Magaly Marrero Jeff Lerner Review
Meet Magaly Marrero. She came to ENTRE with the desire to improve her finances and the freedom in her life. She was tired of earning less money and having others decide when she could take time off. Initially, she had self-doubts about joining ENTRE coaching. But now she’s very glad that she has taken the leap of faith, because ENTRE coaching has provided her with the valuable resources and personal support that she needs. Being around people who have the same goals as her has made a big difference in her ENTRE experience.
Welcome to another episode of Millionaire Secrets!
Do you feel like your way into the entrepreneurial world is locked?
Are you still looking for the keys to your financial freedom?
In today’s episode, I talk to real estate expert and fly-fishing fanatic Shawn Moore, who has the advice to unlock your path and ease some of your anxieties!
Shawn knows that entrepreneur-ing doesn’t have to be an untouchable realm - he got ahead of the game and started out a lot younger than most.
He started his own babysitting ‘hustle’ at the age of 9!
Shawn grew up knowing he had to ‘earn’ those extra things in life and says this mindset helped him set up his own roofing company in his late teen years.
But here’s where Shaun’s story gets really interesting.
After he got his first taste of the real estate world and landed his very first deal, he quit his regular job and went full-time as an entrepreneur just two weeks later!
His story could also be yours.
Since then, Shawn’s life has been a rollercoaster ride, and in today’s episode, he talks about his ventures in vacation properties, his love of fly-fishing, and the power he discovered from becoming a father.
Tune in to this latest episode as Shawn shares his secrets for being better than good:
How to peel back the onion layers of your clients so you can go the extra mile for each and every one of them
How to rocket launch your career when your back is completely against the wall
The power of being a little less professional and not taking yourself too seriously.
Shawn was able to turn his long-time interest in real estate into something more.
Now it’s your turn to change your passion into a project.
This episode is worth a watch just to see how likable a guy Shawn is - you’ll notice how difficult it was for me to talk business with such an easy-going guy!
💰 Claim Your Free 'Millionaire Shortcut' Book Here 👉 https://millionairesecrets.com/ShawnM
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Magaly Marrero Reviews
Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group) 2nd Edition
by Marty Cagan (Author)
4.6 out of 5 stars
Could be offered at a lower cost from different sellers with the possibility of free Prime shipping.
What are the most successful tech companies - Amazon, Google, Facebook, Netflix Tesla, and others--create, design and implement the products that have gained the respect of literally billions of people across the globe? They are doing it differently than the majority of tech firms. In INSPIRED Technology Product Management thought-leader Marty Cagan provides readers with an in-depth guide on how to create and run to create a successful and dynamic product team and also how to identify and offer technology products your customers will enjoy and will benefit your company.
With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations--dramatically improving their own product efforts.
It doesn't matter if you're an early stage startup trying to achieve market/product fit, or an expanding company looking to expand your product's scope or a huge established, well-established business trying find a way to continuously deliver value to your customers INSPIRED will help you and your organization to a higher stage of performance, customer satisfaction, constant innovation, and successful business.
The book is filled with the author's personal stories, as well as the profiles of some of today's most successful product managers and technology-powered companies such as Adobe, Apple, BBC, Google, Microsoft, and Netflix. Inspired will show you how to crank up the ante of your own product's efforts by creating products that your customers will love.
The very first edition of INSPIRED which was published 10 years ago was the most important source for technology product managers. It is available in the libraries of almost every successful technology company in the world. The second edition, which has been thoroughly revised has the same goal of being the top source for tech product managers, but it's completely new, presenting the most recent practices and methods of the most successful tech-related companies and the individuals and companies who are behind every product.
Reviewed in the United States on April 18, 2018
The second edition of Inspired is even better than the first (which used to be my favorite product management book).
It is the best articulation of how to be successful in product management and how to create successful products that I have ever read. It is impossible not to run into into insights about challenges you are having or have had as a product manager when reading it. (This can be a little creepy, how does he know about all these mistakes I have made, is he a psychic?)
Do you want to get a job as a product manager? Read and re-read Marty’s book and steal at least a few of his insights for the interview - you’ll sound like a genius.
Some of the topics that resonated for me (I’m sure there will be different ones for you):
-Product management is distinct from other essential roles: design, engineering, product marketing, and project management (Chapter 1).
-Two inconvenient truths that often cause failed product efforts are: at least half our ideas are just not going to work (customers ultimately won’t use it - which is why you need customer validation early in the process) and it takes several iterations to implement an idea so that it delivers the necessary business value (Chapter 6).
-The three overarching product development principles from Lean and Agile which help you create successful products are (Chapter 7)
-Risks should be tackled up front, rather than at the end.
-Products should be defined and designed collaboratively, rather than sequentially.
-Its is all about solving problems, not implementing features.
-You need a team of missionaries, not mercenaries to create the smallest possible product that meets the needs of a specific market of customers (Chapter 8,9).
-A product manager must bring four critical contributions to their team (Chapter 10):
Deep knowledge
1) of your customer
2) of the data
3) of your business and its stakeholders
4) of your market and industry
-Product managers (PMs) need product designers - not just to help make your product beautiful - but to discover the right product (Chapter 11).
-Typical product roadmaps are the root cause of most waste and failed efforts in product organizations (Chapter 22). It is all too easy to institute processes that govern how you produce products that can bring innovation to a grinding halt. You need to try to wean your organization off of typical product roadmaps by focusing on business outcomes, providing stakeholders visibility so that they know you are working on important items, and by eventually making high-integrity commitments when critical delivery dates are needed (Chapter 60). Part of this is managing stakeholders which includes engaging them early in the product discovery process ideally with high-fidelity prototypes (Chapter 61).
-Products should start with a product vision in which the product team falls in love with the problem, not the solution (Chapter 25).
- Strong product teams work to meet the dual and simultaneous objectives of rapid learning and discovery while building stable and solid releases in delivery. Product discovery is used to address critical risks: (Chapter 33)
-Will the customer buy this, or choose to use it? (value risk)
-Can the user figure out how to use it? (usability risk)
-Can we build it? (feasibility risk)
-Does the solution work for our business? (business viability risk)
- PMs can’t rely on customers (or executives or stakeholders) to tell us what to build: customer doesn’t know what’s possible, and with technology products, none of us know what we really want until we actually see it (Chapter 33).
- While Amazon has a culture of “write the press release first”, Marty suggests PM should write a “happy customer letter first." Imagine a letter sent to the CEO from a very happy and impressed customer which explains why he or she is so happy and grateful for the new product or redesign. The customer describes how it was changed or improved his or her life. The letter also includes an imagined congratulatory response from the CEO to the product team explaining how this has helped the business (Chapter 36).
- Product managers need to consider the role of analytics and qualitative and quantitative value testing techniques (Chapter 54).
- What it really means for a PM to be the CEO of Product is testing business viability: listening to Marketing, Sales, Customer Success, Finance, Legal, BD, Security, etc. before building the product (Chapter 56).
-Establishing a strong product culture requires (Chapters 66-67)
-Innovation culture: compelling product visions, strong product managers, empowered business and customer savvy teams product teams often in discovery
-Execution culture: urgency, high-integrity commitments, accountability, collaboration, results orientation, recognition, strong delivery management, frequent release cycles
(and it is hard to do both)
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Reviewed in the United States on June 20, 2019
This has become my bible for my career in product. Marty Cagan gets it. He quickly and concisely points to how to run product "right" and how to avoid the pitfalls that are so common in this profession.
While I doubt any company is perfectly aligned with his principles, he gives vision for where you can be. If you are in product or work in close proximity of product you will smile as he describes the things we do (the good and bad) and turn thoughtful as you consider his ideas. Cagan does not tell you exactly what to do, but names the problem, and gives guidance that is helpful for you to create your own solution in your specific situation.
Much of the content can be found in his blog posts found on the Silicon Valley Product Group site which I see as a good thing for two reasons. 1) you can pass on the info easily by just sending a link and 2) it shows that he did not just write a book to write a book, but this is an accumulation of experience and thought that has culminated in this book.
Thank you Mr. Cagan.
I took gobs of notes. Here are some of my favorites:
* Two Inconvenient Truths about Product
1. The first truth is that at least half of our ideas are just not going to work.
2. The second inconvenient truth is that even with the ideas that do prove to have potential, it typically takes several iterations to get the implementation of this idea to the point where it delivers the necessary business value.
* typical roadmaps are the root cause of most waste and failed efforts in product organizations.
* If you want to DISCOVER great products, it really is essential that you get your ideas in front of real users and customers early and often. If you want to DELIVER great products, you want to use best practices for engineering and try not to override the engineers' concerns.
* the product organization is not there “to serve the business” but, rather, to solve problems for our customers in ways that work for our business.
10 people found this helpful
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Complete, no nonsense and comprehensive guide to product management.
Reviewed in the United States on August 30, 2018
Product Management and development is critical to organizations in the digital world. Understanding the approaches, steps and techniques related to product development is critical. This book provides a detailed, direct and no-nonsense approach that people who are new to product management need.
This is the book is the best one I have found for people wanting to know what it really takes -- the steps in building a new technology product.
This is particularly helpful as it is easy to think of product management and development to be more art and inspiration than science and hard work. This is because much of the hard work is hidden from engineers, marketers and others. There is a lot of hard work, can't be skipped steps and complexity associated with product development and this book brings all of this out.
This book is more of a guide and methodology book that tells you like it is rather than telling you a story. This can make a first reading a little taxing, but the real value is in coming back to this text to plan a product development project, check your progress and know what comes next.
8 people found this helpful
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Quickly jumped to the top of my must-read list
Reviewed in the United States on October 19, 2020
This is the essential PM book. So thorough and practical I recommend it to every product manager and product marketing manager I know.
My only complaint is that Cagan doesn't know what successful remote work looks like. Look at companies like GitLab, InVision, and Automatic - they are 1000+ employees and all-remote with no offices. They are MORE efficient remote than being co-located. Note: COVID style forced-remote is not the same intentional async remote.
Other than this small gripe, everything else in the book is so well written, vividly explained, and startlingly practical. I believe if PMs only read one book, Inspired, and did their best implement it they'd instantly be in the top 10% of PMs.
4 people found this helpful
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This is a great book for anyone in product development, not just product managers!
Reviewed in the United States on March 10, 2018
Though this book is ideal for product managers it is also excellent for anyone involved in building products. While the first book helped us shape our approach to building products at Workiva, the second edition has helped to clarify and refine many of those processes as we have scaled. I think this is also a great book for engineers and engineering managers as it captures many other aspects of how outstanding product teams work together. I always appreciate Marty's clear and concise writing style and his ability to break down complex concepts into very simple ideas and patterns. The included profiles of some outstanding product people help to show how these principles work in real life and are not just abstract concepts. This is the best book I have seen to date on building great products and great product teams!
12 people found this helpful
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Absolutely positively a must read book for all people of product
Reviewed in the United States on June 6, 2021
I've been in product management for nearly two decades my only regret is that I didn't read this book sooner during that period of time. If you're looking to add validated value to your customers via vision then strategy then tactics this is the book for you. If the feature factory frustrates you this book is for you. If you find yourself confronted with hippos rhinos and other wild beasts the trample your product prioritization this book is for you. During interviews I now ask if they've read inspired, and for those looking to be a director on up if they've read Cagan's more recent book empowered. It doesn't matter what level of product you're in, as long as your practitioning product management in some form then this book is for you.
One person found this helpful
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An excellent book that lays down valuable frameworks about Product management.
Reviewed in the United States on January 26, 2018
Product management (which to me only means creating products people find valuable) is probably one of the most difficult areas of human endeavors. It is part art, part science, and part luck (that your product succeeds/wins). There are lots of resources out there on this multidisciplinary topic and it quickly gets overwhelming trying to learn about this most important topic. This applies equally weather you are new to product management or already quite experienced (as happens to be my case).
Marty's book does a fantastic job of covering the art+science of product management in a holistic view and provides easy to understand frameworks and mental models to think about the process of creating valuable tech (software) products. It lays down a very strong foundation for product management, especially in its modern form and as it is practiced by some of the most successful tech companies of today.
I highly recommend getting this edition of the book as it is significantly updated and different and shares very valuable frameworks for modern product management.
9 people found this helpful
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Best career-based book I've ever read
Reviewed in the United States on May 21, 2018
Best career-based book I've ever read. Sub-topics are clearly divided into short chapters that makes it easy to read and absorb. There's a *lot* of chapters, but they're short, so they're super easy to digest. I love this format! Also, Marty clearly knows his stuff as he describes the importance of each and every single part of the cogs that makes a good product team (and PM) tick. He writes in a way that is clear, concise, and contains all the information you need to know. I've read this book twice in the past two weeks and I still find there's so much to absorb. I would buy a copy for all my friends.
6 people found this helpful
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Principles for future great PMs!
Reviewed in the United States on January 6, 2022
This book sums up what I’ve learned, in the past year, after jumping into a rocketship as a PM. I wish I had these when i was only starting out, because this book really brings you the mindset needed to collaborate and excell greatly as a PM.
The best takeaways from me is that product team is not only comprised of PMs, but it is formed with engineers and product designers. Also, great product team works as missionaries and not mercenaries, in which we are driven by a purpose and not by blind commitments and prioritized roadmaps only.
What could have been better from this is the PMs story that Cagan brought up. Just wish that there are more relatable reference for new products and possibly from Asia, because it has its own culture that may differ from the US.
If you are/aspire to be a PM, please read this book first before everything else :)
One person found this helpful
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Reviewed in the United States on July 11, 2019
This is an incredible resource to come to again and again to check, humble, and align yourself day in and day out. I will say, i was late to really internalize this book and will probably pay for it, but no matter what, I’m better in the long run as I move to try the many techniques and reassess my experiences as a PM.
Although this book targets the Product Management perspective, this is a text book of how to evaluate a business. I will be using this as I look to better understand any investment I’m making, without a doubt.
2 people found this helpful
A must-read for every Product Manager
Reviewed in the United States on July 4, 2018
This book is a must-read for a Product Manager and I consider it as my personal bible for Product. In a world where the PM role is so loosely defined and varies greatly between companies and teams, Marty's focus on creating value for customers in a way that works for the business is spot on.
Following the wisdom in this book has helped me become a better product leader, focus on what matters at my work, grow my product and team and even land job multiple offers from companies big and small. I go back to this book often and got a copy of it for my CEO & COO. Don't expect this book to solve your problems, but to help you lay the land and focus on the important things.
4 people found this helpful
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Required reading for anyone interested in product management
Reviewed in the United States on May 31, 2021
As a software engineer and engineering manager, I wished I would have read this book long ago. The author succinctly explains how many current product organizations work along with beat practices. I've found myself at organizations that struggled to define and build products and we/I had to figure out a lot of the concepts in the book ourselves. Inspired is a great guide for PMs and engineers alike to build successful product cultures.
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Great book for end to end product management
Reviewed in the United States on April 1, 2019
Gives very good creative but practical overview of how to manage a technology product from end to end. As a new Product Owner for a technology group, this was a great guide to prompt thinking and also give practical how-to's on each step in the process and each aspect of managing a product. A number of other people in my department read this book, and also loved it. Easy to understand but challenging enough for tenured professionals.
One person found this helpful
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Eye-Opening for A “Product” Newbie
Reviewed in the United States on April 29, 2018
This way of conceptualizing an organization certainly seems powerful if the references to companies that use such strategies in this book are to be believed.
Even apart from that though, if you are an entrepreneur and you are trying to implement these ideas for the first time, I believe you will see the efficacy of this way of thinking right away.
It seems to have a way of cutting through a lot of the normal deadweight business thinking to get right to what matters most.
I have been implementing (since I began reading - take notes!) and will continue to implement the principles outlined in this book, hopefully (for the sake of my business) for a long time.
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Marty Cagan iterates to v2 for another required read.
Reviewed in the United States on September 6, 2020
Marty Cagan once again shows his mastery of the Product space with an iteration of his earlier version. This book brings to light many challenges of the modern product manager and product Team, and proposed several options to consider. What I find most striking is how close the descriptions are to actual events and discussions in our company. Cagan has certainly done the research and this book is a required read for anyone wanting to excel at building products and Product Teams.
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Reviewed in the United States on October 8, 2019
Good explanation of product management, design and engineering working together to solve business problems and use of cross functional product teams. Helpful for someone with primarily and engineering background to understand how other areas of the business function and how we can all work better together at scale.
One person found this helpful
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Best book ever for product managers in the tech industry!
Reviewed in the United States on September 6, 2019
Marty nails everything about product management. It resonates so much with the picture of the ideal product manager. He points at all the things that could go wrong with product management and offers solutions to those problems. He makes a clear distinction between bad and good product managers and bad and good companies. I cannot recommend enough this book for everyone who wants to know how right product management is done!
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Best book on making great products there is.
Reviewed in the United States on June 14, 2021
Literally three times I have started reading a chapter in Inspired and within THIRTY SECONDS I have to stop because it inspires such a brilliant business idea that i have to stop and go write it down.
Cannot recommend this book enough. **Must** read for anyone in the startup world.
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Great book and super actionable. Distinct from v1.
Reviewed in the United States on April 20, 2018
This is a fantastic book—especially if you read the first version. v2 is distinct and different and includes lessons from 10 years of working with the best product teams out there.
I'm a PM and found tons of actionable insights in here that I've already put into play with my teams and it's helping. Read it.
2 people found this helpful
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Honest, remarkable piece - a must read of startup CEOs
Reviewed in the United States on May 10, 2020
This book is a crash course that covers Product end-to-end in the necessary detail to be immediately executable. What is a Product Manager, why and how he interacts with the Product team, what is a Product team, how it works... All the way to how to create a (software/technology) product company. Couldn’t stop until finished; can’t wait to fully execute on. Only regret is not reading it earlier.
One person found this helpful
Reviewed in the United States on January 10, 2019
This is one of those books / experiences where you know the information already, but it is so helpful to have it all laid out in a well-organized fashion. I felt many times like the author was following me around through my day, it was so relevant to my organization. We are putting many of these ideas into practice with the manta, we need to get Inspired :)
One person found this helpful
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Excellent product management guide
Reviewed in the United States on December 30, 2019
Teaches the mindset required for success as a product manager, and goes into detail regarding how to implement product management successfully in an organization. A must read for any product manager!
One person found this helpful
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Great read for aspiring product managers!
Reviewed in the United States on September 1, 2020
For those who are not familiar with how product managers operate in modern tech companies, this is a great introductory book!
One person found this helpful
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Inspired by Marty Cagan, must read for all Product Management and tech professionals
Reviewed in the United States on August 3, 2020
Fantastic book, very conversational and easy to understand, and super insightful. Anyone can make a topic complex, it takes a genius to make it simple--and Marty Cagan is a genius. He simplifies Product Management fundamentals.
Also, look up Marty Cagan keynote speeches on YouTube. I listed to a talk of his, and then came to the book. Great book! 500 stars!
One person found this helpful
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Great for new and experienced PMs
Reviewed in the United States on July 7, 2019
This book goes through the biggest and most important points of modern Product Management, with just enough detail to give you a foundation upon which you can build, and with enough breadth that you get a pretty complete overview of the rationale and practices used today. Therefore, I recommend this book for people transitioning (or that are considering transitioning) into a Product Management role, as well as a guideline book to be revisited by more experienced PMs, as often an horizontal view of the Product Management discipline can sometimes help you reset and refresh your point of view.
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Reviewed in the United States on September 13, 2020
I found this book summarised many fundamental product concepts in an easy to digest format. Marty has packaged, principles, techniques, and examples to demonstrate not only what should be done but how it can really work.
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Reviewed in the United States on September 23, 2019
Quick and informative read that may not tell you something new, but helps organize everything you have stored as notes, common practices, common sense, etc into one place.
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Reviewed in the United States on May 22, 2020
I recently fell in love with the job of a product manager. Having been a finacial analyst right before going back to school I have been reading a lot of book on Product Management and you'd over really struck home. This is a really great book which opens your mind to the things that can make a different help us as PMs lead our teams in ways that would literally change the world
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Reviewed in the United States on November 18, 2020
I read a lot of technical books, and I get something out of each one, but Marty Cagan is someone I am going to keep following. I think he really knows what is wrong with American business.
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A classic for product managers
Reviewed in the United States on March 12, 2021
A great introduction to product discovery techniques and the importance of building the right thing.
One person found this helpful
Absolutely essential for people working in modern product organizations
Reviewed in the United States on January 14, 2021
This book is the definitive view of modern tech product management, period. Marty has seen it all and dispels wisdom that's hard to get elsewhere. Before prioritizing your next roadmap of features without speaking to any end-customers.. read this first and re-evaluate your strategy!
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Reviewed in the United States on January 27, 2020
The Bible for tech product managers. I assign this to everyone on my team as required reading.
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Reviewed in the United States on November 19, 2019
Got this as a gift for my husband. He devoured it. The updates were a great addition. "Highly enjoyable read."
One person found this helpful
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Marty encourages you to draw out the best of cross-functional teams in a clear and engaging way
Reviewed in the United States on February 16, 2018
This is the book I wish I had read when I began as a product manager. It catapulted to the top of my recommendations list for anyone working or interested in product development within the technology sector. Providing both inspiration and fundamental principles to build on, Marty encourages you to draw out the best of cross-functional teams in a clear and engaging way. Whether you are in the beginning stages of developing a product team or are looking for new methodologies, this is a valuable read for product managers, engineers, and even CEOs.
One person found this helpful
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Must read for anyone building digital business
Reviewed in the United States on January 7, 2021
Marty shared a lot of wisdom in these pages on how to build products that customers will love. Product management is hard! As a young product manager, his book has also helped clarify terms and provide guidance to identify proven bad habits in companies.
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Reviewed in the United States on May 5, 2020
This was my textbook when I took a course in product management for my MBA. This is a must read for anyone working on a tech product team.
One person found this helpful
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Spectacular read for everyone in the tech industry
Reviewed in the United States on January 12, 2020
This really cements my understanding of Product Management, the partnership across roles in an org, and how to build the right culture that can scale and sustain innovative product development (applies to research products very well too). Cements and give terms to concepts I continue to learn after 14 years in the industry!
One person found this helpful
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A must-read for any product manager
Reviewed in the United States on November 2, 2019
One of the very few hands-on/practical books on product management. I think it is a must read for any product manager no matter what is her/his seniority.
One person found this helpful
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Great resource for aspiring Product Managers
Reviewed in the United States on August 19, 2020
A Comprehensive resource on Product Management. The breadth of information, easy to understand concepts, and real life examples is like having a mentor in book form. Be prepared to be challenged.
One person found this helpful
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The best guide to Product Management
Reviewed in the United States on December 30, 2020
This book changed my career for the better. It's the book I use the most.
Reviewed in the United States on May 3, 2020
It’s an amazing book for everyone interested in become a product manager, also to business analyst to have a big picture of what is needed to became a product organization.
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Reviewed in the United States on July 4, 2021
This book have everything about product management, its a really good book, I ve learned a little more about product process.
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Mind-changing book - a true must-read for every Product Manager!
Reviewed in the United States on February 15, 2018
This is by far the best book I have read about Product Management. A must-read for everyone interested in creating tech products. The book is well written, structured and contain direct and concrete advice on how to get better at what we do. I have recommended the book to everyone in my organization, and it is already a winner! Thank you Marty Cagan!
4 people found this helpful
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Una mirada completa al medio del PM de tecnología
Reviewed in the United States on August 14, 2019
Es un gran libro escrito desde la experiencia, e incluso con referencias a experiencias de los mejores product mánagers. Entrega consejos y herramientas para la creación de productos en pequeñas medianas y grandes empresas y habla acerca de todo lo que un PM, el equipo y la empresa debe tener en cuenta a la hora de mejorar sus productos.
One person found this helpful
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Good condition book, great product mgmt subject Marietta
Reviewed in the United States on June 3, 2021
Good book very interesting and in perfect condition from this seller
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A must-read book for product leaders, even for those who read the V1.
Reviewed in the United States on February 13, 2018
I must have recommended the first edition of Inspired to dozens of companies over the years. It was the reference guide on how to run a product organization. With Inspired V2, Cagan did it again. A full rewrite, listing the state of the art techniques used by high-performance product companies.
2 people found this helpful
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