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Micheal started out in a very different field to the one he dominates today.
‘America’s Coach’ began his career teaching basketball at his childhood Elementary School in Tennessee - winning his first championship title at the age of 18 and later becoming the youngest head coach in the state.
His distinct approach to developing teams' body, mind, and spirit set him apart from his competitors and continued to distinguish him when he entered the world of business.
Is your business in need of a pep talk? Coach Burt has the advice for you!
Coach Burt wrote his first book at 25, and now has a total of 16 published titles, with Best Seller status across multiple categories.
In today’s interview, he talks about his latest addition Flip the Switch.
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Listen closely to Coach Burt and soon you’ll be discovering some of his best-kept methods:
How to activate your ‘Prey Drive’ to reach your fullest potential.
How to turn your life from extra ordinary to EXTRAORDINARY
How to SHRINK your monetary anxieties and expand your business.
If you’ve ever felt like something is holding you back in life, you need to check out this interview!
In his own words:
Everybody needs a Coach.
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Despina Wilson Reviews
Despina Wilson Reviews
Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention Kindle Edition
Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention Kindle Edition
by John Ruhlin (Author) Format: Kindle Edit
Do you feel as if you're working in the "red ocean filled with sharks?" Be eaten or eat. It's a fierce battle. Continual battling over scarce resources.
Do you feel as if you're working in the "red ocean filled with sharks?" Be eaten or eat. It's a fierce battle. Continual battling over scarce resources.
What if there were a different alternative? What if you could build your own private blue oasis in which profits are higher and marketing is as easy as breathing and competition is virtually impossible? The nirvana you dream of can become realized if you apply these principles the giftology. In this unique, non-marketing source, you'll find...
What if there were a different alternative? What if you could build your own private blue oasis in which profits are higher and marketing is as easy as breathing and competition is virtually impossible? The nirvana you dream of can become realized if you apply these principles the giftology. In this unique, non-marketing source, you'll find...
Why the term "Giftology" isn't just an expense...it's an investment which will yield huge dividends.
*How to apply Giftology within a budget... it's simple and extremely efficient.
What is the process? Giftology transforms existing customers into your top salespeople.
*Why (and what) presents with a small value may be better than the value of something costly.
* When is the most appropriate time to give gifts? (The answer might shock you.)
How to create an "Referral Factory," a small number of influencers that will stand up for you, without gimmicks or catchy gimmicks.
Learn more about the ways the Giftology can help you transform your entire supply chain.
*The 10 worst gifts...definitely beware of these. (This information is in the bonus resource that is expanded. Simply click on the link! This is my gift to you.)
The average user is bombarded by at least thirty thousand messages per day, as a result of the "red ocean filled with sharks." Giftology dispels this dangerous premise and provides you with all the tools you will need to ensure that your message is an absolute priority. Every every time. Grab your copy today!
The average user is bombarded by at least thirty thousand messages per day, as a result of the "red ocean filled with sharks." Giftology dispels this dangerous premise and provides you with all the tools you will need to ensure that your message is an absolute priority. Every every time. Grab your copy today!
Hal Elrod, author of The Miracle Morning
You can expect a measurable ROI from Giftology (different from any other business book)
Reviewed in the United States on June 28, 2016
Giftology is a must read for every business person (CEO, Entrepreneur, Salesperson, etc.) as you can expect a significant ROI in two different ways: "Relationships" and "Revenue." The premise is simple: actively show your appreciation for the people you value most - your clients, employees, and maybe most important - the people they have sex with... BUT the "How-to Strategy" is the secret sauce that John gives to you within the pages of this book.
Even if you currently give gifts to the people who are most important to your business, this book will teach you how to up-level your gift-giving strategy, and thus, take your most important relationships to the next level, which will result in an increase in revenue, good will, and all that matters most, to you, and to your bottom line.
If you've never considered giving gifts to the people who matter most to you and your business, this book will open your eyes to what's possible, and make it as simple (and affordable) for you to execute. In other words, it's time to buy this book and (insert cheesy pun) give yourself the gift of Giftology.
26 people found this helpful
Reviewed in the United States on August 23, 2019
I love this concept. I love this book. Not only that it has changed my life. I have known about John and Giftology for many years with countless mutual friends.
I have used these strategies to become friends with an Owner of a NBA team, multiple NYT Bestsellers, and countless entrepreneurs. It has also helped me close speaking opportunities all around the world.
Giving without expectations is hard, but John does a brilliant job explaining why this is a necessity.
Read and execute and your life and business will be better because of it.
8 people found this helpful
Reviewed in the United States on February 15, 2017
I recently had a chance to apply some of the principles in this book. After an Uber ride I gave a gift to the couple I shared it with knowing they would appreciate it. This ended up turning into an $8,000 donation to the charity I work with. I would love the message of my life be one of generosity, and this book + John Ruhlin's philosophies are instructive of how to do just that.
25 people found this helpful
Give a gift that makes YOU feel like Christmas morning!
Reviewed in the United States on October 12, 2017
How many logo splattered mugs, key chains & ink pens do you receive every year from events or as gifts from companies? I’ve personally had to wait until my husband wasn’t home to make dozens of $1.98 coffee mugs with company logos on them “disappear” from my kitchen cabinet to have room for our regular dishes. But if a company sent us a nice set of coffee mugs (with no logo) that I would use to serve guest in my home, I would appreciate it and think of the company when I used them. This is the idea that John Ruhlin is driving home in his book, Giftology. He gives specific examples of how the art of gift giving can either leave a lasting impression for years to come or end up in a garage sale or in your kitchen junk drawer. And it has reminded me of the importance of the hand written note. I will be making that a priority in my business. For less than a dollar you can write a note and put a stamp on it. What you write in that note could be what seals a deal or simply brightens someone’s day.
Giftology is more than just a concept for the business professionals to use when choosing a gift, it can honestly help anyone reevaluate how they choose gifts for anyone, for any occasion. You will begin to think of the person receiving the gift in a completely different way. Giving gifts will actually become fun. If gifting was ever a chore for you, do yourself a favor and buy this book. Everyone you shop for will thank you. Not just your clients, but your family and friends will think you hired a professional shopper.
Giftologyy, changes the way you give, and the way they are received will bless you with a feeling like you just opened a gift on Christmas morning.
23 people found this helpful
Reviewed in the United States on September 26, 2017
This book took what I thought I knew about client and prospecting gifting for the past 21 years and completely changed the way I gift, when I gift and most importantly what I gift. I had been doing it completely wrong. I read Giftology at the end of 2016 and slowly started practicing the art of Giftology. I have seen a drastic difference in how my gifts are received from clients and prospects. I've also been able to take the concept and use it in my person life as well. I was once the king of the Gift Card now I'm king of the 'what an awesome gift.' And in many cases it's saved me money. The financial value of a gift is no longer part of my gifting process.
If you or your organization give gifts I urge to you read this before you send out your barrage of Holiday gifts with you logo plastered all over them. And it's a quick and easy read.
10 people found this helpful
How much do you value your customers and the important people in your lives?
Reviewed in the United States on March 14, 2020
I've heard about John and the idea of Giftology for about a year. But until reading the book - about 24 hours cover to cover - I didn't truly grasp the idea. Even now, I'm sure there are subtleties that will evolve as I build my gifting muscle. But I can see how this will set me apart and truly connect with my best clients-even my best potential clients. Handwritten notes, personalized gifts at unexpected times, and just making gifting and generosity a priority feels like the most enjoyable way I could possibly do business.
I think the phrase that John used a few times that really hit home was a variation of "What's the most I can afford to do". I already have several things I can put into action this week. Amazing book - unique perspective on relationship marketing that I think works well for those of us who don't like to feel salesy and prefer to focus on service.
It's not going to change my bottom line next month. But 1-2 years from now - game changer.
A must-read for every CEO and entrepreneur!
Reviewed in the United States on February 6, 2019
This book is packed with super-smart advice on creating better client relationships and generating organic referrals. If you've ever wondered how to measure the ROI on generosity, this book is a must-read. So many great insights that will transform the way you approach every holiday, company retreat, tradeshow, employee incentive program, etc. My only regret is that I didn't read this book sooner — it could've saved me lots of money over the years.
5 people found this helpful
Learn to stand out, and make a lasting impression.
Reviewed in the United States on September 27, 2021
Giftology is an excellent read and a quick one, easy to digest during a short flight like I did.
Showing appreciation through a well thought out practical luxury gift can be a game changer and John Ruhlin is the king at helping you do just that, wether it is through his company, or the education you gain from reading this book. People remember those who take that extra step, show appreciation and most of all those who make them feel good and often times receiving a gift on a random ordinary day can brighten up your day like nothing else.
Reviewed in the United States on July 13, 2016
Using the law of reciprocation is probably one of the biggest life hacks that nobody talks about. I have recently used some of these gifting principals and the results have been phenomenal. Spending a couple hundred bucks on a gift for a client was well out of my comfort zone, but I finally gave it and am so glad I did!
It really feels like a ninja trick - you build up massive goodwill, suddenly have their attention, you look like a hero, and on top of that it feels really good to give!
Giving can be tricky sometimes though, and this book lays out the do's and don'ts on how to look first class instead of like an average joe.
The info in this book is so actionable and insightful - I don't know, I don't want to lay it on too thick but I just really like it - people should know this. Just get yourself a copy.
10 people found this helpful
Reviewed in the United States on August 3, 2019
This is an awesome book! Easy to read and full of wonderful life ideas whether in your personal or business life. I can't wait to share it with my company leadership. Love John's enthusiasm and personality. I started reading it a couple of nights ago and couldn't put it down. Not good when you have to get up @ 5:00 a.m. . I finished it the next night and boy am I glad I bought and read this book. Looking forward to implementing this in my business..... already writing handwritten notes!!
2 people found this helpful
Reviewed in the United States on August 19, 2021
i tuned in because a colleague recommended it for marketing. What I got was so much more than an awesome boost to my marketing though–I got a deep dive into a whole different way of doing business. That John gave an entertaining and useful guide to how to live generosity, thoughtfulness and kindness is awesome. That helps my business thrive, even better. Highly recommended.
One person found this helpful
Reviewed in the United States on August 23, 2019
I was first introduced to John Ruhlin on a podcast and he blew me away. The stories he told really resonated with me regarding gift giving. So of course I had to order the book and it did not disappoint.
My biggest takeaway was gifting with the clients name/company, their alma mater, etc. and not my company logo. Even if it's a neat gift, it is that much cooler when personalized specifically for you. I have implemented this into my business with great results. Now, whenever I get a vendor gift with their company's logo on there, I give them a copy of Giftology!!!
Another big point he stresses in there is to differentiate yourself. Don't give gifts around the holidays. That's what everyone else is doing! A gift in March has more perceived value than a gift in December.
Do yourself a favor and pick up a copy of John's book today!
Excellent read for ANY business owner!
Reviewed in the United States on November 2, 2017
Having the pleasure and blessing to listen to John in person talk and then read his book, Giftology, helps solidify the belief that gifting is crucial in our fast-paced, transactional era. I highly suggest picking up this book if you own a business, have clients, want to give your boss some ideas, or want to dive further in to your giving strategies. John helps you see and understand the value of someone's time and how to reciprocate their attention. These ideas can be used in personal, business, or in general. Be generous and think twice about what you're giving. Giving is receiving. Love begets love, and giving begets giving. Love & Give.
A great book to get you thinking differently about gifting for business
Reviewed in the United States on August 20, 2019
As a small business owner, I sometimes find it challenging to stand out to customers. Sure, we can give great service and we can go above and beyond when delivering our solutions, but John Ruhlin blew me away with creative ways to include gifting into our business' sales and marketing processes.
Thanks, John, for getting us thinking differently about gift giving at work.
Reviewed in the United States on August 23, 2019
This book is so well written that it alone deserves a five star review. But the content is amazing, and can help you learn incredible insights into the theory behind, and the process of appropriate (and over the top) gifting. Add to all this that John is a real life giftologist and it is an awesome book. It’s a great gift as well - especially for the best givers on your list.
Better than expected, a must read!
Reviewed in the United States on September 21, 2018
I received this book in the mail today and I ended up reading it immediately after work and I was hooked right away. It’s an easy read and the book flows very well.
Such great insight on giftgiving whether it’s for business or personal life.
All of my colleagues at work raved about this book and after reading it, it didn’t disappoint at all. I would highly recommend getting this book. Better yet, purchase it for somebody as a gift :-)
One person found this helpful
Gifting the Way to Long Term Success with Your Ideal Client
Reviewed in the United States on August 13, 2019
This book spells out the right way to gift versus what most everyone else does. Create thoughtful, emotional and meaning gifts and over time you will set yourself apart from your competition and keep your ideal client for life. John Ruhlin's thoughtful approach is a smart investment for your future. Ruhlin has definitely done his homework and provides a needed service to make you stand out, free-up time and enhance your status as being unique and memorable from your competitors. Get his book today and follow his videos!
Reviewed in the United States on December 7, 2021
Who knew that picking up Giftology 8 years would change the course of my professional career. When I picked up the book, I was an entry level marketing coordinator and the ideas and concepts from this book kick-started my career and I became a more valued asset to the company just be deploying the ideas John shared in this book. I am unbelievably grateful that this is the book that I decided to read, because this book gave me the confidence and the patience to cut the noise and stand out. I owe John Ruhlin a lot! Thank you so much for being an awesome human and for sharing your thoughts in this 5 STAR BOOK!
Reviewed in the United States on July 23, 2021
Giftology at its core seems to be telling the same message as a Zig Ziglar quote “you can have everything you want in life if you help enough other people get what they want.” I may have butchered that but you get the idea. It’s a simple way of putting that idea into action that can create a huge positive impact in your life. Give without expecting anything in return.
Change your mindset on gifting
Reviewed in the United States on September 20, 2018
After receiving a few of John’s weekly emails I was still a little skeptical on the strategies of Giftology but it did enough to wet my appetite to purchase the book. To me when it came to gifting for prospective clients it was all about law of averages and there was no such thing as a bad gift. After reading Giftology I have completely changed my gifting mindset to become more personalized and focused with how I approach both business and personal relationships. Not only has it created warmer relationships but it feels good doing it.
One person found this helpful
John takes it to another level
Reviewed in the United States on October 5, 2020
In a nutshell used to view gifts as kick backs now I know how to avoid being in that position. I never thought giving has a formula now I know. I know the reasoning behind gifting frequency and non reciprocity.
Excellent read guys
A book needed for your arsenal
Reviewed in the United States on August 20, 2019
John Ruhlin is on to the big idea. which is connecting strategically with your clients and customers. No one wants a birthday card or template xmas card. Learn to gift meaningfully which incorporates creativity, genuine appreciation, and fun. This book is not a checklist or step by step guide, its more conceptual so that you truly grasp the concepts of strategic gifting. Worth its money, and something to look into much deeper as a WOW service for your clientele.
Practical, Insightful, Essential
Reviewed in the United States on May 17, 2019
Really loved this book! Highly practical and very applicable for any role. I really enjoyed his examples and thought his advice was very helpful in navigating how to create exceptional experiences for donors or business partners. Highly recommend!
A Must Book to Read and Give As a Gift to Deepen Relationships for the Future.
Reviewed in the United States on April 29, 2017
Great book on how to use gifts to increase referrals from existing clients and gain new clients. Love it. Use some of the ideas already. I highly recommend the book to read. It is a must. I gave this book as a recommendation to a client to help win a highly influential business relationship. She used the strategies from the book and gave a unique gift to that person that lead her no only got one deal; she gets all their sales going forward. She gained thousands and thousands of dollars of new business from one relationship from giving one gift. I love this book. It is a game-changer for business development people and small business owners.
Reviewed in the United States on December 3, 2016
This book has been very helpful in understanding the power of gifts. Also how to do it right and how to avoid making mistakes in gifting the wrong things. This is a great marketing book but even better is the basic idea of being generous. People love to be around a person or company that is generous and thoughtful.
2 people found this helpful
Gifts- you've been doing it wrong...
Reviewed in the United States on August 16, 2016
There is a right and a wrong way to give and chances are, if you haven't yet read this book, you're doing the latter.
I was as well.
Giftology is the prescription for gift giving done right.
It's not just about what to give, but when, how and how to stand out with your clients, potential clients and friends.
John breaks it down into simple, actionable advice that you can implement immediately regardless of budget.
Don't give another gift till you gift yourself this book.
Have fun while leaving lasting impressions
Reviewed in the United States on August 13, 2019
This is an amazing book filled with killer ideas that really excite the imagination. John has created the absolute best guide to business gifting and leaving a lasting impression with people that matter while having fun doing it. Highly recommended
Fantastic for all businesspeople and marketers!
Reviewed in the United States on April 18, 2017
John cuts through the noise (pun intended) and delivers massive value in this book. As a marketer, business person and someone who cares about his clients — this book was refreshing.
John and his team aren't suggesting you "buy" your clients' love, rather shower them with appreciation and approbation to build long-lasting relationships. Plus, they give you examples of what to do, and what not to do.
We've shifted to a world where we have forgotten the basics of relationship building — John reminds us all in Giftology. Grab this book - you'll love it!
Leo Dirr, Chief Kindness Officer, The Generosity Engine
Increase referrals, retention and revenue through strategic gifting
Reviewed in the United States on May 10, 2017
I highly recommend this book for people who believe in the awesome power of generosity. From the moment I picked up Giftology -- and felt its smooth black cover -- I knew I was in for a memorable experience. The book is packed with fascinating stories and examples highlighting how the author, John Ruhlin, successfully grew his own business -- and the businesses of countless others -- through strategic gifting.
Ruhlin sprinkles in Bible quotes -- such as “A generous person will prosper; whoever refreshes others will be refreshed” from Proverbs 11:25 -- revealing his deep faith in God as the divine source of his business philosophies. When gifting is done properly, he reminds us, it generates more than goodwill. It increases referrals, revenue, retention and ROI.
Giftology shares the proven strategies Ruhlin has developed over a lifetime of gifting for connecting with people in powerful, meaningful ways. He explains exactly how he has formed long-term relationships with well-connected business leaders, going so far as to break down the step-by-step process he uses to make a lasting impression with a new acquaintance.
The book provides valuable criteria for strategic gifting. Gifts should be best in class, personalized and visible (something the recipient is likely to use regularly). Gifts that meet these guidelines act as symbols of the relationship and spark conversations with friends and family about you and what you do.
I decided to read this book because I know the value of relationships and I’m always looking for new ways to connect with others more deeply. It met my expectations by offering a lot of practical ideas about what to give, when to give, and how to create a budget for giving.
Ruhlin recommends tangible luxury items with staying power over consumable gifts, like food, or experiences, like sports events. His reasoning is that he gets better results from gifts the recipient is likely to use every day. That’s why he believes classic Cutco knives engraved with the recipient’s name have been so effective over the years. He says that type of gift serves as a constant reminder of the relationship, while a fancy dinner or front-row seats at a basketball game are fleeting.
Generosity definitely opens doors in life and business. I’m excited to use the strategies I learned in Giftology to give more meaningful, memorable, impactful gifts.
6 people found this helpful
Thought provoking and inspirational
Reviewed in the United States on June 25, 2016
Quick and easy to read, Giftology puts the idea of true gifting into perspective. So many "routine" items are given out all the time without genuine thought, to thousands of people everyday. I have boxes full of items, with logos and names, that will end up in the landfill or given to someone else, just to prevent it from being wasted. As a business owner, I have been looking for that one thing to set us apart. I will be implementing the idea I'd Giftology into my daily business, starting with the basics of the handwritten letter.
4 people found this helpful
I highly recommend this book to anyone who leads a sales team
Reviewed in the United States on September 27, 2017
I first heard John on a podcast and was immediately attracted to the Giftology methodology and his message. I needed to learn more, so I bought the book and have become a raving fan. In a business world that is so crowded with noise, this new way, but old way of thinking is so refreshing. I highly recommend this book to anyone who leads a sales team, an organization with employees or who is starting their own company. You will see results and will refer back to it often.
One person found this helpful
Worth Every Penny - Everyone Should Read This Book
Reviewed in the United States on July 12, 2016
Absolutely amazing. John truly captures not only the spirit behind giving, but doing it an artful and caring way.
EDIT: After trying to eat and breath the principles in giftology for a few years now, I felt the need to edit my review to expand upon the impact it’s had on me. I firmly believe that everyone can benefit from this book. Whether it’s business relationships (getting a new, better job due years of small, unexpected gifts with colleagues and key contacts), intimate relationships (helping me craft the perfect gift for my fiancée and future bride for our wedding present - it’s going to blow her mind), or friendships and those you interact with daily (getting hundreds of dollars worth of free training from instructors at my gym after gifting small, inexpensive, but impactful gifts to each of them. These people have turned in to some of my greatest friends and will even be at my wedding), giftology holds the key to completely change your life.
I truly believe that heartfelt, thoughtful, impactful gifting is the key to making your life better. I have personally used the principles here to help make my good relationships great, turned some bad relationships in to good ones, and made non-existent, potentially life-changing relationships appear out of thin air. I recommend it to almost everyone I meet, and that’s why I’m recommending it to you.
Read this book. Apply its principles. Change your life.
Reviewed in the United States on August 23, 2019
Giftology helps you think about your customer appreciation efforts in a whole new way - including sales, existing customers and employees. If you are serious about creating a memorable experience for any of these groups you absolutely need to read this book! The bonus content in the book offers great ideas on how you can put the giftology concept into practice within your company and John has been fabulous to connect with for follow up questions and offers advice.
Great for Customer Experience!
Reviewed in the United States on March 3, 2020
This book is awesome! It completely changed the way we handle gifting for our clients. John makes a lot of really good points that you wouldn’t typically consider. Great read, a must for any business owner, customer experience and/or marketing teams.
Who would've known we were so bad at giving gifts?!
Reviewed in the United States on July 27, 2016
I absolutely loved this book. It's easy to read, fun and entertaining. Giftology is filled with tons of practical, actionable and relatable advice not just for business owners but for anyone wishing to build and strengthen relationships. It's funny now how whenever I think of a relationship I need to build with someone I'm immediately thinking of thoughtful gifts which will put me and my message on that person's radar! Give it a shot and notice the (huge) difference!
David Richter - Profit First REI
Reviewed in the United States on March 9, 2021
I like to think of myself as a giver, but after reading this book, I know I can do a better job. I love the mindset he teaches about asking “how much can I do with this budget” instead of “what’s the least I can do.” Lots of great takeaways and actionable items to implement right away.
Reviewed in the United States on October 24, 2017
I finished this book a few days ago and really enjoyed this! John shared some ideas that I hadn't considered, and I was able to order my best friend a gift that I know he will enjoy because of the principles I learned here. Excellent read! If you want to be remembered as a GREAT gift giver—and there are benefits to that—get this book today!
Reviewed in the United States on January 26, 2021
I've always been passionate about giving gifts to loved ones, but this book puts giving into action for business. Going above and beyond to really get to know someone and give a thoughtful gift not only makes you feel good, but can come back ten folds. Giftology will help you learn the art of giving to build relationships and keep you top of mind when trying to make key connections. Giving is a good business!
I've read over 50+ books in 2017 and this falls ...
Reviewed in the United States on November 30, 2017
I've read over 50+ books in 2017 and this falls within the top 5! The idea of being a ‘Generosity Manager’ and ‘giver-prenuer’ is original and enlightening. The stories shared and tips to using this methodology contained in this must-read are inspirational!
Gifting done with intention and without expectation of anything back is a powerful tool and undervalued in business cultures today.
Thank you John Ruhlin for bringing this to light in your book!
Reviewed in the United States on April 2, 2019
Play Video
Pure GOLD!!!
If you’re in B2B where relationships are your key to success, then this book is a must! Or if you’re in any business where you’re doing more than a 1-off sale, then you SHOULD be focused on relationship as a big goal, and this book will tell you how to win over your dream clients.
John has packed years of knowledge and experience into a easy read format.
I read it on the plane without being able to put it down (I usually zonk out right after touch off), and there’s not one page that doesn’t have multiple highlights, as you can see in the video!
So many golden nuggets in here! Definitely recommend!
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