Jeff Lerner | The Starfish and the Spider: The Unstoppable Power

The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations

by Ori Brafman, Rod A. Beckstrom


I've been using Jeff's Youtube Channel for years. He is an expert in affiliate marketing and he has helped me to increase my affiliate income by 20%. The advice I have gotten from him was priceless. I am also learning new strategies on how to become a successful entrepreneur, which will help me when the time comes that it is time for me to start my own business. - RT

A spider's head can be cut off and it will die. However, if the starfish's legs are cut off, they grow a new leg, which can turn into a completely new starfish. Starfish organizations are changing how business and the world look.

What is the secret power behind the success stories of Skype, craigslist and Wikipedia? What does eBay and General Electric share with the women's and abolitionist movements? Which fundamental decision set General Motors and Toyota on completely different paths?


Ori Brafman, Rod Beckstrom, have found some surprising answers, compelling stories, and a tapestry full of unimaginable connections. The Starfish and the Spider This article explores the battle between starfish and spiders. It also explains how well-respected institutions and companies, such as IBM, Intuit, and the U.S. government are learning starfish principles to be successful.

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