Mark P. McDonald
5.0 out of 5 stars
A Handbook for Corporate Innovation
Reviewed in the United States on October 24, 2017
There are two forces moving through organizations related to innovation. Digital design is one, centered around the idea of creating new compelling customer experiences through investing in chief digital officers and design teams. Adopting a start up capability is another response to innovation and the focus of this book.
While only some of us can be designers, all of us can become part of Startup project in their organization. That is what makes this book important to anyone who wants to do something new, different and drive to create new sources of value and growth.
The Startup Way builds off of Ries's experience bringing the Lean Startup thinking into corporate America. This book provides a comprehensive playbook filled with case experiences to help work people through the Startup process. Deep in details and light on hype, this is a book with heavy underlines, dog eared pages and examples of how it could work in my company. This is a rare book in that regard, particularly after reading technology hype book after technology hype book.
Now that the context is set here are the details:
Part 1: The Modern Company -- establishes the need and role of innovation in corporations. This is the more preachy part of the book, suggested that you give this part a quick read as its pretty standard.
Chapter 1 Respect the Past, Invent the Future
Chapter 2 Entrepreneurship: The Missing Function
Chapter 3 The Start Up State of Mind
Chapter 4 Lessons from the Startup -- the best chapter in the section
Chapter 5 A Management System of Innovation at Scale -
Part 2: A Roadmap for Transformation -- gets at the meat of the start up process in a corporate context
Chapter 6 Phase One: Critical Mass
Chapter 7 Phase Two: Scaling Up
Chapter 8 Phase Three Deep Systems
Chapter 9 Innovation Accounting
Part 3: The Big Picture -- looks at the idea of innovation in the broader context of society, public policy etc. This is the more preachy part of the book which is enlightening but not the strongest part of the book.
Chapter 10 A Unified Theory of Entreprenurship
Chapter 11 Toward a Pro-Entreprenuership Public Policy
Epilogue A New Civic Religion
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