I was looking for a new way to make money and I found Jeff's Video Training. He has a lot of experience in the field, he teaches you step by step how to start an online business from scratch without any previous experience. The video is very well structured, clear and moves at a deliberate pace so that it doesn't become boring or too easy to understand. In addition the text included with each video provides useful information about what you should focus on when starting your own business as well as some useful tips on how to increase profits further through certain strategies such as taking advantage of different opportunities that can be found in real estate investing (like flipping houses) etc..

Helping Businesses Gain a Competitive Advantage

Audible Audiobook – Unabridged

Fabian Geyrhalter (Author), Chris Brinkley (Narrator), Brandtro (Publisher)

4.4 out of 5 stars

136 ratings

Tyler J. Harvey

5.0 out of 5 stars

Easily top 3 books on Branding

Reviewed in the United States on November 15, 2018

Verified Purchase

Book is a steal at this price for the value it provides. Provides clear directions for a step by step process through branding. There are even references to additional resources to go deeper on certain topics through the authors agency website.

Absolutely love the book, read it in less than a week with a busy schedule. Using it to make changes to my own branding process.

10 people found this helpful

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Julie

5.0 out of 5 stars

Short, sweet, easy to follow, actionable content

Reviewed in the United States on June 14, 2020

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Perfect read for me as my company launches a new product offering. Great, actionable content we can apply to building this from the ground up while also refining where we need in our current company to be a stronger brand.

4 people found this helpful

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Humaira Akhter

5.0 out of 5 stars

Launching a Brand Soon?

Reviewed in the United States on February 3, 2021

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The book is a preventative method of setting your brand foundations in the right manner. If you are looking for A -Z steps on how to launch your brand so you don't waste a lot of marketing dollars. The book provides not only steps but practical examples of how the framework applies in those context. As a brand strategist, I found this book very helpful and applying even in my own business to gain more clarity on the direction of my brand!

Declan Lestat

5.0 out of 5 stars

Great introduction

Reviewed in the United States on September 4, 2019

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Detailed, accessible, actionable. If you're new to branding or need a book to recommend to someone who is, look no further. A quick read that yields plenty of homework!

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ALAN S HEADDEN

5.0 out of 5 stars

Excellent content and idea driven presentation

Reviewed in the United States on July 14, 2018

Verified Purchase

Excellent content and idea driven presentation. Provided many ways to assess whether a logo is attractive, and what may make impressions with a buyer. I learned a lot from this.

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HSL

5.0 out of 5 stars

Great read

Reviewed in the United States on December 17, 2018

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This book gets to the core of branding and does it in a succinct manner. Must read for anybody launching a brand or thinking of rebranding in any industry.

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Amazon Customer

5.0 out of 5 stars

Easy to read and understand

Reviewed in the United States on January 22, 2019

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Very helpful and easy followed advices.

Recommend to read before brand or rebrand launch.

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Iva Iovtcheva

5.0 out of 5 stars

Read this book if you are launching anything in the next couple of months!

Reviewed in the United States on February 27, 2018

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Excellent book which does not belabor the theory, and makes it easy to apply with good frameworks and tools.

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James Edwards

5.0 out of 5 stars

Clear, concise, and practical.

Reviewed in the United States on November 25, 2013

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Clear, concise, and practical. This book is everything you need to get your brand platform started, craft an identity, and build your presence both online and off-line. I'm still referencing this book on an almost daily basis as my company's new website approaches launch time and we continue to tweak our wireframe models. Branding is such a vital process that affects EVERY aspect of an organization at its most fundamental level. This is a must-read for serious entrepreneurs!

4 people found this helpful

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Amazon Customer

5.0 out of 5 stars

Excellent overview of branding for startup founders

Reviewed in the United States on August 29, 2014

Verified Purchase

This is a quick read, yet very effective. The book offers a lot of tactical advice, but explains the theory to justify the advice and provides real-life examples for why the world works how it does.

As a founder, I wish I had read this book 2.5 years ago prior to launching my business. We struggle with brand/identity and would be further ahead if we made decisions on Brand Platform upfront.

Dave Barcos

5.0 out of 5 stars

Great resource. It hits all the right notes from ...

Reviewed in the United States on November 16, 2014

Verified Purchase

Great resource. It hits all the right notes, from where to start to the overall process and who needs to be involved. Great Job!

2 people found this helpful

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Paul S

5.0 out of 5 stars

Great insight

Reviewed in the United States on September 5, 2013

Verified Purchase

Fabien has a great insight into Branding and positioning. Will be calling him for advise on our new website 33clip.com

Nice guy too.

Paul

One person found this helpful

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Nikkismom

5.0 out of 5 stars

A Branding Mentor for Your Business

Reviewed in the United States on September 11, 2020

This book (especially the workbook) asks all of the questions that would've taken me months to figure out. The more I write down these questions and work through the book, the more defined I see my product and offering becoming. It's fantastic because it really makes you do the leg work to define who your business is and what it means to you and your future customers.

One person found this helpful

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Nate Dogg

5.0 out of 5 stars

Well worth the read - learn how to add clarity to your brand

Reviewed in the United States on October 17, 2018

It is an educational and enjoyable read. I recommend this book to any startup or existing business that needs to create a strong brand strategy and draw in the right type of clientele for the business. Creating consistent, well thought out branding is crucial for any business that wants to maximize its revenue.

5/5 I bought a copy for myself and for my client.

2 people found this helpful

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Logan M. Smith

5.0 out of 5 stars

Great advice, easy to comprehend, highly actionable

Reviewed in the United States on May 19, 2020

This book is full of great, easy to comprehend, and actionable advice and tips. I read the ebook but plan to buy a second physical copy for my office ASAP just so I can easily refer back to some key sections. Highly recommend!

2 people found this helpful

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LVstruck

5.0 out of 5 stars

A must-read for new business owners and creatives

Reviewed in the United States on July 19, 2016

A must-read for new business owners or anyone who works in a creative field. While many creative jobs are focused greatly on tactics, How to Launch a Brand provides structure for understanding why we do what we do in creative fields and how those actions ladder back to company's greater goals. I wish I'd been asked to read this a decade ago in college!

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tommy8

5.0 out of 5 stars

Best Branding Book!

Reviewed in the United States on July 3, 2016

Any entrepreneur should get this book because it reminds you that branding can make or break a company. Fabian is a guru in the subject and this second edition offers some wonderful insights into branding, especially while I'm going through a re-brand and launch of my startup. This book is organized and thorough, and had I known there was a workbook version of it, I would have purchased that! Recommended!

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Randy Lewis

5.0 out of 5 stars

This book is killer on helping you find your purpose

Reviewed in the United States on December 1, 2019

This book is full of GOLD!!! It greatly helps inform and direct you into creating your own brand promise. A brand needs one strong point of difference to distinguish it from the competition. This book tells you how and MORE!!

2 people found this helpful

David K

5.0 out of 5 stars

One of my favorite branding books after Brand Gap

Reviewed in the United States on April 20, 2021

I have been a identity designer for close to 13yrs, and I have never come across a book that helps you think holistically about a brand like this book, I am almost done and I am regretting listening(audiobook) to it this fast.

One person found this helpful

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Harc

5.0 out of 5 stars

Exactly what I wanted to know about Brand Development

Reviewed in the United States on July 27, 2016

Insightful and simple to understand; this book provided me a meaningful approach and thought process to Brand Development. Highly recommended for anyone looking to start a new company or to update an existing brand. As a serial entrepreneur, I wish I had this book a decade ago!

One person found this helpful

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VIPinSF

5.0 out of 5 stars

A Branding Expert Shares His Secrets

Reviewed in the United States on April 10, 2018

As a previous client of Fabian's, I can attest to both how extraordinary his branding knowledge is and how well it is distilled into this practical and useful book. I am amazed he was able to create such an invaluable manual in such great detail. Being as busy as I am, I found the compact nature of the book and the ideas in the book particularly helpful. I have used this book on two occasions for successful branding development. I highly recommend!

One person found this helpful

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E Blooms

5.0 out of 5 stars

MUST HAVE branding bible! Fun read, lots of golden nuggets

Reviewed in the United States on May 31, 2018

MUST HAVE branding bible! Highly recommended for launching your brand. I'm a Creative Director myself for branding and design for many years, and this book gave me so much valuable info to add to what I already knew. This book really empowered me to dig deeper on branding for my own brand, and my clients. It's a great book for beginners and seasoned designers. Absolutely love it!

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benblack88

5.0 out of 5 stars

Practical & Actionable for New Businesses and Startups

Reviewed in the United States on July 14, 2016

Fantastically helpful book for anyone looking to or thinking about starting their own business. Practical thoughts with actionable advice is what anyone would want in this stage, and this has both all throughout.

One person found this helpful

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Freedom Scott

5.0 out of 5 stars

Expert step-by-step branding guidance for entrepreneurs and startups

Reviewed in the United States on June 29, 2016

This book is my go-to branding reference when starting a new venture and the first one I recommend to other entrepreneurs who are doing the same. For those of us who don’t do branding full-time, the expert guidance and clear steps contained in this book are an invaluable resource whether doing the work yourself or hiring a professional.

One person found this helpful

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Brett C.

5.0 out of 5 stars

Book by brand engineer / company launch pad provider and design educator. Get this one!

Reviewed in the United States on July 7, 2016

I met with Fabien at his office, such a nice person. This book is not only well designed but the content makes the numerous tasks involved in establishing a brand clear for anyone in the process of doing so.

2 people found this helpful

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Kaitlin, founder of Pulp Pantry

5.0 out of 5 stars

Branding advice that goes deeper than aesthetics

Reviewed in the United States on October 23, 2016

This book has helped me IMMENSELY in answering tough questions that help to shape the depth of my brand's voice. There are elements of branding covered in here that I never would have thought to explore on my own. Thanks Finien for providing such a useful guidebook - one that I continue to reference as I go along in my entrepreneurial journey.

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Amazon Customer

5.0 out of 5 stars

Fact: The book does what the title says. It will teach you to launch a successful brand

Reviewed in the United States on February 4, 2019

A great book for entrepreneurs and creatives. It's very practical. I also recommend his other book Bigger Than This.

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Kindle Customer

5.0 out of 5 stars

An awesome book on branding

Reviewed in the United States on April 17, 2017

An awesome book on branding, a must read for entrepreneurs. The book is especially useful for startups and small businesses which are trying to create and capitalize on their unique brand. I recommend doing the “To Do” tasks as you read long as you gain a much better understanding of the topic, and building a brand strategy as you read along.