principles of [begin italics] entrepreneurial management [end italics] could be applied in any industry, size of company, or sector of the economy." Leaders need to set their organization on a path --and then keep them on a path -- "for growth and adaptability, and leave a legacy hat would allows that organization to flourish long term."


I also agree with him that many organizations today "are missing capabilities that are needed to thrive in the century ahead: the ability to experiment rapidly with new products and new business models, the ability to empower their most creative people, and the ability to engage again and again in an innovative process -- to managed it with rigor and accountability -- so that they can unlock new sources of growth and productivity."


Ries wrote this book in order to develop in greater depth several of the key insights shared in his previously published book, The Lean Startup. The information, insights, and counsel he provides in both books can help prepare leaders in almost any organization beyond the "getting started phase." More specifically:


o He thoroughly explains how traditional management and what he calls [begin italics] entrepreneurial management [end italics] can work together.


o He recommends what startups need to do beyond Lean Startup -- "when they have the problems that come with rapid growth and scale."


o He suggests "what an organizational transformation [begin italics] process [end italics] should look like in order to move toward a leader, more iterative way of working."


It is imperative for change agents to understand that that Lean is a mindset that guides and informs a continuous process. Ries identifies five key principles of the Startup Way philosophy and thoroughly explains each in the book:


1. Continuous Innovation

2. Startup as atomic unit of work

3. The missing function (i.e. entrepreneurship)

4. The second founding (i.e.rewrite the organizational DNA)


Obviously no brief commentary such as mine can do full justice to the scope and depth of material that Eric Ries provides. Equally obvious and more to the point, it would be a fool's errand to attempt to adopt all of his suggestions and recommendations. Viewed as a process, the Startup Way is not for every organization but having leaders who have mastered the Start Up Way as a mindset can bed of incalculable value to "any organization in any industry, size of company, or sector of the economy."

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Hugh Molotsi

5.0 out of 5 stars

No more excuses!

Reviewed in the United States on October 17, 2017

With "The Lean Startup", Eric Ries shared with the world a methodology that ensures startups are developing products customers will care about and increases the odds of success. A startup, in this case, could be two entrepreneurs working in a garage or an internal team working on a new product in a large corporation.


Now many people read the "Lean Startup" and figured it didn't apply to their company or situation. With "The Startup Way", Ries draws upon a myriad of examples from multinationals to governmental organizations. You no longer should be able to make excuses for why the Lean Startup methodology will not work in your organization.

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True Bey

5.0 out of 5 stars

An excellent follow up to part 1!

Reviewed in the United States on October 18, 2017

The Startup Way is the perfect sequel to The Lean Startup. I feel like The Lean Startup was an intro to a new way of thinking and approaching building products and companies.

These methods were soon adopted by big enterprise like G.E., Citibank to name a few and The Startup Way is the 'after' testimonial to the results of adopting this methodology and a must read for Senior leadership in big enterprises.


The first book; "The Lean Startup" represented this methodology in its genesis, while the follow up, The Startup Way is the methodology in its "all grown up phase" having been tested, tried and proven.(in big enterprise)


This methodology, which is really a way of thinking is no longer reserved for ideas housed in garages and dorm rooms, but now can be adopted by those in cubicles and corner offices of antiquated companies.


A must read for every CEO.

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Caz64

5.0 out of 5 stars

Business processes rethought...

Reviewed in the United States on April 5, 2018

Already a fan of Eric Ries from his earlier work, I eagerly picked up this book. In this book he discusses how companies, irrespective of their size, and he uses his work with General Electic as a potent example, can use the startup way when thinking about product development, flexibility in thinking and the willingness to seek alternative solutions to the tested and tried formula that has worked for many years or is ingrained in the thinking of the company.

It is a potent reminder of why we shouldn't allow ourselves to become slaves to habit and open our eyes to new processes. I thoroughly enjoyed this book and it inspired me to changes in how we work inside our company.

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Nicole G

5.0 out of 5 stars

As a chief innovation officer - this book delivered!

Reviewed in the United States on October 17, 2017

As the Chief Innovation Officer of our company, I had the opportunity to review the book right before it went to print. Wow, it really changed how I thought about innovation. Because of the guidance in the book, we are working on integrating an innovation layer across our entire organization, rather than isolating it in a single department. We are developing tools for how management across the entire company thinks about and embraces innovation, and we're starting to use insightful key performance indicators (KPIs) like the # of days between iterations of experiments, and the amount of time a project is help up by "chain-of-command & politics". I want to buy this book for every executive, every manager, every employee in my company. Eric did a great job of taking a startup's mindset and applying it to larger corporations in a way that's actionable and can drive change.

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E. Bailey

5.0 out of 5 stars

After reading "the Lean Startup, " I couldn't help ...

Reviewed in the United States on October 17, 2017

After reading "the Lean Startup," I couldn't help but want more and this book absolutely did the trick. I was thrilled to get an early release copy. As an intrapreneur coach in a major corporation, I was looking for more ways to make these practices real for internal startups. This book gave me additional confidence, tools, and tips to make me a more effective coach; directly impacting the success of the teams I coached. The visually appealing style helped me refer back to things I learned previously, and quickly bring them up to help others. It has become a companion book to me that I cannot let leave my side.

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John Fitch

5.0 out of 5 stars

After reading this book, I shifted one of my strongest opinions.

Reviewed in the United States on October 17, 2017

After reading this book, I shifted one of my strongest opinions.

I use to firmly believe that I could never work for a large company. This is one of the main reasons I forced myself into entrepreneurship straight out of college. I like building rapidly instead of planning, and I believed that a start-up was literally the only place I could achieve that experience. Going the traditional path of putting in my time at a large corporation was a nightmare exercise to think through.


I still probably couldn’t survive working for the majority of the Fortune 500, but I now believe that I could work for the companies that embrace The Startup Way’s methods. I believe the majority of entrepreneurial talent will feel the same way.

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Tiago

5.0 out of 5 stars

Absolutely fantastic

Reviewed in the United States on November 24, 2017

Ries has written a thoroughly well-reasoned and empirically supported follow-up to The Lean Startup, expanding and consolidating his theories of entrepreneurship. This is a must read for really anyone interested in any aspect of innovation, as the Lean Startup movement continues to be the most influential force in the field. So happy to see these ideas applied to large corporate environments, where they’re so badly needed

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Whitney Johnson

5.0 out of 5 stars

Hypergrowth is a classy problem, but it still is a problem to be confronted–Ries explains how

Reviewed in the United States on December 26, 2017

Here’s a book to help us stack the scales on the side of certainty in an uncertain world. Ries persuasively articulates his points that speed is the coin of the realm in today’s world and that however old and big the business, simplicity is the starting point for whatever comes next. I found lots of strong weapons here to defend the entrepreneurial substructure of a promising enterprise from the burrowing termites of bureaucracy. Every month another titan of legacy business seems to be sounding the death knell reminding us that it’s not enough for a business to be innovative; the way it is managed requires innovative models as well for the creative spirit to survive and thrive. We have to have the plasticity to embrace what are essentially new companies embedded in the old and established and to iterate and reiterate with hyper-flexibility and speed. Years ago, an old boss referred to hyper-growth as a “classy problem;” it’s a challenge we want to have but one that still demands to be confronted, as Ries argues effectively, with entrepreneurial rather than traditional management. Lots of great takeaways from this one: have the humility to do what established businesses often feel like they shouldn’t have to do anymore (change); entrepreneurship is not just a beginning but a core discipline of the enterprise; the innovative human resources can be found and cultivated within the organization, rather than always sought without. Here is not just theory, but the nuts and bolts, dollars and cents, how-to-do-the-math guide that shows us how to navigate the obstacles, often human, that are impediments to rapid evolution.

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Nigel B.

5.0 out of 5 stars

Simple, actionable, timely - good read

Reviewed in the United States on October 16, 2017

I was lucky enough to get a pre-release copy of this book. Great read. It builds on Eric's prior work, providing context and methods of applying startup culture within any organization. There are some very simple concepts here, but most organizations do not follow them - and yet wonder why they cannot innovate, and more importantly why getting anything out of the door becomes a challenge.


From the ways to measure success of an intended entrepreneurial project to the way bean counters usually kill anything which might innovate in a large corporation, the book covers challenges which most people will recognize if they have spent any time outside of startups - and especially if they've lived through a maturing success.


Actionable ideas, simple concepts and engaging writing - it's great to see the developing influence Eric is having on all kinds of businesses.


Of course you have to be open minded - if you believe that nothing can be achieved without a detailed business plan, which is expected to actually represent the future - you're going to find this one a tough read.

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Thomas Serres

5.0 out of 5 stars

Learn to thrive in times of extreme uncertainty - Eric's new book is worth every penny. Enjoy.

Reviewed in the United States on October 17, 2017

I had the distinct pleasure and honor of reading an early copy of Eric's new book "The Startup Way" - as a Silicon Valley founder and tech entrepreneur who learned from Eric early on in his career (pre lean startup!) - I cannot tell you how insightful, important, and helpful his advice has been in my own personal and professional success.


Today, I am working with mostly Fortune 100 companies on the topics of Blockchain Technology, AI, Machine Learning, Industrial Devices, and generally prototyping projects related to Supply Chain Automation and Logistics - the words Eric writes in his new book about the importance of an Entrepreneurial function inside today's biggest companies couldn't be more important.


Eric's concise and tested approach to lean practices in large institutions isn't just theory learned in some MBA class - it's practitioner level knowledge and experience that C-Suite executives are hungry for. Environments plagued with extreme uncertainty require entrepreneurial leadership - If you're looking to rise and change the game - become an agent of innovation and start by reading Eric's new book - but don't forget to learn the principals expressed in his first book The Lean Startup.

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jennifer

5.0 out of 5 stars

A great step-by-step book on how to grow and scale innovation ...

Reviewed in the United States on October 17, 2017

A great step-by-step book on how to grow and scale innovation teams inside large and established organizations. Very clear case studies, very clear action plans, and very important case being made here about the power of making entrepreneurship a core function inside every organization so your org is more adaptable to industry changes.

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Chas m.

5.0 out of 5 stars

One of the better books currently published to explain the lean theory and ...

Reviewed in the United States on March 7, 2018

One of the better books currently published to explain the lean theory and how you can transform your business into a startup methodology and mindset that I have read. Really enjoy Ries's style and effective writing to tell a story you can in turn implement yourself. Great Read!

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David Meyer

5.0 out of 5 stars

Eric Ries has again done a great job at bringing really useful information to a broad ...

Reviewed in the United States on October 19, 2017

Eric Ries has again done a great job at bringing really useful information to a broad audience. The principles he outlines in this book are not only useful to startups but are made really accessible to people at organizations of all types. I run a non-profit, and so much of what is in this book is so helpful and eye opening to our work. Well worth the time to read.

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NM

5.0 out of 5 stars

I also like that it's a quick read because it's full of ...

Reviewed in the United States on October 18, 2017

I was already a big fan of the Lean Startup and this takes it to the next level! Actually, it's the next logical step -- once you have a culture of innovation (or once you already have a mature organization) how do you scale and maintain this innovation? It's important to read both. And again I appreciate that these strategies are grounded in actual real world examples and success cases. I also like that it's a quick read because it's full of stories and bullets =)

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