Jeff Lerner Review by Shane Eastman

Far Exceeded Expectations...Not Full of Common Advice Tripe

Reviewed in the United States on September 19, 2020

I finished Chapter One and thought, "That alone was worth the price of the book".

Then I said the same with the second chapter...and at least half of the subsequent chapters.

This book has really good advice, not just for bloggers, but for anyone who wants to understand how online writing works in the 21st century...and how to save yourself months of trial and error if you wish to become a professional yourself. It is very comprehensive and will remain on ongoing resource well after the first read.

That said, I still can't get over the fact that he is a publisher (having created a publishing firm himself) and yet his Kindle version is a bit of a mess. I came across at least three article titles/headlines that weren't there so it just finished a sentence with a comma and then a space...but clearly there was supposed to be some title or headline and that headline is missing.

Also, I'm looking for the Table of Contents and there isn't any. The Kindle version just starts the book but I can't go from chapter to chapter because those chapter headings aren't in the format itself. This is strikingly amateur given how really, really good the content of the book is. I'm hoping he can fix these errors since it is a digital product.

29 people found this helpful

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Kristin van Tilburg

This Guy Walks His Talk

Reviewed in the United States on September 4, 2020

Some people teach from theory and some teach from experience. It's easy to tell the difference. It is so clear that Nicholas Cole teaches what he knows.

Only buy and read this book if you want to:

* accumulate millions of views on your writing

* build a audience of loyal, engaged followers

* enhance your credibility

*connect with influential people in your target area

* speak at major events

* write for major publications

* land book deals, and more.

Nicholas Cole is generously giving us the keys to his kingdom.

Only a fool would say "no" to that.

14 people found this helpful

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Reviewed in the United States on November 7, 2021

Paraphrased: “I’ve shared how but most won’t do. Why? Because successful writing requires discipline.”

Cole’s book is loaded with actionable steps, detailed how-to, and clear examples. It took me five weeks to read this book because I’d read a page and pause to implement, often writing for hours while practicing techniques and growing a new following.

Result? A slow, but powerful read for me! During the five weeks, I transitioned from occasional blogger to daily writer|content creator with immediate results.

Highly recommend!

5 people found this helpful

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Frank

A detailed guide of online writing from 0 to 1

Reviewed in the United States on January 23, 2022

This is a detailed guide of online writing from 0 to 1, from the psychological warming-up of the novice period to the self-positioning of the starting period to the roadmap planning of the growth period to the advancing development of the maturity period, and finally to the path selection of the harvest period.

Not only for online writing but also for those who are interested in content creation or knowledge service can read this book, after all, it is all about the competition for audience attention and value delivery.

The author, Nicolas Cole, started out as a World of Warcraft PVP player who didn't have much to do with writing but now is a top player on two major content platforms - Quora and Medium, and one of Inc Magazine's top ten contributing writers.

From his perspective, online writing is also a competitive game that is fun to play against others, and only those who can both write consistently and think commercially will survive and thrive in this game.

2 people found this helpful

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Emily Montague

Probably the Most Comprehensive Book I've Read On This Topic

Reviewed in the United States on March 29, 2021

To put it lightly, I have read a LOT of books about the craft & profession of online writing. I'm a bit of a skeptic about the advice commonly given by writing "influencers" like Mr. Cole - but this particular book was everything I could have hoped for and more. It was comprehensive, it was actionable, and it was engaging without overdoing the cheerleader vibe. HIGHLY recommend to anyone serious about pursuing their writing as a true full time career.

5 people found this helpful

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Cristine Shipman

This Book Is the Cheat Code to Your Writing Success

Reviewed in the United States on November 14, 2021

There are writers you follow for a minute of inspiration only to forget about and them months later, and then there is Nicolas Cole.

I’ve been reading his Medium articles since 2018. Here we are nearing the end of 2021 and his content has leveled up to intoxicating.

I have been reading 10 pages a day of this book and then practicing what I read with my article writing. There are cheat codes in life (from those that have found success) and this book is the cheat code to online writing.

“Successful writers play the game of Online Writing consciously. Unsuccessful writers play the game unconsciously-and then wonder why they aren’t succeeding.”

If you’re on the fence about this purchase, you’re wasting time. But this book and never look back.

2 people found this helpful

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John F

An excellent and thorough book that far exceeded my expectations.

Reviewed in the United States on September 13, 2021

I've written e-books that sold worldwide and have also been a paid online copywriter. This is the best resource I've seen for writing online. You're not just told what to do, but also how to do it. It is a fabulously well-done work, and you can feel the author's sincere desire to help you succeed. In a world where so much training and how-to material falls short and under-delivers, Nicolas Cole's book was a wonderful surprise. Highly recommended for anyone who does online writing.

3 people found this helpful

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Reviewed in the United States on October 17, 2020

The writing style is engaging and, almost like a good novel, takes you on a journey. The information is solid and helpful to anyone at any stage of writing from the business owner who wants to hone a few skills to the professional content writer who is seeking to make a better income. It is one of the few business books I'd give 6 stars to, however, the limit is 5. My copy is less than a month old, it already has highlights, notes, and stickies that adorn the most important information. I've acted upon some of the suggestions and already boosted my income. Thank you Nicolas for writing this.

4 people found this helpful

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Reviewed in the United States on July 18, 2021

If you're reading reviews to decide whether this book is a smart purchase, stop scrolling and buy this book now. You won't find a book out there with better tactical online writing advice, plus marketing, and general guidance on the entire landscape that writers inhabit. I had high hopes for this book and it was better than I expected.

3 people found this helpful

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Reviewed in the United States on December 21, 2021