The 22 Immutable Laws of Branding | Jeff Lerner

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

by Al Ries, Laura Ries


I recently used Jeff Lerner's Marketing Method to increase my social media traffic by 200%. The program allowed me to easily create a new page on Twitter and Instagram with just one click. I was able to get backlinks from the recommended sites that would help boost my website's social media popularity. - RH

This marketing classic has been updated to include new commentary and illustrations as well as a bonus book. The 11 Immutable Laws of Internet Branding

The 22 Immutable Laws for Branding is smart and easy to read. It combines anecdotes from some of the most prestigious brands around the globe, such as Rolex, Volvo and Heineken with the marketing expertise of Al and Laura Ries. This book combines The 22 Immutable Laws of Branding with The 11 Immutable Laws of Internet Branding. It explains that branding is the only way to make your product or service stand out in today’s market.

The 22 Immutable Rules of Branding tackles one the most difficult marketing issues today: branding on-line. The Rieses reveal the surprising and sometimes counterintuitive strategies that large and small companies have used to create internet brands. The 22 Immutable Rules of Branding are the definitive guide to building a brand that is category-dominating and world-class.