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Meet Martin Flaherty. He plans to build a travel agency, code websites and travel the world with his wife. And the wonderful teachings in the ENTRE Blueprint are going to help him create these income streams. He’s ready, now more than ever, to free up his life and live the way he desires!
Welcome to another episode of Millionaire Secrets!
What is standing in your way to committing 100% to your goals?
Do you have anxieties about chasing the life you crave?
In today’s episode, I talk to Krissy Chin, who shares her experience becoming the savvy entrepreneurial success she is today!
You may find it hard to believe, but not long ago, Krissy was a full-time nurse, working 12-hour shifts, with a mountain of student debt, wondering if she could ever reach the life she dreamed of.
Needless to say—She could!
Krissy harnessed the power of FOMO (Fear Of Missing Out) and used her entrepreneurial spirit to break free of the mundanity she was so used to!
Now, her world could not be more different to the one spent in hospital wings, living in a loft apartment in Chicago.
She now runs a thriving seven-figure business, teaching others to be as business savvy as she is, and hosts the podcast Badass is the New Black. She lives by the motto ‘Work Less, Enjoy More.’
Her story could be yours too.
Today’s episode is not to be missed, as Krissy talks about the biggest challenges she faced on her journey from nurse to serial entrepreneur.
Tune in to hear Krissy share her tips for every step of your entrepreneurial journey and learn:
How to figure out your craft, and start your Domino Effect to success
How to train your brain to redefine failure and deal with setbacks
The key steps to confront anxiety about sales and remove the stigma from selling
Krissy built a million-dollar business from scratch. So can you.
Don’t miss out on this incredible story—it could be the inspiration you’ve been looking for.
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Martin Flaherty Review
Martin Flaherty Review
Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Kindle Edition
Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Kindle Edition
by Eisha Armstrong (Author) Format: Kindle Edition
4.4 out of 5 stars
A growing number of traditional professional services companies are shifting to "productization" as a strategy to increase their growth, boost valuations, and fight against new digital-first competitors. But, many are doomed to fail and will cost lots of money as a result. Productize begins by describing what are the "Seven Deadly Productization Mistakes" that are made when trying to implement the right strategy for a product, and gives a plan for how to avoid each one of these blunders. The book is intended to be a useful guide for any manager of a professional service business who wishes to effectively grow their business.
For companies that offer high-end, customized services, products and their commercialization are typically not part of their core capabilities practices, procedures, and mindsets. In general, companies need to consider a new way of thinking about how they function and the way they generate value for their clients. This transformation is not quickly.
Productize features real-world stories and case studies that highlight professionals who have managed their organizations to design more sustainable products and services. It also comes with over two dozen templates and tools to help you implement strategies so that you don't need to start with a blank slate.
This book will help you discover:
* How can you change your culture towards the mindset of a product
* The skills you require to be successful , and whether you should purchase them or build them within your organization
* How much should I put into exploring and creating more scalable products and solutions
* How can you be sure there's a market for your idea of a product?
* How do you make sure that investments are arranged in the development of new products
* How to source data and collaborate with data scientists, developers and other developers.
* How to test inexpensively your ideas prior to investing in the development process
How do you get the attention and hearts of your sales team members to make sure your new products are successful commercially
Extra Bonus Features: The key points summaries at the conclusion of each chapter to help you stay the information you've learned
* Actual Life Case Studies featuring expert services leaders who have led their companies to develop more product and services that can be scaled.
Productize is built on the nearly 25 years of experience Eisha Armstrong has gained from successfully developing, launching and expanding products and services. Eisha is aware of the best practices and what doesn't , and she is adamant about helping companies learn from each other and not reinvent the wheel.
The next evolution in service business models
Reviewed in the United States on May 5, 2021
In Productize, Eisha Armstrong, and the team at Vecteris, uncover the critical steps for successfully transforming pure business services into scalable and sustainable growth through products. Their book identifies first the mistakes we make and then suggests solutions for overcoming those barriers. In a quite practical step by step manner, Armstrong illustrates the productize pathway and then showcases how best to resolve the people challenges, ring fence for innovation, and focus on solving the right, most valuable business problems. Armstrong's emphasis on co-operation with customers places her approach solidly within current trends toward customer experience and her argument to not fear cannibalization is a shot across the bow of every established professional services firm whose traditional lines of business impede innovation. This a book for any leader who wants to get off the hamster wheel of solutions business models and move toward truly scalable and sustainable business outcomes.
3 people found this helpful
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Excellent guide to turning service-based organizations into product developers
Reviewed in the United States on May 30, 2021
As a consultant I’m regularly trading hours for dollars. I build bespoke technically complex solutions often to fit very specific organizational needs. However, there are common patterns, processes, and technical tasks that could easily be productized and sold as an overall solution. This book includes the framework and recommendations for taking the approach.
4 people found this helpful
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Excellent guide for transforming business services into scalable products to fuel profitable growth
Reviewed in the United States on May 9, 2021
If you lead a professional services business you seek to grow and scale, then Eisha Armstrong’s Productize is a must read. In her compact, wisdom-filled book, Eisha provides a clear road map for successfully productizing services to open-up profitable new revenue opportunities.
Importantly, she takes a human-centered approach to the overall innovation process from addressing the mindsets of business leaders embarking on transformation to emphasizing the importance of deep customer understanding of urgent, expensive problems as well as partnering with customers for co-creation.
Based on decades of product innovation expertise, Eisha provides a wonderful combination of visual process frameworks to guide your journey, “deadly mistakes” to watch out for, and engaging real-life stories.
One person found this helpful
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Think Big, Start Small... and be Fearless!
Reviewed in the United States on May 11, 2021
Words to live by! Productize is the "how to" manual for turning big ideas into successful realities. Sounds simple, but anyone who has tried knows the challenges. Eisha offers relatable examples and effective solutions for tackling common mistakes that happen as you develop and implement your productization strategy. Useful and inspiring read!
One person found this helpful
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Follow the Urgent and Expensive Problems
Reviewed in the United States on May 10, 2021
If you own or work for a professional services firm, you should read this book. If you don't think you own or work for such a firm but you actually do - for example, you're in financial services or personal lines insurance - you should read this book. It's an excellent instruction manual in how to identify aspects of your business that can be turned into products that enhance the value of services. The book keeps the focus on innovation. Commoditization and erosion of value are the risks. Innovation via technology-enabled products is the solution.
The author is good at posing fundamental business issues clearly. Among her best points is the distinction about urgent and expensive problems. A customer may voice the same problem over and over. However, the common problem is not necessarily the customer's urgent and expensive problem.
The book is laid out well. First come the mistakes you, as the professional services firm worker, are apt to make. Then come the solutions. The two lists correlate, so the book is easy to follow. The solutions chapters contain any number of good observations. There are also good tools to implement the points, available from the book's Web site.
One of this book's best aspects is that it doesn't waste time. This isn't a meandering, shallow story on the order of "Who Moved My Cheese?" It's packed with important points, and it moves briskly.
Buy it, read it, and improve the value of your business.
4 people found this helpful
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Practical Approach for B2B Companies Looking to Transition from Services to Products
Reviewed in the United States on May 10, 2021
It is rare that I review a business book that has so much applicability to the conversations I have been having professionally for the last two decades!
Eisha Tierney Armstrong begins with a methodical discussion of how companies in the professional services space tackle the challenge of transitioning from professional services to scalable products and the mistakes that prevent them from succeeding. Next, she offers a logical, practical, and not overly complicated framework for avoiding those mistakes with The Productize Pathway.
I thought the breakdown of the components of the Pathway -- together with a series of tools and templates that support each activity -- were easy to follow and made sense. Moreover, the straightforward description enables one to select those ideas or tactics that will be most useful, depending on your individual circumstances. Finally, the Action Steps provide discussion questions that can help a team select one (or several) focus areas for conversation and debate.
Productize is well written and actionable. I look forward to sharing this book with my team!
One person found this helpful
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Strategy for growth in your service business
Reviewed in the United States on May 13, 2021
It is rare to find someone like Eisha who has such extensive experience productizing professional services and teaching other business leaders how to do it themselves. This is not your typical business book where you skim it and wonder why you bought it. Productize is a book you can use with your leadership team to study, discuss and use its tools to bring your growth ideas to life
2 people found this helpful
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A must-read for anyone moving to customized services to scalable products
Reviewed in the United States on May 8, 2021
As someone who is leading a product organization to develop more digital-first assets, this book is an invaluable tool not only to help manage the Product team but to help align leadership and build a strong vision and plan. Eisha lays out a very well-thought out process to help organizations make the shift, what to avoid, and the actions each organization should take to start the journey. As I was reading, I found immediate use for meetings I have in the next few weeks and will be taking Eisha's recommendations into those meetings.
One person found this helpful
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Productize will help your business succeed
Reviewed in the United States on May 13, 2021
This is a practical playbook MUST READ for any leader of a professional services business who wants to successfully accelerate growth. Productize outlines the capabilities B2B's need to be successful through every phase of your product or service. Through a clear strategy, actionable steps and real-life case studies, you will able to assess where you are in your product pathway and avoid unnecessary pitfalls. I've worked with Eisha over the past 5 years, and she has saved me considerable time and money by ensuring I did not launch products without a viable marketplace.
One person found this helpful
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A must-read for any B2B product manager
Reviewed in the United States on May 12, 2021
Eisha Tierney Armstrong’s Productize is a must read for any product management professional looking to stay relevant and build scalable and sustainable growth in professional services. Eisha combines her strategic advice around how to lead transformational innovation with tactical “how to” tools (checklists, templates; process maps, etc.) that product management teams can easily adopt in developing their own roadmap. With her decades of product management experience, Eisha shares her learnings, tips, “do’s and dont’s” in a succinct, engaging style.
One person found this helpful
A practical book you will want your colleagues to read
Reviewed in the United States on May 10, 2021
This book is a must-read for any professional services leader looking to scale by creating tech-enabled product offerings. Productize starts with a brief introduction to how and why services can and should be productized and then moves quickly into what challenges to expect and how to overcome them. It's full of useful "how-tos" that are based on the author's real-world experience advising companies. The word that comes to mind most about this book is "generous." It's not a thinly disguised marketing tool. Instead it includes examples of, and links to, numerous tools that can be put to use immediately. I read it through in a few hours and know that I'll be coming back to specific sections and tools time and again.
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Extremely useful for those creating tech-enabled services
Reviewed in the United States on May 6, 2021
I love that this book is geared towards tech-enabled professional services! There are a lot of great resources out there on B2C products, SAAS products and Agile so it's great to now have a book that is specific to professional services. The examples are all very relevant & the learnings are very actionable!
2 people found this helpful
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Wonderful blue print for launching products!
Reviewed in the United States on May 10, 2021
A must read for anyone looking to scale their organization. This is the tactical blue print to launch products alongside your service offerings. This is not a book your will read once and put it on the shelf. The is one that organizations should add to their toolbox and check with often.
My organization is in the early stages of startup, I will follow this framework for product development and not wait until “the right” time to work on it. Implementing these steps from the beginning will be a huge differentiator.
Thank you Eisha!
One person found this helpful
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Simple Framework for Moving from Customized Services to Scalable Products
Reviewed in the United States on May 10, 2021
Productize provides a clear framework for thinking about developing scalable products born out of highly customized professional services. As a company that has recently launched a SaaS product with aggressive growth goals, I found the 7 productization mistakes and in-depth look at practical solutions was extremely insightful. I've definitely taken a few of the Action Steps offered at the end of every chapter and incorporated them into my own product planning roadmap.
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Reviewed in the United States on May 4, 2021
Eisha boiled down more than 25 years of product innovation expertise into less than 200 pages. It was no small feat! But, somehow she’s done it.
She’s learned precisely what it takes to be successful when making the leap into productization of professional services. Now you can too. Highly recommend this book for anyone looking to scale their business!
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Don't start or scale a business without reading this book!
Reviewed in the United States on May 10, 2021
An impressive step by step approach to turning your service business into a highly successful, scalable entity. I even found the process helpful for smaller enterprises and not for profit businesses! A must read for founders!
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Principles- and experience-based guide for leaders in
Reviewed in the United States on May 10, 2021
Productize cuts through the jargon to provide a practical guide for leaders based on first principles and deep experience. As we continue to scale our software and recurring services business, Armstrong’s book will be a continuous guide. Thank you!
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Easy to read and apply learning!
Reviewed in the United States on September 1, 2021
A book that I wish was part of college coursework for business development. Its easy to read along and contains a ton of real world examples that guide you though Do's and Don'ts. Highly recommended for all that want to shift though process to be more innovative and productize.
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Gabrielle A Blocher -- General Manager of CelerPurus
Reviewed in the United States on May 10, 2021
Eisha is a star and a humble expert in a burgeoning field. You will breeze right through this book and get the tools you need to grow your business smartly and efficiently.
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Great insights and practical tools for product managers
Reviewed in the United States on May 11, 2021
Great read with helpful and practical tools for any consulting company looking to “productize” their IP and data assets and accelerate growth.
Insightful playbook for leaders at services companies who want to build scalable products!
Reviewed in the United States on May 6, 2021
As a leader in B2B information services companies where a healthy portion of the portfolio was consulting or advisory services, I endeavored to build more tech-enabled and scalable products out of our considerable content/IP. I wish I had this book 20 years ago! Eisha and the team at Vecteris have distilled key lessons into an approachable playbook with straightforward advice and helpful case studies for any product leader. I especially love the advice on ensuring you are building solutions that solve both an urgent and expensive problem and that orgs can't stop with an MVP but "need to develop a test-andlearn mindset that is applied at every stage of the product development process." If you are a leader in a services firm looking to scale your growth, read "Productize" to guide your efforts!
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Actionable insight to productization
Reviewed in the United States on February 27, 2022
Looking for actionable information in your product evolution? Look no further! The book, clear guidance and steps, as well as a toolkit you can use to think outside the box and develop a productization strategy.
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