Why are you doing what you do?
What makes some people or organizations more successful, innovative, influential and profitable than others? Customers and employees are more loyal to certain companies than others. Why is it that so few people are able to replicate their success repeatedly, even among the most successful?
Although they may not have much in common with Martin Luther King Jr. and Steve Jobs, the Wright Brothers are all born with why. Their natural ability to begin with why enabled them to inspire others and achieve amazing things.
Simon Sinek found that the most influential leaders in the world think, act and communicate the same way. This is the opposite of what everyone else does. Sinek calls this idea The Golden Circle. It provides a framework on which organizations can be built and movements can be led. People can also be inspired by it. It all begins with WHY.
Any organization can explain its operations; others can explain how their work is done; but few can clearly explain why. WHY isn't money or profit - these are always results. WHY does your organization exist? Why does it do what it does? WHY does one company have more customers than another? Why are some people loyal to certain leaders and not others?
WHY is a powerful tool for both big and small businesses, as well as in politics and the non-profit world. People who start with WHY don't manipulate; they inspire. They don't follow them because they have to, they follow because it is what they love.
Sinek draws from a variety of real-life stories to provide a clear picture of what it takes to inspire and lead. This book is for everyone who wishes to inspire others, or to find someone who inspires them.