"Crisis hits you when you least expect it. Bill's years of experience and calming disposition truly helped us through a crisis, and his thought process on reputation management is second to none. I would highly recommend Critical Moments to CEOs."
--John Keating, President of Business Operations and Supply Chain Protein Enterprise, Cargill
"In a crisis you want a battle-tested veteran. And you want someone like Bill Coletti who can not only put out the immediate fire, but help ensure there is no long-term damage to a firm or individual's reputation. Coletti learned it all the hard way, in the trenches. You can learn it all the easy way by picking up Critical Moments. "
Mark McKinnon, the co-host and creator on The Circus on Showtime The Circus , and former media advisor to George W. Bush and John McCain
"For any organization today, reputation has never been more critical or less stable. Bill Coletti offers deep experience and plain-spoken wisdom that will help you understand the stakes, navigate the challenges, and make smart decisions while everyone is watching."
--John McGrath, Senior Vice President of Communications & Marketing, The College Board
"I've had the opportunity to work side by side with Bill during high-stakes crisie of all stripes. I can say unequivocally, if you're in a fox hole, you will want Bill by your side."
--Dan Bartlett, Executive Vice President of Corporate Affairs, Walmart
"Bill has a thorough understanding of the dynamics that are a part of the new "reputation economy" and his insight and experience are invaluable to any executive navigating it."
--Brad Shaw the former Chief Communications Officer at Home Depot. Home Depot
A brand is owned by a company and the public owns its image. The opinions of customers, communities, and critics can enhance or hurt your company's image with the general public. Although not every crisis can be avoided, your business's image can be controlled through a strategic, empowering system designed to maintain your image prior to any disasters.
In Critical moments , corporate communication professional Bill Coletti reveals how you can improve your reputation by meeting the requirements as well as the expectations of your customers. He walks you through his Four A's: Awareness and Assessment, Authority and Action. This will assist you in build your company's understanding of the current situation as well as a analysis agenda, operational risks and an action plan to improve and enhance your brand's reputation.