Jeff Lerner | The Dip: A Little Book That Teaches You When to Quit
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
As a small business owner, I was looking for a way to make money online. When I found Jeff's youtube channel, he had already made it into the top 100 most subscribed channels on Youtube and that inspired me to check out his videos. His videos are very informative and helpful in many different ways but mostly just inspiring and motivating me to keep going with my business goals.
A New York Times and USA Today bestsellers.
Popular business blogger and best-selling author Seth Godin demonstrates that winners are not the best quitters in this classic bestseller. Godin shows that winners quit quickly, quit often and quit guilt-free until they beat the right Dip.
Each new job, hobby, company, or project starts out easy...then it gets very difficult and not as much fun. It's possible that you are in a Dip--a temporary setback which will improve if your persistence is constant. It could be a Cul-de-Sac, which is a dead end. The ability to distinguish between the two is what really makes superstars stand out.
The Dip is what winners seek after. They know that the greater the obstacle, the better the reward for overcoming it. To be the best at the Dip, you will earn glory, profits, and long-term safety.
This fun book can help you determine if your Dip is worth your effort and time. It's a mistake to say that winners quit and losers win.