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VERIFIED VIDEO REVIEWS ABOUT JEFF LERNER!
Review by Bill Rodriguez
Review by Bill Rodriguez
Meet Bill Rodriguez, one of our students that took the big step with us!
It's normal to have fears around the things you want to achieve, but everything becomes easier once you see yourself differently.
Bill found in ENTRE a support system that has helped him face the difficulties of the entrepreneurship journey.
That's our mission!
To be the support you need to start working for your success! Because we know it's not easy to do it alone!
Thank you, Bill, for being part of our community of entrepreneurs and inspiring others!
If you want to learn more about ENTRE Institute, check out our website!
https://www.entreinstitute.com/
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Today’s interview for the Millionaire Secrets podcast is with Kim Doyle & Jodi Hersh.
Kim, otherwise known as The WordPress Chic, is an entrepreneur, coach, podcaster, and content creator.
Jodi is a Smartist. She’s run her own design agency for almost 20 years and is also the owner of a pet brand called Live Love Dog.
They joined forces for the project: The Content Creators Planner.
And that’s the subject of today’s podcast. Namely, content marketing and content creation.
More specifically,
Today’s podcast is about the importance of planning your content marketing calendar and your overall strategy.
I can’t emphasize enough,
How important this topic is. If only I’d known what Kim and Jodi are teaching in The Content Creators Planner…
It would’ve saved me a year and a half of blood, sweat, and tears.
Once I finally started to structure my content marketing correctly, with clearly defined goals, the growth of my business exploded.
An increase of 1700% in just 6 months!
There’s more…
Kim and Jodi’s journey with starting The Content Creators Planner project is an interesting one.
It’s interesting because they’re both veterans in the digital marketing and online world. Despite this, they still went through a learning curve with this project.
They made mistakes. Took wrong turns. Burnt through ad budgets. Hired the wrong agencies. And more!
But, being veterans…
...they were able to deal with these ups-and-downs with a calm and almost stoic acceptance.
It’s probably something that a lot of newbies in the digital marketing world struggle with.
Take a look to see how Kim and Jodi navigated their way from…
Idea > to failed launch > to successful launch > to scaling.
Listen to the Podcast below to enjoy the full interview with Kim Doyle & Jodi Hersh:
Check Out More of Kim & Jodi’s Content Here 👇
💻 https://contentcreatorsplanner.com/
📰 Blog 👉 https://contentcreatorsplanner.com/blog/
📺 YT 👉 https://www.youtube.com/channel/UCFUaHG7rGrjzNlUTWZmsDeA/
🖥️ FB 👉 https://www.facebook.com/contentcreatorsplanner/
⌨️ Twitter 👉 https://twitter.com/CreatorsPlanner
📲 IG 👉 https://www.instagram.com/ContentCreatorsPlanner/
Check Out More of Kim’s Content Here 👇
💻 https://kimdoyal.com/
💡 https://shor.by/kimdoyal
🎙️ Podcast KIM DOYAL 👉 https://podcasts.apple.com/us/podcast/the-kim-doyal-show/id591955622?ign-mpt=uo%3D4&mt=2
ℹ️ LinkedIn KIM DOYAL 👉 https://www.linkedin.com/in/kimdoyal/
🎨 Pinterest KIM DOYAL 👉 https://ar.pinterest.com/kimdoyal/_created/
📺 YT KIM DOYAL 👉 https://www.youtube.com/user/kimdoyal
🖥️ FB KIM DOYAL 👉 https://www.facebook.com/theKimDoyal/
⌨️ Twitter KIM DOYAL 👉 https://twitter.com/kimdoyal
📲 IG KIM DOYAL 👉 https://www.instagram.com/kimdoyal/
Check Out More of Jodi’s Content Here 👇
💻 https://livelovedogs.com/
💡 https://orangestar.com/
ℹ️ LinkedIn JODI HERSH 👉 https://www.linkedin.com/in/jodihersh/
🎨 Pinterest Live Love Dogs 👉 https://ar.pinterest.com/livelovedogz/_created/
🖥️ FB Live Love Dogs👉 https://www.facebook.com/livelovedogz
⌨️ Twitter JODI HERSH 👉 https://twitter.com/jodihersh
⌨️ Twitter Live Love Dogs 👉 https://twitter.com/livelovedogs
📲 IG JODI HERSH 👉 https://www.instagram.com/jodihersh/
📲 IG Live Love Dogs 👉 https://www.instagram.com/runfreeplayhard/
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly Paperback – Illustrated, May 5, 2020
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly Paperback – Illustrated, May 5, 2020
by David Meerman Scott (Author)
4.5 out of 5 stars
7th Edition of groundbreaking guide to getting noticed to your business or idea filled with fresh and current details
Within today's Digital Age, marketing tactics are changing daily. The methods we use to communicate evolve and evolve, staying on top of the current trend in social media latest online videos, the most recent mobile applications, and all the other technological influences seem like a daunting task. What can you do to keep your service or product from being obscured in all the online shuffle? Seventh edition of The New Rules of Marketing and Public Relations includes everything you require to directly address your customers, establish an impactful personal connection and attract the highest level of attention to your business.
An international bestseller that has more than 400 000 copies sold in 29 languages, this enlightening guide provides a tried-and-tested method for harnessing the potential of technology to get your message heard by those who need it at the right moment. You'll learn the most up-to-date methods to create extremely effective marketing, public relations, and customer communications, all at less than the price for traditional advertisements!
The most recent version of The New Rules of Marketing & PRhas been thoroughly updated and revised to include the most innovative and cutting-edge strategies than ever before. The new material teaches you how to use AI machines and machine learning in order to simplify mundane tasks so that you can concentrate on your strategy for marketing and PR. Your daily life is already automated. Your marketing should follow suit! The definitive guide to marketing's future This must-have guide will assist you:
Implement the latest rules to stay ahead of the curve in digital marketing
You can make your marketing and public relations live by incorporating strategies such as newsjacking that can generate immediate attention from your target audience when it is waiting to hear about you.
Make use of web-based technologies for communication to the maximum extent possible
Get valuable insights from compelling cases studies and actual-world examples
Make the most of opportunities for marketing through platforms such as Facebook Live and Snapchat
Seventh edition of The New Rules of PR and Marketing The New Rules of Marketing and PR: How to Utilize Podcasting, Content Marketing Social Media Live Video, AI, and Newsjacking to reach buyers directlyis the perfect guide for business owners, entrepreneurs marketing professionals, PR experts and managers of companies that are of any size and type.
The definitive guide for our times
Reviewed in the United States on July 10, 2013
I am a marketing professional, and this is the book I don't want my clients to buy! I was a journalist for many years and then worked in a government PR position and in both capacities was inundated with tons of useless expensive PR junk assembled by Madison Avenue PR firms at great cost to their clients. I laughed at nearly all of it. I wish I had saved it to show my current clients as examples of how NOT to spend their money. When I read the first edition of this book back in 2009 it was like a recognition of everything I knew and practiced. It was also a validation of my beliefs about the junk I was receiving when I worked in journalism and government. Fast forward four years and times have changed even more, to the point that I found I needed help sorting through all the options now available, especially blogs and social media. Like the first edition, the second edition of this book is my favorite reference book. No telling how much money it's helped me make for me and my clients.
17 people found this helpful
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Definitive contemporary marketing book
Reviewed in the United States on April 22, 2021
Use this as a text for a college marketing class. Excellent info! Spot on and really great, applicable theories. Also enjoy his videos online
2 people found this helpful
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Reviewed in the United States on October 11, 2020
Rooted with tons of examples and great underlying principles! Applies to any and every business out there who wants to actually impact their sales.
2 people found this helpful
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Perfect if new to marketing tactics
Reviewed in the United States on June 20, 2021
I thought this was the perfect resource as I think through marketing tactics in my new role at an e-commerce first company. Very thorough and incredibly helpful. I highly recommend it.
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Reviewed in the United States on February 5, 2013
As a designer I always try to learn new skill sets to provide to my clientele. Usually I am bored stiff with what's out there regarding marketing techniques. The read was easy to follow with great case studies. His writing style makes it easy to digest while providing great information to the uninitiated. If you are looking to gain a better understanding to better promote your business this is a must have. After alot of research on similar books I found this one to be the most informative without sounding preachy. Much has changed since I started out in my design / marketing career and this gave fantastic insight on the best way to strategize your business practices. Highly recommend.
3 people found this helpful
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Why Reaching Traditional Media Is Not Enough
Reviewed in the United States on October 11, 2011
As David Meerman Scott explains very well and detailed in his book "The New Rules of marketing & PR", companies have the possibility to reach out directly to consumers through the new media, without necessarily gaining attention of journalists, traditional gatekeepers of information for the masses, or buying expensive ads on radio, TV and print outlets. In an easy-to-read an entertaining way, David gives a complete round up on the use of social media, online video, mobile applications, blogs, news releases and viral marketing techniques to reach the buyers directly.
I found very interesting the concept of "buyer persona", the buyer profile every company should come up with before to decide the communications strategy. Indeed, very important thing is to focus time and money on those platforms and channels where the buyer personas for a specific product are. There are too many tools out there, a marketer should pick just the ones that matter for that company.
I would recommend this book to all the PR and marketing pro that want to get an overall description of the challenges and new opportunities marketers face with new media. Highly recommended.
6 people found this helpful
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Reviewed in the United States on November 20, 2011
Although this is my first Internet Marketing book, I gotta say it was an excellent book as it gave me a nice mapping on how Internet Marketing works by not only giving me guidelines, but also answering one of the questions I had about 'not-having-a-product' to market. In fact, it even answered questions that I didn't know I would have had, had I not read the book. It is not just a conceptual book, but I find it as a useful start-up workbook to refer to as I begin building my business model... Thanks Dave! You're awesome and I look forward to purchasing more of your books!
2 people found this helpful
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Nothing Short of Transformative
Reviewed in the United States on February 23, 2012
David's book has totally opened my eyes to the potential of the internet for marketing, I was completely unaware of the possibilities until I came across this magnificent book.
Our company has always grown through word-of-mouth; The New Rules showed me that the techniques he advocates are word-of-mouth on steroids. I can truly say that we have tapped into a gusher.
The book is well laid out, and well written. It is not full of technical jargon or programing-ese; those would have scared me away. In fact, the book steers the reader into use of services and applications that are incredibly user-friendly. I am amazed that the social networking tools he got me using were so well integrated and thoughtfully designed.
This book is nothing short of transformative. But caveat emptor: While David leaves no stone unturned helping the reader understand and use social networking, the real work is up to the reader to set things up, and to provide valuable content for users.
Thomas Mulholland
[...]
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Reviewed in the United States on December 30, 2011
David Meerman Scott has always been a great inspiration to me. I read his blog and I've seen some interviews with him. His ideas aren't revolutionary but they are still very useful. Many people know the traditional marketing mediums, newspaper, billboard, television and so forth. What he suggests in this book is how use these traditional advertising ways along with the new ways available on the internet. For people in marketing, advertising and especially people running their own business this book is a must read. He touches on blogging, search engine optimization, web site building and such, so you can be an effective marketer on the web and reach your buyers where they are looking for you.
Definetly buy this book. It could help you in many ways
2 people found this helpful
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Reviewed in the United States on December 28, 2011
Yeah this book literally changed my life. I bought the original version in 2007 while studying tourism in University, read it and it changed my whole outlook on marketing and other things. As a result I started blogging, found my voice and my blog grew. That was in my native language of Icelandic and a few months later I started blogging in English. Both blogs were about fishing in Iceland. Soon after I started blogging in English I started getting enquiries about fishing in Iceland that resulted in me starting a travel agency that specializes in fishing trips in Iceland. I bought this updated version as I was putting in some more marketing efforts for the agency that has grown a lot in 3 short years. I give this book my highest recommendations.
3 people found this helpful
The best book on this topic, ever
Reviewed in the United States on November 16, 2012
You can't do any better than DMS. This book explains Social Media in an easily understandable way. It's easy to read, clear and completely filled with useful information. I recommend and buy this book for everyone, and buy as gifts for anyone considering learning Social Media for business..
2 people found this helpful
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Reviewed in the United States on February 19, 2012
I am reading this book for my eMarketing class in grad school and so far it is one of the best "text books" I have had to read. Scott is a great writer and inserts lots of fun stories within the writing. The book is also written in a more conversational tone making it an enjoyable read.
I highly recommend this book - it is great for both seasoned pros and individuals new to eMarketing.
2 people found this helpful
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Reviewed in the United States on November 6, 2020
Decent book
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Reviewed in the United States on December 19, 2011
This book is good to have if you are a writer planning on marketing your craft on the Internet. Lots of useful information. But not an easy book to sit down and just read. It works better as a reference book for locating specific topics in a time of questions or uncertainity.
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Reviewed in the United States on May 11, 2013
The book delivers the information needed with many clarifications and examples to provide the foundation necessary to mount an effective Marketing and PR campaign on the internet. The book is great for beginners to catch up on the meaning of terms, and to learn from Scott who has walked the talk. I was filled with ideas and possibilities, along with a greater understanding of the real tasks ahead. I can now better direct myself and others as we implement many of the strategies and methods described in the book to get our brand and message to our global market.
2 people found this helpful
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Reviewed in the United States on June 12, 2016
Really enjoyed the casual tone of writing. Easy to read and very helpful.
One person found this helpful
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The New Rules of Marketing & PR is a Great Education on Marketing
Reviewed in the United States on October 9, 2011
The New Rules of Marketing & PR: is well organized and very informative. It not only gives examples of how the various media work but it also includes examples of how others have used these media resources successfully. It explains the advantages and best use of the various media resources.
3 people found this helpful
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Reviewed in the United States on September 26, 2016
All davids books are great. I always learn the latest technique and I love that he sites examples
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Reviewed in the United States on October 11, 2020
Great
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Reviewed in the United States on July 8, 2013
I bought this as a text book and it came looking just as described. Good book for general knowledge as well as class use.
2 people found this helpful
Good Seller-helpful text on this topic
Reviewed in the United States on February 27, 2012
Easy to read, very relevant to today's world of social media. Experienced author, new additions to text regarding implications of authorship in a digital world.
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Reviewed in the United States on September 8, 2016
Great read.......love it.
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Reviewed in the United States on July 18, 2014
Book came in perfect condition.
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The New Rules of Marketing & PR is a Great Resource
Reviewed in the United States on April 22, 2012
The old and traditional ways for marketers to establish productive relationships for their company with customers, buyers, are no longer aligned as the most advantageous for target marketing and strategic positioning of products or services. Expensive advertising and media relationships through public relations are no longer necessary due to the instant exposure that can be available to a company or organization through the affective utilization of Web tools which are available to them for free. Of course, good content is still the driver for action to be taken by a company or organization's intended audience segment.
I found The New Rules of Marketing & PR How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly by David Meerman Scott to be an exceptional resource for generating thoughts and ideas for marketers in utilizing the various platforms available on the Web. I liked that Scott's book covers all of these primary Web tools available today under one cover. The case examples in the book helped to visualize the various application platforms which were being discussed. As with any strategic marketing plan, the goals and objectives must still support and be consistent with the corporate level strategic plan.
I really gained insight into having a presence on the Web in developing company blogs as well as Twitter and Facebook accounts. It was good information provided by Scott as to utilizing Google Blog Search and the Twitter search engine to know what was being written about you or your company in real time so that you could respond to any posting; whether it be positive or negative. His advice to be as if you are a guest at a "cocktail party" in your participation on social networking Websites was also valuable information. Nobody likes to stand at a party and listen to a hard sell of a product or service by another guest. You are not at the function to buy something in the first place. The same thought process is described for social media platforms. Become friends with other members through good value idea posts or just through give and take conversation on like subjects of interest. People like to buy from their friends and they like to pass on the friend's information to other people they know as well.
Overall, the information that I learned on effective use of blogging as a part of a marketing plan was very useful. Scott writes that there are four uses of blogs for Marketing and PR: "1. To easily monitor what millions of people are saying about you, the market that you sell into, your organization, and its products. 2. To participate in those conversations by commenting on other people's blogs. 3. To work with bloggers who write about your industry, company, or products. 4. To begin to shape those conversations by creating and writing your own blog." I also liked his suggestion to get to know applicable bloggers who write about your industry and cultivate relationships with them.
Touching for a moment on the effectiveness which Marketing and PR can give in a real time environment, I enjoyed the case which describes the arrest of Paris Hilton's boy friend. Ms. Hilton sent out a Tweet to millions of followers that these were rumors which were, "Ridiculous, untrue, and cruel." The point being that, "Wynne Resorts Ltd. Spokeswoman Jennifer Dunne told the Associated Press that Hilton is barred from the company's Wynne Las Vegas and Encore hotels." Since Hilton is a hotel heiress, Wynne's ban was mentioned in every story concerning Paris Hilton's situation. Gaining Wynne Resorts millions of dollars of free publicity.
I found David Meerman Scott's book to be an excellent resource to utilize for target marketing and strategic positioning. It will become a part of my office reference library to be utilized often as I work forward in experimenting with the various aspects of the new rules of Marketing and PR.
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Reviewed in the United States on September 2, 2013
The book is quite useful! It helps me a lot on the courses. You will love it if you study communications.
2 people found this helpful
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Reviewed in the United States on June 6, 2013
David Meerman Scott is definitely one of the top writers for Marketing. I learned a lot of information on how to improve and reach more of my target market.
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Reviewed in the United States on April 17, 2013
The author calls it the way it is. This book has Great resources and we use it as a go to periodically.
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Reviewed in the United States on April 24, 2014
This is clearly the best marketing book that I've ever read. It's a must-read for all digital marketers. I highly recommend it!
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Reviewed in the United States on July 5, 2013
I would highly recommend this book. It was very beneficial to me as I learned so many tools and applied them in class.
I rated this book A++
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Reviewed in the United States on November 19, 2014
Real world concepts and strategies that are relevant and effective! Great book!
One person found this helpful
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