Jeff Lerner | Built to Last: Successful Habits of Visionary Companies

Built to Last: Successful Habits of Visionary Companies

by Jim Collins, Jerry I Porras

I have been watching Jeff's videos for a while now and I am just amazed at his ability to learn, adapt, and create new strategies that work. He has become one of my best friends through this channel. His advice is very useful in business development and marketing strategy building. It also helps me understand what other people are doing as well as how they're approaching their goals in business growth. I highly recommend you watch all the videos he has uploaded on his Youtube Channel. TG

James C. Collins, Jerry I. Porras and a six-year-old research project at Stanford University Graduate School of Business took 18 truly outstanding and long-lasting businesses and compared them to one of their top competitors. The authors analyzed the companies from their inception to today, as well as those of mid-sized and large corporations. The authors asked the following questions: "What is it that makes truly exceptional companies stand out from comparison companies? What were the common practices these great companies used throughout their history?"

Built to Last is a comprehensive guide that provides hundreds of examples that can be used to build organizations that will thrive well into the 21st Century.