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I left another review for the Entre Institute organization of which Jeff is a part - as he has become an important mentor form me. I recently discovered that Jeff has several other training programs, websites and coaching programs - and it is nearly impossible to catch up with all the great training he provides. I wanted to leave a huge shout out for the Jeff Lerner Official team who continues to provide secondary support to me on every level.
I would like to suggest that you provide updates when Jeff's youtube videos come out - preferably via email because sometimes I find out that I have missed a whole weeks worth of updates. Thanks guys, and keep up the good work!
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Elise Briggs Reviews
Elise Briggs Reviews
Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results Paperback – February 13, 2018
Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results Paperback – February 13, 2018
by Rob Biesenbach (Author)
4.4 out of 5 stars
The Power of Storytelling offers a method for creating and telling more effective convincing stories that you can utilize to achieve the most you can from your job and in your life.
"In this engaging, no-nonsense, and often extremely funny handbook on the craft behind great stories, Rob Biesenbach shares his own storytelling roadmap without hesitation, giving you precisely what you need to raise your business storytelling to an art form."
Shonali Burke, ABC, President & CEO, Shonali Burke Consulting
"There is no greater skill that will positively impact your career as much as becoming a masterful storyteller. Well-told stories have the power to teach, clarify, and inspire. Rob's experience and unique point of view makes him a go-to authority for ambitious leaders."
Patricia Fripp, Past President, National Speakers Association
"All the experts suggest you tell stories -- but no one tells you how. That's where Unleash the Power of Storytelling comes in. Rob Biesenbach provides a five-step process for crafting your stories, and six ways to ensure they're relevant to your audience. After you read this book, you'll never again have to wonder ... 'but how?'"
Gini Dietrich, Founder and Author, Spin Sucks
WHAT CAN STORYTELLING DO FOR YOU?
Every study proves that stories are able to tear down walls to build trust, create trust, and motivate people to take action. More than data and facts by themselves, stories are essential to expressing and capturing our thoughts, desires and convictions ... in addition to achieving the outcomes we desire.
A good story can help you get a job, get an interview, gain more money or close a deal or establish confidence with an worker or supervisor, improve relationships with your customers, develop an easier networker or convince someone who is skeptical or a group, make sure that everyone is on the same page with a plan and promote your brand make toasts, give an eulogy, stay clear of a speeding fine and much further ...
WHY THIS BOOK?
The market is saturated with a myriad of experts, books, and sources on business storytelling. This book is a refreshing attempt to help clarify and simplify the art of storytelling.
Let the Power of Storytelling offers step-by-step directions for identifying how to create and tell powerful stories. You'll discover the most important elements that make up a great story, and the best ways to avoid the most common storytelling traps.
A PRACTICAL GUIDE FOR THE BUSY PROFESSIONAL
Utilizing a fun, simple approach to unlock the power of Storytelling will teach you the scientific method that explains why stories work and a three-part structure to tell every story. It will also teach you the significance of emotion in generating good stories, how to cut through the noise and focus stories on most important aspects as well as where and how to find stories that are great and how to tell tales in the most efficient method feasible.
The book also has a ton of examples that show you how to utilize stories in job interviews and presentations, customer calls, meetings with employees -and even how to write the perfect story for an eulogy or wedding toast!
Stories: How to Tell them for Maximum Impact
Reviewed in the United States on January 18, 2019
I am intrigued with the power of stories to bring new insight and even lead to transformation, and I am always on the hunt for how stories work, how they may be structured, and to what ends they may be used. That is what drew me to Rob Beisenbach’s book, Unleash the Power of Storytelling, and it did not disappoint.
Ignore the fundamentals of storytelling, the author, contends, and “you could end up squandering an opportunity to change minds and even lives.” What makes stories this powerful? Beisenbach gives us six keys to impactful stories: (1) stories trigger an emotional response; (2) stories involve characters we can related to; (3) stories connect us; (4) they communicate what we value; (5) they raise the stakes; and (6) they show, rather than tell, what we stand for.
So what is a story? In simplest terms, it is “a character in pursuit of a goal in the face of some challenge or obstacle.” There are, of course, other elements in a story—a turning point, a climax, and more—but character, goal, and challenge are “the three legs of the stool.” Without these three, you don’t have a story.
For a story to work, the author says, you need the following elements: (1) a character who is a specific individual, (2) conflict (the tension between your character’s goal and the challenge facing your character, (3) something important at stake (a serious problem that cries out for action), (4) events connected to one another in a cause-effect relationship (rather than just a random series of events), and (5) an emotional response from the audience (frustration, disappointment, joy, etc.).
A story has a beginning, a middle, and an end. In the beginning of the story, you set the scene and introduce the main character. Then, something happens (a challenge) that upsets the balance of things. The middle is where the character works to overcome the challenge, and the end is where things come to a resolution (the character either reaches his goal or doesn’t).
The best stories are the ones that come from our own experience, but whatever their source, our stories must show that (1) we know who our audience is, (2) we know what we want them to do (buy a product, work more efficiently, join our cause), (3) we have thought through the main challenges that are likely to get in the way of our goal, (4) we have found a character who has overcome one or more of those challenges, and (5) we have brought resolution to our story.
The importance of emotion cannot be underplayed in an effective story. In fact, claims Beisenbach, “facts don’t influence action the way an emotional appeal does.” He goes on to say that “emotion drives decision-making.” (People buy on emotion and justify their purchase with logic.) In order to reinforce the emotional impact of a story, the author suggests that the storyteller focus not just on what he or she does but on why they do it.
The goal of telling any story is an important consideration. For example, our goal may be to align our team with a certain strategy, or it may be to promote a brand. We might be seeking simply to establish common ground or even show others how humanly real we are. We may want to motivate a change in behavior, inspire a team, or establish trust and credibility with a customer. Whatever our goal, we should have it clearly in mind, and the story we’re telling should be directed toward that goal.
Collecting stories is a lifelong pursuit—and a worthy one. You will have just the story you need when the time comes to tell it. Or, perhaps a story won’t be exactly what’s needed but a metaphor or an analogy will be. Beisenbach covers this skill as well.
This book has great value to anyone who seeks to communicate with others, motivating them and encouraging them. According to Beisenbach, there is power in storytelling. Our stories define who we are and what we stand for. They set us apart. So, think of a character with whom others can identify, lay out his or her goal and the challenges she or he faced in pursuing that goal, and bring the whole thing to resolution. And read Beisenbach’s book. He will be just the coach you need to impact the world around you for good.
136 people found this helpful
A 6 star read into crafting stories
Reviewed in the United States on September 25, 2018
I generally only purchase books that are 4.5 stars and above. I thought the book I read about storytelling prior to this was great. In comparison, what I thought was a 4+ star book is, in comparison to this book, a 2 star whereas this is clearly a 5 star book. The writing is incredibly concise, but not too concise. You will learn how to be an expert storyteller from this book. You will learn how to evoke emotions and actions in others from its pages.
49 people found this helpful
Short, to-the-point, and EFFECTIVE!
Reviewed in the United States on July 16, 2021
Storytelling is hard. It draws on elements of communication, creativity, and performance. Most of us are bad at it. Even those who consider themselves "natural storytellers" have much to learn.
I am one of those self-styled "naturals." I work as a research scientist, though at heart I'm a teacher. Each data presentation is an opportunity to practice what I love most about my job, and over the years I have received much praise for clear and understandable slide decks. That's why I bought this book. I wanted to continue to develop something that I "did well" to carve out a unique niche in the company. I'm glad that I did because I still have quite a bit to learn about this art.
The lessons in this book are fantastic. Biesenbach wastes no time in extraneous detail and presents a simple algorithm to generate a story. It is a quick read overall with each chapter taking me less than 10 minutes to read (and I'm a slow reader!). This makes the book a great option for busy managers with "no time" and corporate book clubs alike.
One can construct their first story after just 40 pages. Although the earlier chapters seem geared toward executives and higher level managers, the later chapters on telling the company's origin story and personal branding are extraordinarily helpful for startups and job seekers respectively.
I finished this book months ago and have used its principles in several data presentations, a major corporate presentation, and a pitch deck for funding. A coworker whom I greatly respect told me my latest data presentation was "the best technical presentation she's seen in years." The corporate presentation was praised for its immersion and triggered multiple conversations that continued well into the next meeting. The pitch deck ("telling the company origin with a story") is now uniquely "us" as opposed to a cookie-cutter corporate pitch.
All this is to say that the lessons work. Which is big for us science types as interpersonal communication isn't necessarily a strong-point. Neither is taking the time to put one's self into the shoes of the audience and consider it from their perspective. Fortunately that should be improving as I pass this book around to interested coworkers!
8 people found this helpful
I’ve relied on statistics and boring bullet points to cover my lack of personal stories ...
Reviewed in the United States on February 26, 2018
This book takes the fear out of public speaking! Always a numbers person, I’ve relied on statistics and boring bullet points to cover my lack of personal stories worth sharing. The many excellent examples peppered with humor and insight make it easy to effectively incorporate stories without seeming contrived. Am using this at work already and recommending to my colleagues! Thanks Rob for your practical and fun approach to powerful speaking technique!!
27 people found this helpful
A treasure for any communicator
Reviewed in the United States on July 2, 2019
Helpful. Practical. Readable. Useful. These are just some of the words I would use to describe this book. I have highlighted it LIKE CRAZY! I have been speaking/teaching publicly for over 17 years and found the content to be valuable. I highly recommend!
12 people found this helpful
Very interesting and practical
Reviewed in the United States on May 16, 2019
The writing style was interesting and relaxed, the stories believable, and the tips practical. The blending of acting into storytelling, as part of business, is t something I’d thought of...very interesting book...highly recommend it
7 people found this helpful
Reviewed in the United States on December 28, 2020
....but I loved this one. Read it in 3 hours, stopping only once for a bathroom break. I'll likely read it again to make certain the lessons are fully absorbed.
UNLEASH demonstrates the principles it extols by using them. Memorable anecdotes and case histories will keep your imagination spin about the application of the learning for your life.
It's a rare non-fiction book that is hard to put down.
One person found this helpful
Reviewed in the United States on February 28, 2018
Storytelling has been THE buzzword in business, non-profits, really anyone, for some time. Rob Biesenbach puts it all together in "Unleash the Power of Storytelling" clearly, thoroughly and practically in ways I've never seen. (And I've read, listened & watched a lot of books and seminars on the topic.) "Unleash" is a must buy, read and apply book!
14 people found this helpful
Reviewed in the United States on July 17, 2019
I like how he gets to the point and gives many practice insights. The section on brand and telling your story is important for anyone wanting to grow their career.
2 people found this helpful
The book repeats it self again and again
Reviewed in the United States on November 4, 2020
I love it this book will really change your mind and set of goals , but after the first 50 to 60 pages the book start repating it self again and again, but i would still add it as one of the best book i have read it's a most good work Rob proud of your mind set and goal :).
Reviewed in the United States on May 6, 2021
For those on business, this is a great book. For those who want to write stories, maybe there is a better book. Still, the advice in this book can be used writing or speaking a story. Def must read for business pros.
One person found this helpful
Reviewed in the United States on January 16, 2022
The book provided examples and frameworks and insider tips from someone that has created stories for others and his own personal professional needs. Very little repetition - only when it was purposeful.
Reviewed in the United States on December 6, 2019
This book is just what I needed to structure stories I am planning to write.
3 people found this helpful
Storytelling Done Right in Business and Life
Reviewed in the United States on October 14, 2019
One of the best books I’ve seen on storytelling for your business. Great rationale and how to do it in all sorts of ways!
One person found this helpful
Reviewed in the United States on March 31, 2020
Really enjoyed the reading of "the Power of storytelling". The book is very clear and practical. It really helps to build a good story and highlight your key message for a successful delivery to your audience.
One person found this helpful
Reviewed in the United States on January 10, 2020
I loved to read this book about storytelling because it is very practical for any person actually and it is written in a very easy to read way. Thank you!
One person found this helpful
Reviewed in the United States on August 27, 2021
Great information!
Reviewed in the United States on January 31, 2019
I love this book. It’s an easy read and you can apply it very quickly:
2 people found this helpful
Reviewed in the United States on April 21, 2020
Direct and to the point.
One person found this helpful
Great, concise, practical content
Reviewed in the United States on February 23, 2021
I love the simplicity of the way the book is written, anyone can learn and apply from the content as soon as you finish reading it.
Reviewed in the United States on April 20, 2019
It gave great examples and powerful metaphors. Very much,a book to read.
One person found this helpful
An absolute must read for a dedicated entrepreneur
Reviewed in the United States on March 12, 2021
One of the most powerful books really get your point across when you’re trying to orchestrate a message in order to educate and make a profit in the process.
Krishna Perkins Broker Associate
Reviewed in the United States on November 20, 2018
I had no idea where to start before reading this. I'm confident i can put together some effective stories now.
2 people found this helpful
Reviewed in the United States on February 21, 2021
Buen libro, da varios tips para usar las historias en diferentes circunstancias de la vida, ser más efectivo en transmitir mensajes a los demás y llevar a la acción a las personas
Reviewed in the United States on October 15, 2019
Realmente un buen libro para iniciarse en storytelling, nos da un excelente marco para empezar a buscar y contar nuestras propias historias.
Reviewed in the United States on December 10, 2018
This book is helpful. It helped me become a more aware storyteller. Hope to take what he wrote and move forward
One person found this helpful
Reviewed in the United States on April 16, 2021
I like how organized the book is. This book helped me to gain another perspective on how I talk to people.
Reviewed in the United States on December 13, 2021
Amazing book! Very helpful when learning how to truly tell an interesting and heartfelt story!
Reviewed in the United States on February 23, 2019
I loved the book, thank you!
The DEFINITIVE Book on Storytelling
Reviewed in the United States on June 15, 2020
Do not leave this page without buying this book!
I've read more books on storytelling than I care to admit. In this book, Rob Biesenbach very succinctly details the key elements that go into crafting and delivering a great story. The book was easy to read, witty, and played up to the audience's intelligence. I've finished the book with what seems like a binder full of notes and am brimming with confidence to craft stories of my own. Though excellent for business leaders, this book would also pay dividends to anyone seeking to better convey their deepest message to the world in a genuine and effective way. Buy this book now and be ready to take notes! An excellent read and one that I highly recommend!
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