A growing number of traditional professional service firms are using "productization" as a strategy to increase their growth, boost valuations, and fight away new competitors that are digital-first. However, a lot of them are doomed to fail and waste lots of money during the process. Productize starts by outlining what are the "Seven Deadly Productization Mistakes" committed when developing an approach to product development, and it then offers a plan to overcome each one of these blunders. The book is intended to be a useful guide for anyone who is the leader of a professional service business who wishes to effectively grow their business.
For companies that offer high-end, customized services, product creation and commercialization is often not their main competencies methods, mindsets, and processes. The process of creating services usually requires companies to reconsider the way they operate and how they generate value for their customers. This transformation is not effortlessly.
Productize contains real-world cases studies and stories that feature professionals who have managed their organizations to design more sustainable products and services. The book also contains over two dozen templates and tools to help you implement strategies so that you don't have to begin at the beginning.
This book will help you be taught:
* How do you shift your mindset to adopt an attitude of product
* The skills you need are able to achieve and whether you should invest in these or expand these capabilities internally
* How much do you want to invest in exploring and developing products and solutions that are more scalable
How do you ensure that there's a potential market
* How do you arrange investments for the development of new products
* How to source and collaborate with data scientists, developers and other developers.
* How can you inexpensively test your ideas prior to investing in research and development
* How do you get the attention and hearts of your sales staff to make sure your new products are successful commercially
"Bonus": key points summaries at the conclusion of each chapter to help you stay the information you've learned
* Actual Life Case Studies with professional service leaders who have led their companies to develop more product and services that can be scaled.
Productize is based on the nearly 25 years of experience Eisha Armstrong has in developing, launching and expanding the number of products that are offered. Eisha is aware of the things that work as well as what doesn't. She is adamant about helping that organizations can learn from one another and don't have to reinvent the wheel.