RAFAEL ELIASSEN - Grow Your Business FASTER With These Mindset Shifts
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Find Out How Rafael Eliassen Went From A Broke And Obese Janitor To A Crazy Succesful Entrepreneur And Coach!
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Although Rafael certainly hasn’t always had his success, he has always had one thing.
That is his passion for helping others, even as a child he would try to help his elders, and now he does it for a living as a coach to those who have a dream but don’t know how to make it happen.
Rafael could be your knight in shining armor as he already has been for thousands of others.
You do NOT want to miss this Episode "Grow Your Business FASTER With These Mindset Shifts"!
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What a great and fun interview! From a janitor to achieving massive success! What a great story, really had fun watching this one 😃
Love this interview! My takeaway was the reminder to heal childhood trauma and finally release old, negative beliefs. Thank you 😊
"Your mess becomes your message." - Jeff Lerner
Rafael seems to be a direct reflection of that quote. He's such an inspiration. He's almost like a earlier version of Jeff himself! I felt SO much positivity after this interview. Thank you Jeff and Rafael!!
Happy to be apart of ENTRE AND THIS ADVENTURE OF LIFE CHANGE. 🔥🔥🔥🔥🔥🔥
Jeff, was part of your first go around group before Entree. This was a great interview and content piece. Well done!
So many gems, although I may be biased as my son's name is Rafael :) -- Stop waiting to be ready - you won't ever 'be ready' for something you've never done. You have to do the undone to become ready. Also, my older boys play video games and I see their shining personalities come out when they're gaming with their friends.
Hi Jeff,. I wish to meet entrepeneurs in the US wanting to import and Start their journey. Towards a successful business...any help will be appreciated. This. Business has a humanitarian side to it!!
Heck yes... the milestone of making 10 K months!!! Trauma/beliefs... YES
Thanks guys great video
Growth Hacking: Silicon Valley's Best Kept Secret Paperback – January 1, 2017
by Raymond Fong (Author), Chad Riddersen (Author)
4.5 out of 5 stars
The book Growth Hacking Silicon Valley's Best Kept Secret, growth experts Raymond Fong and Chad Riddersen dissect the method that Silicon Valley's rapidly expanding tech elite: growth hacking. Raymond and Chad's model is called the ASP(tm) is an easy-to-understand growth marketing model that allows businesses to implement growth hacking. This framework ASP(tm) was developed as a result of their involvement in the tech industry and is employed to generate high-leverage sustainable growth for businesses in many different industries. This includes many companies that were featured on ABC's television Show Shark Tank.If you're seeking innovative efficient, cost-effective strategies to expand and promote your company and grow your business, then ASP(tm) can be the answer."A essential read for every business owner who is determined to grow their business. "Hanna & Mark, Owners of Lollaland (Shark Tank Season 3 Hanna & Mark, Owners of Lollaland (Shark Tank Season 3). 3)"A simple structure for growth that is top-of-the-line and a wealth of innovative growth hacks. "David Krippendorf, President of kSafe. David Krippendorf, President of kSafe (Shark Tank Season 6)"Delivers on his promise to reveal the 'best kept secrets' and ways to apply them easily to your small-scale company. " Michele Kapustka, owner of SENDaALL.com (Shark Tank Season 1)"Growth Hacking teaches you the strategies for marketing and the theory behind it. that can make your business more profitable. "- Ira
A brief guide to the philosophy, mind-set and practice of growth hacking, applicable to all businesses
Reviewed in the United States on January 20, 2017
SUMMARY: This book walks you through how to grow a business fast despite constrained resources. It teaches you how to identify opportunities for boosting the profitability of your sales cycle, then executing on each with high efficiency, proving them, and then adding more. It's an easy read featuring a lot of condensed value, with many great examples, implementation checklists and analysis frameworks.
Chad and Raymond have done a great job of codifying many of the growth tactics used by start-ups that have achieved breakout success - albeit at a fairly high level. They've distilled this into an organising framework applicable to all businesses, not just start-ups or digitally-centric businesses commonly known for growth hacking.
The book starts with a succinct guide to the mind-set growth hackers bring to what they do, and why breakout growth starts with thinking (and living) differently and acting with more clarity.
They then step us through the ASP Framework - their way of deconstructing and analysing the parts of a sales and value delivery cycle – being mindful of the psychology of your customer and their total experience.
With ASP, they provide a means to clarify and see each sales cycle part in perspective to detect where high leverage opportunities to create growth exist. In the guise of the lean start up, they advocate a resource-efficient, data-driven approach to testing promising ideas/pathways for growing/enhancing key strata’s of the sales cycle or optimising customer experiences. By layering successive improvements, they drive the creation of “dominos of leverage”. Collectively, the ASP approach is designed to minimise cost of acquisition, maximise lifetime value and increase the volume of preferential customers who act on good experiences.
Throughout, there are many useful principles, examples, checklists and tests, including obvious and far-from-obvious tactics and how they can be combined.
While this book is an easy enough read to make sense to a total beginner, IMO, it is really more suited to someone who already has a decent understanding of business and modern marketing. For the latter, it can be thought of as a “compass” to analyse a company to get oriented for growth, despite constrained resources.
Disclosure: I'm a recent acquaintance of Chad (one of the authors) via a learning community we are both in. I’m also a Growth Hacker & Strategy Consultant who has worked in this area for over 20 years.
9 people found this helpful
Not your average business starter book
Reviewed in the United States on June 17, 2017
This book gives a very good grounding and clear overview of what’s needed to both secure and hasten your business’s growth.
Its main areas can chiefly, if not all, be found in other books. So what’s different?
Firstly, appropriate attention given to each part rather than a mere fleeting mention; for example “by the way, you should automate your sales process so that you can earn money in your pyjamas” but rather a fairly robust initial grounding in the things you’ll be glad you knew before trying to accomplish this.
Appropriate attention also means not getting too verbose by simply churning out fluff to pad the chapters; anecdotes here take the form of short and to-the-point examples, not lengthy tall-tale case studies whose finer details are not remotely relevant, as found so often in books about business aimed at relative newcomers to the trade.
Secondly, motivational spiel is kept to a minimum. The authors assume quite rightly that if you bought this book, you’re quite probably already motivated (and if you’re not, then a one-shot pep talk isn’t going to do it for you in any sustainable fashion).
Thirdly, it doesn’t just focus on one aspect with a bunch of fuzzy peripherals; instead it gives honest value in each part. Normally such a book will focus almost entirely on ASP, or almost entirely on CRM, or almost entirely on advertising and marketing strategies, and so forth. Not so here. Everything has its place and its due weight.
Finally, it gives a very workable solution to the dilemma faced by many startups in today’s fast-paced ever-shifting market, which is whether to be ahead of the curve and risk failure (many books strongly advocate this, and it is a recipe for potential disaster, when not everyone has the starting means to declare bankruptcy time and time again and carry on as though nothing happened), or else to follow in the footsteps of tried-and-true systems that have stood the test of time (many books strongly advocate this, and it often results in very lacklustre returns, since such methods generally involve a lot of graft for tiny marginal success), whereas this book describes the practice of the “fast follow”, ie, look at what is working for companies *right now*, and enjoying the imperfect but reliable position of being slightly behind the best-performing businesses.
Not a bad place to be, if one considers the matter from a realistic perspective!
6 people found this helpful
Powerful for a Range of Situations
Reviewed in the United States on March 4, 2017
The marketing for this book is a little over-the-top, but despite that, the book itself does actually offer some valuable information that could help businessmen and businesswomen. The emphasis is strongly on marketing and taking advantage of the resources that you do have to find success, even when your tools are limited. The idea is certainly appealing and some of the topics relate simply to changing your own focus and point of view. I do love the way the authors present their information and there are certainly some aspects that apply to my own situation.
The book is definitely targeted for people with their own business, particularly those who are at the stage of wanting to grow it further. That being said, some of the information is relevant to non-business owners as well and could be useful for people who want to grow personally and develop new mindsets. If nothing else, the book is worth picking up simply because it is well presented and easy to follow. That aspect alone makes it better than many of the other similar books on the market.
One person found this helpful
Chock full of quality information no matter how you're trying to grow your small business
Reviewed in the United States on December 2, 2017
For starters, this book asks the perfect question for any small business trying to compete head to head with the big dogs. That is, how can they not only go tit for tat with, but actually BEAT the massive, billion dollar brands that they’re sharing the market with. More importantly, though, they provide the perfect answers.
I was interested in the book to try and learn how to grow from the digital perspective: online growth is an inevitable truth nowadays in a world where tech marketing runs the show -- if you’re digital presence isn’t viable and in a perpetually active state, you’re simply not gonna stand a chance - it’s unfortunate, but that’s the truth.
That being said, this book is honestly chock-full of quality information that’ll at least point you in the right direction for everything from taking care of yourself on a personal level and getting into the right frame of mind (i.e. thinking like the consumer), to establishing automated sales processes that are fundamental to the current world of digital business that we live in.
Also, one of my favorite parts is the organization of the book: it reads incredibly fluidly and is broken up enough with quotes to keep you engaged. Stuff like: “comfort is a death sentence to progress, and progress is what you seek.” Overall, a great and informative read no matter what you’re looking for in terms of growing your business.
Reviewed in the United States on December 8, 2017
Growth consultants Raymond Fong and Chad Riddersen have made a generous contribution to the business world through their book 'Growth Hacking : Silicon Valley's Best Kept Secret'. Through their combined experience as professionals and thereafter as growth consultants for Deviate Labs, together they helped a number of companies to surpass the level of growth expected in a short period of time and developed their trademark framework, Automated Sales Process (ASP) as the foundation for duplicating exponential, Silicon Valley-style growth.
The book contains significant 'hacking' techniques for businesses wanting to make big profits in a reasonably short period, without making an excessive spend by way of money and time. They outline simple marketing tactics employed by Silicon Valley giants including PayPal and Hotmail and emphasize on the importance of smart marketing rather than establishing a correlation between excessive efforts or spending excessive money on Google or Facebook ads.
The book is a must read and not simply a one-time read. Highly recommended for anyone curious to know more about these 'Growth hacks'.
‘Hacking’ your business to produce phenomenal growth
Reviewed in the United States on January 29, 2019
Just possibly, anyone looking to do business without much sweat might look into Growth Hacking by Raymond Fong and Chad Riddersen. Could you have a book draw you in? What about the dream of working at a business where you do not really have to exchange the hours each day to earn more money? Fond and Riddersen promises to teach you how to achieve these.
In one sentence, the authors explains the possibilities of achieving phenomenal growth through reallocating of available resources, time and money. Reading Growth Hacking could be the difference between starting a company worth hundreds of millions later on, or owning a company slugging along each day, with no appreciable value.
As an individual tilted toward explosive marketing, Growth Hacking should be recommended as a read, over and over again, until the ideas stick, and the reader unconsciously applies the ideas within.
Reviewed in the United States on January 12, 2019
A growth hacker is “the figure-it-out-as-we-go adventurer of Indiana Jones mixed with the problem-solving ingenuity of MacGyver.” Well, I don’t know if I’m as cool as that, but I am always interested in learning how to grow my small business ventures the most efficient way possible.
That’s why I picked up and enjoyed this volume. Fong and Riddersen use examples from large, successful companies to illustrate how the top dogs went from small startups to industry giants. These are all companies that you’ll recognize. And you’ll probably remember some of what the authors are talking about. Then, when they point out how simple what these companies did was, you’ll ask yourself, “Why aren’t I doing that?”
I know I’m going to try implementing some of these ideas on a small scale.
Growth Hacking is an easy-to-ready, easy-to-understand book. I recommend it for any business professional or student.
Grab this and hold on to your hat, you will be blown away with tons of ideas!
Reviewed in the United States on December 3, 2017
If you own a business, then this book is a must-read. I myself do not personally own a business, but the book title intrigued me enough to pick it out of the crowd. It mentions Shark Tank, and that is one of my favorite T.V. shows. I am sure that with the tips offered by Fong and Ridderson, any company can achieve more success than they currently have achieved. Some tips can be applied even in one's personal and professional life. Any resource you have, or skill, can be used to maximize success. You need to think outside of the box and see the way to grow from a different perspective. One way to grow could be to consider having an online presence. Or consider if your current online presence is actually helping or a drain on your financial resources. If you have had to hire someone to run it and that is a full time job, then you need to consider if it is an actual need. If you have a need for an online presence, you can always consider the different types of sites that will actually be rewarding by bringing in new clients, customers or potential sales. If you have an employee running a facebook, twitter and other social media sites as well as your companies actual website, and you have not seen many sales or new customers in a few months, then it may be time to step outside the box and consider what is, or is not, working. You could have that employee focus more on the actual website and drive sales by reaching out to those who have visited the page in the past and reach out for follow ups with them and have that employee be more productive focusing on what works versus having 10 balls in the air and have productivity down. This is just an example, of course, but because I read the book, it enabled me to come up with these types of ideas. Wonderfully written, easy to understand and years of wisdom are jam packed into this amazing book and I am glad I found it!
One person found this helpful
How to make your business stand out in the startup cornucopia - straight from the “Shark Tank”.
Reviewed in the United States on May 23, 2017
It has never been easier to start up a business. Virtualization brought costs almost down to zero and technical advancement made the set up as fast as a jiffy. However, that doesn’t mean that all of those startups reach stellar success and unprecedented growth in no time. Some fail miserably. Among the many, Silicon Valley has been the most fertile nest for laying dinosaur business eggs. And authors Raymond Fong and Chad Riddersen promise to tell us the secret of that growth.
If you don’t want to lay a chicken eggs business, you must be ready to use the smart strategy of “growth hacking”. By the end of this book, I for sure concurred that it takes a hacker to understand, apply and turn growth hacking into success.
Growth hacking is the next-level marketing. And if it sounds complicated, let me assure you - it is! It is not a simple solution to a problem or a set of skills on how to handle business progress. It is a full repertoire of clever marketing tricks and knowledge accumulated from practical work.
Regardless of how complex it may sound, it is something you definitely need if you don’t want your business to stay behind.
Riddersen and Fong summarize the valuable “growth hacktics” at the end of each chapter to help you get a better overall feel of the ASP (Automated Sales Process) approach to growth hacking and its six sub-components. You must invest in the customer lifetime value and your most valuable resources are time and money. You must keep the wheel spinning and put yourself out there in a clever and measured way.
The most highlighted quote in this book is: “Comfort is a death sentence to progress, and progress is what you seek.” If you seek progress, read this. It will help you avoid many setbacks. I would love to have Ray and Chad on my marketing team if I run my own startup!
Very helpful book especially for business beginners
Reviewed in the United States on May 24, 2017
I couldn’t be more impressed with this guide. I know that a lot of entrepreneurs are struggling when it comes to growing their business, especially the small-time ones. So if I ever meet someone who is on a mission to make his or her business a success, the first thing that I would do is to recommend this book because it such a great help.
The book does not just give you simple and basic strategies that we’ve all heard of before but it simply teaches ways that are smart, sharp, and shrewd. I could say that the authors did a very good job because all the contents are well-researched. I also loved how the authors delivered the passages, particularly providing real life experiences as examples. These examples make the tips believable and achievable at the same time. I am not a business person but if I ever want to delve into marketing in the future, I would surely re-read this guide and apply everything that it teaches.
New Perspective On Old Tactics.
Reviewed in the United States on December 12, 2017
This is a great book for business owners! What I really loved, though, was that it isn't necessarily just for business owners. It is certainly directed towards people that do have their own business but it talks a lot about some really great principles that can easily be applied in all sorts of ways in different aspects of our lives. There are plenty of books on the market with similar purposes as this one, but this one particularly seemed special and unique. The coolest thing about the book is that even though it uses common business tactics, it does so in a brand-new way. A lot of the book is about changing your mindset and looking at things from a different perspective. I've always felt like mindset plays a huge part in just about everything, so I loved seeing it applied in this new way as well. The book shares plenty of wonderful strategies, especially in regard to marketing which is, of course, one of the most important aspects of growing your business. It is easy to read and well-worth your time and money.
Innovative presentation with a caveat.
Reviewed in the United States on May 14, 2017
Growth Hacking ISBN: 9781619615328, an e-book by Raymond Fong and Chad Ridderson.
The authors are two highly successful marketing/consulting specialists (“Growth Hackers”) who have aided numerous companies to expand to the multimillion dollar level. They now have put together their expertise to provide an “Automated Sales Processing (ASPTM)” program that provides “a clear framework for you to organize and prioritize the growth tactics used by others such as Dropbox, PayPal, Hotmail and others” to grow your business if not to these exalted heights, to at least its maximum potential. It is not “classroom material”. Instead, it is the simple implementation of time honored marketing strategies but from the point of changing one’s mindset about them. The result will allow one to be creative in engineering new ways of achieving the same results as these traditional channels but in a manner that will reduce the “high expense and slow timeline of results.” The authors also state that large amounts of technological knowledge are not required and actually may, in some ways be detrimental because “without its constraints you can think outside the box’. Within the body of their proposal they first explain in an ‘overall’ manner how to establish the automated process. Then follows explanative chapters on its elements and how to employ them – Attraction, First Impression, Engage & Educate, Follow-up, Sales and technology, and Referrals & Retention. Each chapter has a highlighted summary of important ‘takeaway’ notes and there is a finalizing Conclusion chapter.
Discussion: The authors provide a host of pertinent ideas for start-up and/or expansion in a manner that can be helpful to anyone who is desirous of advancing his/her business. Caution and a possible need for consultation is suggested for the individual just initiating the “think outside the box” mantra.
Innovative, Intuitive, Universal - An Excellent Book
Reviewed in the United States on December 11, 2017
Whoa! What an amazingly simple, strategic, and comprehensive book on a topic that was largely ambiguous, lesser-known, and considered only a concept used by the bigwigs. Growth experts Raymond Fong and Chad Ridderson have brilliantly summed up something that raised curiosity by the sheer mention of its name, and wrapped it up in this brilliant little book.
If you own a business or are planning to run one, then I would seriously recommend reading this book. Being a freelance writer myself, it has been my aspiration to have my own business. And hence, I am just about getting my website ready. This book solved my entire dilemma about making my company grow bigger and get better clients.
Growth Hacking was apparently Silicone Valley's best kept secrets at one point of time. However, globalization and the trend of start-ups disrupted the entire scenario and suddenly, it became a staple of anyone's marketing tactics. The authors give us exclusive access to their innovative tool called ASP. You gotta read the book to know! Each chapter highlights one element of growth hacking in detail, and then gives some key practical takeaways at the end.
No matter what kind of business you own, this book will be extremely useful, helpful, and should be included in your marketing techniques.
great tool for business owners
Reviewed in the United States on January 11, 2019
This book is really exciting and is a valuable resource for small business owners. We’re diving into the secrets of Silicon Valley, and learning the tools to grow a business exponentially.
The secret is growth hacking, a mindset, not a technique. Timing is key, along with well-executed plans to get your business to the next level.
The mission: to deconstruct growth hacking and spread the knowledge to help all business owners with open ears. Finding the right tools that trigger the right audience, including the press, can seriously help with business growth. I can’t say enough good things about this book.
One person found this helpful
Reviewed in the United States on June 2, 2017
This is such good information. Fong and Riddersen present us with clear cut strategies (no hyperbole or unnecessary drivel) for growing a business from the ground up, even with limited resources. Let's face it, we're living in an age when money talks. But not everyone has an unending surplus to start/fund an expensive business campaign. That's where Growth Hacking is invaluable. This book teaches you how to use the resources you already have in creative and new ways to expand and grow your business. Capitalize on your assets, if you will. Growth Hacking made me realize that my sharp mind was my most valuable tool, far more valuable than my limited resources, and taught me new ways to think outside the box. I recommend this book to anyone that is looking for ways to boost their business.
Reviewed in the United States on January 20, 2019
In this tell-it-all book, Raymond Fong and Chad Riddersen exposes the secret weapons of Silicon Valley.
If you are a founder, a CEO, or even a manager, you have got to dig up the priceless knowledge in this short, but practical guide to making it in entrepreneurship.
All you need to do is to establish an Automated Sales Process (ASPTM) that will give you an upper hand in your niche and keep your cashflow unhindered.
According to the authors, to successfully set up this landmark ASP system, you will need to attract your prospective client/customer, provide a great first impression, engage and educate them, do follow-ups, improve your sales technology, and put in place top-notch referrals and customer retention procedure.
What a great read!
A fantastic strategic framework and tactical overview
Reviewed in the United States on October 1, 2017
I have certainly read, watched, listened to and experimented with my fair share of "growth hacks". I didn't find any concepts in this book that I hadn't heard of before, but what I *did* find which is even more important in this fast paced world of infinite information was a well structured plan to prioritise which tactics I should put into action right now. The ASP tool presented in this book is an excellent strategic framework that will help you distill a seemingly endless sea of tactical choices into a plan that you can take action on day-by-day to grow your business. Even if you've "heard it all before", you'll still want to grab this book because I'm willing to bet that you're not putting all that knowledge into practice as well as you could be. By the same token, if you're new to the world of growth hacking, there is sufficient tactical detail presented, so this book can also be used as a beginners guide, and at the very least will give you the right terminology you can use to find supporting resources online to put each of the individual tactics into action.
One person found this helpful
Growth Hacking- Exceptional Book on Business Growth
Reviewed in the United States on February 26, 2017
Growth Hacking is one exceptional book that teaches you in an expert manner on how to grow your business in the fastest manner. The book is well researched, interesting to read and packed with ideas. Some ideas were old, but, the book refreshed my memories. One of the first ideas that I cam across was using funny ad films to promote your product. These ad films while promoting the product were so amusing that people had to share them with their friends and acquaintances, thereby increasing its viewership and promoting the product in a big way. You need to read the entire book to get such interesting and new ideas. Highly recommended for business owners planning to establish and grow their businesses. In fact, people working from home and selling home based products or services could also use these ideas to see a growth in their customer base.
Absorbing - a good read from start to finish
Reviewed in the United States on May 19, 2017
What is that men desire after they obtained power? Even more power and money can be considered as power for many, there are places that run only for money and duplicate it, so why not everyone has a fair share of money to be happy? Well, the simple answer is that they had not yet read this book.
Starting a business is not hard, make a profit of it is the challenge, luck is an excuse some losers use for their goals, and nowadays you can build your own luck and rely on it, and this book teach you how. To know what to do and how to do it, you have to take into account significant matters from the very basic to hidden details, the authors even uses real life examples of powerful companies and men reaching their dreams, and successfully deliver everything they promise, it’s a matter of commitment, and you have to be fit in every possible way, the reward is everything.
If you are bootstrapping, this is the one
Reviewed in the United States on August 26, 2019
Looking to bootstrap my startup and I have $0, 0 time. This book is the groundwork for a ton of stuff I'm going to be doing. Read it in 24 hours, had a marketing plan at the end of it. Add it to your collection. That fact that it's "red" is good so you can find it when you need it.
One person found this helpful