Jeff Lerner | Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

I am an online marketer who has been teaching people how to use the Jeff Lerner Marketing Method for several years. I have had great success with this method and it is a proven way to increase your income as well as improve your social media presence. The Jeff Lerner Marketing Method teaches you how to create amazing content that will get you more followers, likes, views, and shares on all of your social media accounts including Instagram and Facebook. - YG

SELLING THE INVISIBLE This is a concise and entertaining look at the unique characteristics and prospects of services. It also explains how any service, whether it's a home-based consultancy or a multinational brokerage can convert more prospects into clients and retain them. SELLING THE INVISIBLE Covers service marketing from beginning to end. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness may get you anywhere

  • Focus Groups don't work

  • The Less You Say, The More People Hear.

  • The Forest Around the Falling Trees