5.0 out of 5 stars
An Incredibly Valuable Guide for Content Creators
Reviewed in the United States on May 2, 2021
I’ve learned that following the actions of successful people who are doing the types of things I would like to do is one of the best ways to become successful.
In this book, JLD does just that in over 200 pages of plain language by telling his story in detail, and by explaining how others have also achieved their goals and dreams.
I particularly like when he tells the story of other entrepreneurs like Hal Elrod. They are like mini “Entrepreneur on Fire” podcast interviews, and really help to illustrate the ideas he is covering.
As a long time listener of John Lee Dumas’ podcast, Entrepreneur on Fire, I also value the mistakes and struggles that John and his guests often share. That theme is covered pretty extensively in the book, which adds a lot of value.
The idea of mentorship is another theme that comes up often in the book, and I feel as though JLD and his soon-to-be wife Kate have both become mentors to me over the years through email, in person/Zoom meetings and their outstanding online course and community, Podcaster’s Paradise.
The advice he offers re: masterminds is also pure gold. In fact, that section alone is worth many times the cost of this book if you implement the ideas shared by JLD and others. He continues later in the book by covering other income-producing content, including: courses, virtual summits, paid challenges, physical products and more. And the information he and Amy Porterfield share on building and managing virtual teams is just amazing.
He also details one example of a service he created for podcasters that did not work out as he had planned (and why that was actually a blessing in disguise).
The information in Chapter 7 on how to build a Content Production Plan is also outstanding. It’s rare to have a peek behind the curtain to see how someone has been able to create thousands of podcasts and probably tens of thousands of other content items since 2012.
In that chapter, JLD also discusses specifically how he was able to get the book done, and how he worked through some roadblocks. He also explains the benefits of publishing an income report since 2013. He even shares the text of an invitation letter for prospective guests, which I found to be invaluable.
The information about reviewing the actions you take is fantastic, and the part about how he and Kate were able to take vacations up to 90 days in length and still keep their business running profitably was amazing!
Another golden piece of content is the two page overview by Pat Flynn on Creating Content at the end of Chapter 8.
I also found the information on Sales Funnels in Chapter 12 to be eye-opening. As someone who is familiar with a lot of JLD’s products, I can now better understand how he has been making everything work together. And JLD’s step-by-step process for igniting podcast traffic in Chapter 14 is extremely detailed,l and very valuable for anyone who would like to book more guests and/or be a guest on more shows.
The outstanding information on financial management is another reason why I will be referring to this book for years to come.
I highly recommend The Common Path to Uncommon Success for anyone with a dream to make a positive difference in the world by sharing their stories, advice and/or knowledge.
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