How To Grow And Scale A Business

The Startup Growth Book: 50+ Proven Ways to Scale Your Business Without a Marketing Budget Kindle Edition

by Andrew Lee Miller (Author) Format: Kindle Edition

5.0 out of 5 stars

14 ratings

50+ Proven Ways to Scale Your Business Without a Marketing Budget

Marketing is widely regarded as one of the primary causes why startups fail, and each year, hundreds of thousands of companies close because they did not prioritize marketing at an early stage. The issue is that the majority of founders of startups believe that they aren't able to do any marketing until they have the money to do it. That's not the case, as marketing doesn't need to cost any money!

After 15 years of handling the growth of startups, Andrew Lee Miller, an accomplishedearly stage startup marketing specialist who has led three new businesses to multi-million dollar exits, realized that there are plenty of growth strategies that can be used without spending any money. Bootstrapped Marketing Growth Hacking, Organic Marketing and more refer to less well-known methods to achieve an enduring growth rate for your business without having a huge "war chest" for paid advertisements, and Andrew has spent the better part of 10 years developing, experimenting and proving the most effective strategies that perform.

This Startup Growth Book then is the result of Andrew's more than 15 years of in-the-trenches growth experiences it is also the one book for business that actually shows marketers and entrepreneurs how to achieve an enduring, scalable, and sustainable growth channel-by-channel, with no advertising budget. Tested and proven and endorsed by Andrew himself, the book draws directly from Andrew's experience in scaling over 100 companies across 12 countries and in over a dozen languages. This book is perfect for marketers in their early years who wish to master cutting-edge strategies from an expert or a companies that are just beginning to develop organically and show that they are gaining traction without investing in Paid Advertising.

The first time, Andrew will show you how you can scale organically with 10 channels.

Learn how exactly to start and expand these channels with no expense:

The Public Relations department is a part of all the media majors.

* Search Engine Optimization to ensure people can find your website naturally

* Email Marketing to master the most efficient method of marketing communications

* Social Media Marketing and Influencer Marketing properly

... And much more.

After you read this book, you'll be able to apply these principles to increase your company's growth without the need to contract with an agency for marketing, or hire an marketing team or even create Facebook advertisements. Numerous companies have employed Andrew's growth hacking techniques and have grown to millions of dollars of revenues.

Colin Bovet

5.0 out of 5 stars

Solid startup growth strategies from someone who has been in the trenches

Reviewed in the United States on September 13, 2021

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Andrew has tons of experience in running & testing different marketing and growth strategies for startups, and it comes through in this book. As Andrew says, "These lessons are ALL battle-tested. There is nothing in this book that I haven’t developed, tested, analyzed, and scaled on my very own."

The book reads like you're having a personal conversation with Andrew, not just reading a ton of stats on marketing. I also appreciate that he includes tons of data and screenshots to visually illustrate his points.

From press to social media to giveaways and email marketing, this book provides broad coverage of lots of tactics to try for cash-strapped startups.

I've been doing startup marketing for almost 10 years and I'd highly recommend this book to anyone looking to set up early growth experiments for their startup or just get a better understanding of startup marketing.

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David A. Hotler

5.0 out of 5 stars

Perfect for Small Businesses and Start Ups

Reviewed in the United States on September 16, 2021

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So if you look past all the practical protocols this book offers, the distillation of years of SEO/marketing experience that are on its pages, and the insights you will gain about what your product is really capable of, you see that this stuff is more than just settings under the hood.

I have been running a small business that looks like a bootstrap start-up for 4 years. I got the kick-starter release of this book and it changed our bottom line enough that we hired the author to take us to the next level. Let's face it, if you're considering buying this book you're likely looking for a way to do this type of work on your own or on a tight budget. GREAT! Do that, it's important to work and you'll learn so much about your business and product.

By the time you're done reading and implementing the insights from this book, your business will have enough money to book Miller and his team to really take your business to the next level.

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Amazon Customer

5.0 out of 5 stars

Andrew is a marketing/scaling genius!

Reviewed in the United States on September 15, 2021

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I’ve been considering starting my own business for years and have been freelancing as a solo for Nour on the side of my main job as a UX and quality Sherance expert for tech companies and I never really knew how to go about getting clients. I was never going to do paid advertising for my services so this book really spoke to me and I was really surprised to see a lot of strategies that work for both B2B and B2C. This is a different kind of marketing book because it teaches real actionable strategies that you can improve as you’re reading the book and I think even established businesses will benefit a lot from learning about a lot of these more aggressive growth hacking strategies. If you’re looking to learn how to do your own PR campaign, SEO campaign etc this book will have 100x ROI for you, no doubt in my mind.

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Prakash K.

5.0 out of 5 stars

The go-to resource for bootstrapping a marketing plan for your startup!

Reviewed in the United States on September 14, 2021

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10 years ago I started my own restaurant with one of my best friends and we grew through only organic word-of-mouth but we honestly didn’t have a cohesive strategy for marketing. Now we’re opening new locations and expanding the business into aquaponic farms and have a thriving business.

Andrews book has really helped guide our marketing team because we pride ourselves on doing everything in house and this book is an incredible asset to anyone who wants to build an internal marketing team and doesn’t want to rely on paid ads.

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Emmanuel Knox

5.0 out of 5 stars

Perfect for Early-Stage Founders!!

Reviewed in the United States on September 13, 2021

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I just finished the book! I would highly recommend it for anyone who is BOOTSTRAPPING their business and needing to increase sales. I’ve taken some online courses, but in order for a lot of the methods that I learned to work, I needed a pretty substantial market spend. The strategies in this book, are practical, easy to follow, and low cost. I’m on my second iterations of a few strategies, very excited about the results!

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jeff Kutas

5.0 out of 5 stars

This Book + Action = Priceless Earned Media

Reviewed in the United States on September 19, 2021

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As the Co-Inventor and Founder of a modern mailbox and parcel safe manufacturing company, I am constantly approached with marketing services to accelerate our business now that we are entering the growth stage. Vetting new marketing services is costly and time-consuming. This is a great book for early-stage startup entrepreneurs in addition to "Built To Sell" by John Warrillow.

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Brendan J Bellantoni

5.0 out of 5 stars

Definitely teaches you little tips and tricks.

Reviewed in the United States on September 12, 2021

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This was an amazing value for the price. Running my own business and to keep it steadily growing has been my main focus and this book has given me tips and tricks I would have never thought about to help growing. I was at a loss with how to continue to grow and this book definitely gave me ideas I could implement immediately. Thanks!

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Makena

5.0 out of 5 stars

Get this book now!

Reviewed in the United States on September 8, 2021

I’ve been thinking about starting my own business for several years since I got out of the military but I was always scared of marketing because a lot of my entrepreneur friends failed because of marketing so when someone recommended this book to me I was hesitant but it really helped me realize that I can start marketing from even before I launch my company and the way Andrew breaks down lessons is very powerful and easy to learn. I would recommend this book to any start up founder but also any small business owner that doesn’t have huge marketing budget and needs to learn how to do influencer marketing and other channels that are generally difficult and quite expensive.

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Joseph Caruso

5.0 out of 5 stars

Everything you need to know for startup growth!

Reviewed in the United States on September 14, 2021

I’ve been working in the corporate world for over 15 years but because of Covid my wife and I started a wine making business and all I knew was that we had a great product but I didn’t really think about how to do the marketing and then I found this amazing book and not only did it save me from having to do you paid advertising I’ve also learned a lot more about my website and search engine optimization how to write the emails that are used to bring customers back and even how to scale or social media. 100% recommend this book to anybody that has low budget but needs to do marketing like a professional.

Sarra Elsherbini

5.0 out of 5 stars

Excellent material

Reviewed in the United States on September 13, 2021

Amazing read. This material really shows you the tools and tips you need with no marketing budget. Highly recommended!