BRANT PINVIDIC - The 3 Minute Rule To Develop A Sales Pitch That Works
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From a Hollywood storyteller to a serial entrepreneur - this is Brant Pinvidic’s story.
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After 20 years in the TV and entertainment industry, Brant decided to take the lessons he had learned and apply them to business.
Turns out they’re not as different as they may seem!
Watch the full interview, "The 3 Minute Rule To Develop A Sales Pitch That Works Every Time", to find out how he did it…
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I am totally blown away with the interview . Best interview I saw so far.
When I watch these, it amazes me how much Jeff Lerner keeps learning new things from each of his guests. But THIS one with Brant Pinvidic, Jeff became SO enlightened. Much more than any other Millionaire Secrets episode I have seen him host. It was fun to watch (Now Jeff knows how WE feel when we learn from HIM!) :-) Thank you both for enlightening ME.
Fantastic interview and information. Jeff always giving everyone such insight and value. Proud to be an Entre Nation student. Loved Brant's storytelling and energy and JOIE D'VIVRE!!
Because of the format and content, I thought I was watching "stand-ins" for Johnny Carson and Ed McMahon talking. Funny and informative. Amazing interview
I know you said you don't need anyone to buy the book, quotas and such, but to be able to read I must now go buy it. 😁
How to thank u guys...... This is valuable information u need to preserve it.....
Keep it short and informative
This video needs to go viral
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Aaj nhi to aur kavi karenge log gour kavi❤️
Tumhe tub tak koe nhi hara sakta jub tak tum khud se na Haron 👍
Mujhe har wakt aap ki batein energy deti hai. Aap hi ho wo jise maine YouTube pe subse pahle follow Krna suru kiya tha❤️.. aap ki har video maine dekhi hai. I m ur Big big fan🙏.
Main vi aap ki tarah aisee hi munch se bolungi😘
This was one of the best interviews so far!
Awesome show guys
Talk to me.
The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation
Audible Audiobook – Unabridged
Brant Pinvidic (Author, Narrator), Penguin Audio (Publisher)
4.7 out of 5 stars
Who should/shouldn't get this book...
Reviewed in the United States on December 5, 2019
If you're wondering whether to buy this book, then read this full review because I'm going to explain who should and shouldn't get "The 3-Minute Rule"... and
... why this could be the best book you read all year.
So I had Brant Pinvidic on my podcast and I was planning on grilling the guy and poking a bunch of holes in his "3-minute theory."
After all... I've been researching marketing for the last 7 years, and I'm a huge fan of direct response marketing and the greats like Gary Halbert, John Carlton and more. And they always say the same thing...
"The more you tell, the more you sell."
And Brant was telling me how you just can't do the "Big promise... then prove it" model anymore. He said it's a turn-off and it just isn't effective.
Instead, you need to be upfront and more direct with people. And this is what his "WHAC" model is:
What I got (a straight-forward overview of what you are offering)
How it works (the basics of what it does and how it works)
Are you sure... (offer proof and testimonials to show it actually works)
Can you do it... (is it realistic for the person to do it too)
But I still wasn't convinced... so I prodded Brant even more... and that's when he made the critical distinction (and why this book IS so helpful)...
The distinction is WHERE/WHEN you are in a relationship with your customer.
Here's what I mean:
When you're trying to get your message out to a cold audience... who you don't know and haven't had any bonding or history with... then you must be concise and use this model... BUT...
Once a person "opts in" for more information...
That's when you can give them all the juicy details and the long-form copy. This is the 2nd phase... and most people START here - which is a mistake.
You must create this successful communication in Phase 1. When you do, you will move the customer to phase 2 in a way that positions them to want to buy from you or connect with you deeper.
So here's the point:
If you are in sales, marketing, business... or you pitch things... or you want to improve your communication skills...
Then this book is a game-changer and will allow you to clarify your message so you can capture people's attention and move into the 2nd phase with them.
On the other hand, if you have no desire to communicate with people... or you are simply the type of person who just wants to go to work and collect a paycheck (there's nothing wrong with that by the way)... then I wouldn't recommend this book for you.
P.S. - I immediately applied Brant's method to my website landing page... and my opt-in rate went from 12% to 25%. That' is a HUGE change and it happened with just a few tweaks!
31 people found this helpful
Reviewed in the United States on October 31, 2019
Everything in life is a pitch...we want to be heard, understood, and to make our words matter. And time matters today. We don't listen anymore, and it's harder to be heard than ever. That's why this book and Brant's wisdom are so important.
Not only will you learn how to pitch like the best...and in no time flat, but your chances for success are dramatically increased - and this isn't just about business or Hollywood (though his stories and success are phenomenal).
This is about applying for jobs, contract negotiations, or more importantly, communication and negotiation in the house.
I've had on over 1000 guests on my show, the Inspire Nation Show. And this is one of my most treasured books. It helps me write more concisely, ask for what I want with greater ease and efficiency, and not only listen better, but help get me get my words heard.
It's the alchemy you're looking for, if you ever need to make a pitch.
I can't recommend it enough, and if there were 10 stars, I'd give it that!!!
Oh yeah, I keep a copy right by my desk...so I can use it again and again, at a moment's notice!!!
5 people found this helpful
Positive Reviews on my pitch the week after implementation
Reviewed in the United States on May 25, 2020
I'm going to write this 5 star review from the perspective of the three individuals I pitched to shortly after implementing the 3-minute rule framework.
1. From an angel investor colleague of mine, "I like the pitch A LOT. I have some feedback but it's really a small polish. That's honestly one of the easiest to understand pitches I've heard in a long time."
2. From my best friend who's usually VERY critical of all of my ideas, "Solid pitch, it was very succinct."
3. From my girlfriend, "Wow this makes so much more sense now!"
I strongly believe as a presenter we need to earn the respect of the audience in order for them to have a desire to ask clarifying questions. I'm excited to utilize this framework for the rest of my life. Thank you Brant!
4 people found this helpful
Reviewed in the United States on November 1, 2019
In our current world where being noisy is how people convey information, Brant Pinvidic's insight into how to concisely pitch your ideas is essential and meaningful. Pinvidic cuts through the noise and simplifies the process. He breaks down his successful Hollywood experience of pitching tv concepts in a way that is easy-to-digest and easy-to-replicate for anyone in any industry. Trust that this book will effect the way you think about how you convey information in every aspect of your relationships; business and personal. If you read just one book to improve the way you communicate, I truly believe that this one will make a difference in the way you think about pitching (and remember, every time you speak... you are making a pitch).
2 people found this helpful
Read it, Do It - You'll Get More Than Just a "Pitch"
Reviewed in the United States on August 21, 2020
I tend to be long winded because I'm excited about my products and what I can do for my clients. The problem is that you have to generate enthusiasm and understanding first before you jump into the stuff you want to talk about. This book does way more than help you develop a sales pitch. It forces you to actually think about your products and services in ways you never take the time to do. This is well worth reading 4-5 times, absorbing and implementing. This is not a book - it's an exercise that you should take seriously and if you do, it will pay off in spades.
One person found this helpful
This book is exactly what you’re looking for to help make you better at your job.
Reviewed in the United States on November 4, 2019
This is the book for you and you don’t even know it! Everyday we have ideas that we need to convey to our peers and potential new business partners. We need to give the most amount of information in a little time. This book helps you refine that in to a manageable piece of information you can deliver to get you and your project to the next stage. Whether it’s a business idea, product, or a movie/tv idea... or even just who you are as a person to a new individual you’re meeting, this books helps get you what you need to get that information across. Brant is really the ideal person to write this book as his ability to pitch and speak to people is admired. As a reader of this book I can say, “Get this book!”
4 people found this helpful
Refreshing outlook, relevant message.
Reviewed in the United States on November 28, 2019
This book is packed with practical advice for clarifying your message and getting heard. I can count on one hand the number of times I’ve left a review for something. But when you find a resource this helpful, you don’t keep it to yourself. You shout it from the rooftops! The 3-Minute Rule will challenge the way you think about communicating in our fast-paced, impatient world. Not only does this book completely flip most of what you have been taught about communication, but Brant is a natural storyteller and a joy to read. Regardless of your profession, The 3-Minute Rule gives a relevant message that benefits anyone who communicates with others. Buy it. Read it. Share it. Live it.
You absolutely won’t regret it.
This will challenge what you’ve learned when it comes to presentation and pitch delivery.
Reviewed in the United States on March 9, 2020
Listened to the audio version part way through on a flight upon the recommendation of a friend. As soon as I landed, I ordered the physical copy. Now, I’m walking my mastermind group through it. I think it’s that good. Now, if I can figure out how to get the author on my Read to Lead podcast. :)
Learn to say less but win more with a story format that engages your audience.
Reviewed in the United States on July 20, 2020
Well written "how to guide" on grabbing the attention of your audience. You will learn how to convey only the most pertinent information in story form that engages the audience. This enables greater retention, greater persuasion, greater audience understanding and greater accuracy when your story is retold. Which results in more interest in you, your business or project and generates better results.
Reviewed in the United States on November 4, 2019
Do yourself a favor and buy 2 copies of this book, one for yourself and one for a friend or loved one. Brant’s wisdom is universal, regardless of your field or discipline and after reading this book, you will be better at whatever it is that you’re selling because we’re all selling something!!! This may be Brant’s first book, but it won’t be his last.