Problems Versus Opportunities
Digital marketing is the core of online marketing. This involves using modern digital technologies, such as mobile phones and desktop computers, to promote products or services all over the globe. A company’s primary goal is to increase brand awareness through online marketing. Online marketing gives companies the ability to reach a wide audience in a very short time. This helps businesses to earn a higher Return On Investment (ROI), or profit in a shorter time. It allows a company to acquire more customers for its products or services which results in increased business.