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Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-tech) Paperback – February 25, 2014
Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-tech) Paperback – February 25, 2014
by Gini Dietrich (Author)
4.4 out of 5 stars
Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!
The majority of PR books will tell the reader how you can "spin" your message. The public is sick of it! "Spin Sucks"will show you how to speak truthfully, responsibly openly, honestly and authentically...and really achievethe the trust of your customers as well as investors, stakeholders and even your communities.
The top PR blogger and thought leader Gini Dietrich is the author of the number most popular PR blog on the planet, spinsucks.com, where she provides cutting-edge tools and tips to ensure ethical, efficient communications. In the present, she's incorporated all she's learned into an all-encompassing practical guide for any executive who recognizes that there are new rules for communications, but aren't sure which steps to take. Whatever your company is involved in, Dietrich will help you:
Tell your story with more power--without sexual sex, extortion or "truth-stretching"
Your company should be humanized even if you don't have a lot of outsized individuals
Be honest, using the most effective techniques developed over time by generations of storytelling masters
Overcome whispering campaigners, anonymous attackers and Trolls
Create original, authentic content that is appealing to humans as well asGoogle
Set up your system to enable you to interact more effectively on the internet.
Make sure you can bridge the gap between the message you are delivering and the customers' perception
Make sure to celebrate your brand ambassadors
Learn seven ways to handle online criticism and turning people who are critics to fans
Make sure that no one else steals your amazing content
Learn from the mistakes of others's success (and the failures)
Create more productive, positive agent (or client) relations
Converge owned, paid shared, and earned media and benefit from the best of all of them
spinsucks.com
This is where public relations is headed!
Reviewed in the United States on October 28, 2015
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Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.
For more than 70 years, the practice of public relations was fairly static. The majority of the time was spent building relationships with journalists to get press coverage.
In that world, there was paid media and earned media. Paid was, for the most part, advertising. Earned was the press you got.
But in recent years the PR industry has been turned on its head like never before. The lines between marketing, advertising, digital and PR are blurring. And, there are now two new kids on the block to go with paid and earned media: owned media and shared media.
Shared media is what we all know as social media. Owned media is what you control on your website like blogs, webinars, ebooks, videos, podcasts, newsletters, etc..
Organizations that don’t figure out how to effectively converge those four media types are at a huge disadvantage.
This book shows you how to converge those four media types and is written for business leaders who need to better understand how the industry is changing, what to expect from the PR professionals you hire, and what kind of return you’ll have for time and money spent by hiring PR pros.
If you job description includes public relations, or you pay PR people, you’ll be glad you read this book.
And, to listen to an interview with Gini Dietrich about "Spin Sucks," visit MarketingBookPodcast.com
One person found this helpful
Practical, Tactical Marketing Advice
Reviewed in the United States on February 18, 2015
Spin Sucks is one of the most practical marketing books in my library.
Every chapter is filled with actionable ideas. It actually took me a while to finish the book, because I kept pausing to apply the ideas (whether a tool or a tactic) in my own business. For example, in the early chapters Gini recommends using Talkwalker Alerts to manage and find conversations related to your brand. This has become part of my daily routine.
Spin Sucks is a well rounded book. It's not all rah rah marketing hype of how to be a better marketer. Gini speaks with authority. She shares how she grew her brand, and shares case studies and examples to back up the concepts. She also delves into the darker sides of communications, which I appreciated. I particularly enjoyed her comments on how bad communication or marketing shortcuts can hurt your business, diminish your website's position in Google, and drive away customers. She shares why you want to avoid certain tactics, and where to focus your efforts.
The book has the right blend of stories, practical advice, and the tools to use for the job. If you're interested in growing your company's reach and building your brand online, Spin Sucks is a must read.
Your digital marketing to do list is never going to be the same
Reviewed in the United States on March 28, 2014
One might assume that a book by a PR pro would have limited application for non-PR pros, but they'd be wrong. This book is chock full of practical information that anyone (yes, *anyone*) that includes content marketing in their marketing mix will benefit from reading and putting Gini's suggestions into action. Gini is one of my all-time favourite business bloggers. I have so much respect for her no nonsense, no shortcuts approach to marketing, communications and PR. I consider myself somewhat savvy given the length of time I've been online. I learned a lot from Spin Sucks, though.
The part that pleased me the most is that the suggestions and ideas are easily scaled for small business, which is my client base. I can't recommend they read books that they can't apply to their businesses. This book is one I'll highly recommend for a long time. It's officially up there with Content Rules now.
(Warning: be prepared to highlight lots in this book, take copious notes, and want to read it again so you can be sure you didn't miss anything.)
2 people found this helpful
Join the digital age. And become awesome in it, armed with this book!
Reviewed in the United States on March 31, 2014
"Lie or spin the truth, and you will be found out. People will take you to task." - One of my favorite lines!
Your reputation is everything. Customers are looking for a brand they can trust, build a relationship with and get a positive experience. Gini gives you very specific tips and steps that helps you create quality content, stay out of trouble, understand the Google animal algorithms, and four pillars of media to work with to deliver an integrated digital presence people will appreciate.
It's helpful for ANYONE interested in the communications landscape, how to be an effective part of it, and how it has changed with the digital age (and continues to)! I read the blog every day because Gini keeps the young marketer or seasoned pro on the pulse of what's happening and helps us navigate the landscape with strategies, tips and great ideas.
The real life stories of companies sprinkled throughout the entire book coupled with her extraordinary writing/voice (just like the Spin Sucks blog) make it a totally rad book. Gini has gained our trust through her blog, quality content, her voice. There's no better person to turn to if you want to build and market a trustworthy brand with a stellar reputation.
If you work in communications, you want to consume everything Gini Dietrich has to say
Reviewed in the United States on October 13, 2021
I've worked in marketing PR, corporate communications and issues/crisis communication for more than 20 years, and I take in every word Gini Dietrich writes or records. No matter where you are in your career path, you'll find something(s) in this book that you can put to work immediately. Great ROI.
How To Thrive In Today's Changing Business Environment
Reviewed in the United States on March 29, 2014
Loved this book! It really gives a good step-by-step guide to how to both promote and protect your business in today's ever-increasingly connected world. If you're a PR professional, this is a must have for navigating the changing world of PR. But even if you're not (I'm not), you'll find it invaluable for making sure your business or one you work for not only survives, but thrives. And the best part is you can easily sit and read it in one sitting or just digest it in little bite-size nuggets of information.
Gini gives great advice and solid real-world examples on everything from making your website effective for generating new business to surviving a crisis (or better yet, avoiding one). I am a marketing and social media professional, but still found a ton of good advice for making both my business and that of my clients better. I also read a lot of business books, but this is one book I'll keep handy and refer to often. It's that good!
One person found this helpful
Crystal clear, concise advice for modern communications and reputation management.
Reviewed in the United States on June 17, 2014
Ms. Dietrich has something to say: you can provide excellent content, visibility, and reputation management that is both effective and ethical. Do not allow the relative slimness of her book to give the wrong impression. Ms Dietrich puts a lot of punch into an easy and effective format. Her style is clear and concise, but very friendly. She is the knowledgeable friend whispering in your ear on providing relevant and effective content. She's the able right hand showing you the "white hat" tactics to maximize your Google return while maintaining. Trying to recover or protect your online reputation? Ms. Dietrich presents pointed case studies of both pretty and ugly examples of reputation management. You can defend yourself effectively and with integrity. Are you looking for Drama? Go watch an episode of "Mad Men". Looking for a concise, modern advice to deliver effective PR with integrity? Here is the guide you've been looking for.
Reviewed in the United States on April 5, 2014
Grab a highlighter, find a comfortable chair and start reading Spin Sucks now!
Gini Dietrich's blog, Spin Sucks, is one of the top blogs for PR professionals for a reason --she totally gets how to communicate in today's rapidly changing digital world. Her latest book, Spin Sucks, is certain to be a best seller for the same reason.
Spin Sucks provides a step-by-step account of the state of business communications today. Detailed analysis of the opportunities and pitfalls of digital media, including real world examples, make this book an excellent resource. Whether you communicate on behalf of clients or a corporation, Spin Sucks is a must read. You will appreciate and immediately benefit from the "how to" information Gini shares. This book truly will help you communicate and manage reputations more effectively in today's digital age. Start reading now!
A must read for communications pros and business owners!
Reviewed in the United States on March 29, 2014
I love this book! Spin Sucks is a must read for all PR, marketing and communications professionals and, even more important, business owners. From content creation to the ins and outs of Google to brand management and crisis communications, Gini Dietrich beautifully articulates the art of listening and storytelling, and brings clarity to the too-often misunderstood profession of public relations.
I promise you will benefit from Gini's digitally charged, straight-forward insights, detailed instruction and colorful anecdotes. I sure did. I'm reading it again and am certain it won't be the last time!
If you want to be a leader in digital PR and brand communications, read Spin Sucks today.
One person found this helpful
Reviewed in the United States on April 1, 2014
If you are a Communications, Marketing, Public Relations professional "Spin Sucks" by Gini Dietrich is a must buy. Unlike most business books that are full of anecdotes and inspirations that still leaves you asking questions- "Spin Sucks" is almost a reference book on communications. There is so many tips that can be immediately applied. Gini gives us the opportunity to learn from both her mistakes and her successes. It full of relevant content but still straight to the point.
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