GREG REID | How I Founded The #1 Event For Entrepreneurs

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GREG REID

Event Planning: Management & Marketing For Successful Events: Become an event planning pro & create a successful event series Paperback – November 7, 2015

by Alex Genadinik (Author)

4.3 out of 5 stars

249 ratings

In this book, you'll discover how to organize an event series which can bring in revenue and eventually become your primary businessor lead generation and expose your primary business.In this book, I guide you through the event managing and planning fundamentals and explain how you can experience substantial growth in attendance.By the conclusion of this event management and marketing book, you'll know the most effective ways to earn profits from your events and the best ways to increase attendance.I recommend you purchase this book, and hope to assist you to make the most successful event series you can. Recent books updates May 2016, In the most recent update of this book on event marketing, I have added additional information about marketing events. It now teaches events marketing you can use to increase attendance prior to the event, as well as event marketing that you can implement during the event to generate buzz about your event via social media while it's taking place, as well as strategies you can use after the event to make sure that those who attended are the most happy, and likely to attend future events. There are also ways to market your email list that you can employ to ensure that with each event you organize your personal email list gets larger and bigger. The most recent version of the book includes an checklist for managing events to assist you in making your events more efficient, and better promoted. What's included in this event management and marketing book?


Marketing events - I would like your events to increase in popularity therefore event marketing is the top priority in this book about event marketing.


Event planning - Proper planning for your event is crucial to the overall success of your event. This is the reason you have to create a plan of what you will be doing prior to, during and following the event. I'll go over this in this book on event marketing, planning and managing book.


Management of events - your events are much more likely to develop and succeed when you are able to manage them effectively and you have new attendees return and invite their friends. Therefore, your events should be of the highest quality. This is the reason event management is crucial and I'll explain how you can make your events go smoothly so that your guests are pleased.


Who is this book on event marketing and event book on event management is best suited for

  • Owners of businesses who are looking for an innovative way to market their company and turn event participants into customers

  • Business owners are searching for a new revenue source to grow their business

  • Anyone who is planning an event series or one event, who must understand how to manage events, as well as how to market events

  • If you have experience in the field of events, this book on marketing for events might not be the right one for you, however there are many tips that can help you perform better, and also promote more efficiently.

Interest group and hobby meetings

  • Business-related occasions

  • Music and festivals

  • Small concerts and entertainment shows

  • Technology-related events featuring speakers

  • Outdoor activities for hiking groups , for instance

  • Increase the number of people on your city tours and city guides

  • Conferences (small conferences)

  • Fundraising events for charities

  • Fundraisers

  • Meetups

Buy the book today, learn how to plan and advertise events and begin the first step towards organizing your own successful events now!

From the United States


Benjamin G. Sherman

5.0 out of 5 stars

Need to plan an event? Even if you're an amateur, this is the event planning guide to get

Reviewed in the United States on November 28, 2017

Verified Purchase

I didn't know anything about event planning, let alone marketing, but I do now. I had to organize an event for 300 people and I basically just followed these steps. It's really straightforward. I've read some other of Alex's books and they're all really strong. Really recommend this one, whether you're a professional or an amateur like me.

8 people found this helpful

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Amazon Customer

5.0 out of 5 stars

Planning your first event with this book is simple

Reviewed in the United States on May 17, 2017

Verified Purchase

If you ever wanted to create an event, for a conference, for speakers, for business and have no experience this is a great first book! Planning an event is a huge undertaking and a logistical problem. Determining your venue, whether to price your event, how many people you need to plan your event, can you charge a fee for your event and how ill you market the event you plan are all discussed in this book.

4 people found this helpful

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PrettyGirl_3

5.0 out of 5 stars

Insightful

Reviewed in the United States on July 11, 2020

Verified Purchase

I am in the beginning of starting an event planning business and this book has been so insightful. I love how he exposes his own challenges so you know what mistakes not to make. The book is definitely a great start for research if you are planning on diving into event planning

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JamiDavidson

5.0 out of 5 stars

Informative and useful

Reviewed in the United States on January 14, 2020

Verified Purchase

As an entry-level event planner, I am always doing research on how to create more successful events and learn how to improve in areas that I lack in. This book has helped me gain a better understanding of different areas involved in events and strategies to improve in those areas. The author describes his own experiences in events and explains how he overcame struggles which helps the reader connect on a more personal level. He also provides resources at the end of the book which I have already taken advantage of!

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Lucho C

5.0 out of 5 stars

Here is what is cool about this book

Reviewed in the United States on April 24, 2016

Verified Purchase

Here is what is cool about this book. Alex uses himself as a case study and clearly points out what works and what doesn't and WHY! He talks about ways to generate revenue from your events, how to brand yourself/event and becoming an authority. A must read if you are or are planning on doing events.

8 people found this helpful

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GTL Marketplace

5.0 out of 5 stars

Good book.

Reviewed in the United States on April 25, 2018

Verified Purchase

Thank you. Good book.

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Daina Gonzalez

5.0 out of 5 stars

Love it

Reviewed in the United States on April 21, 2019

Verified Purchase

Great book

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Penny L.

5.0 out of 5 stars

Great and informative book

Reviewed in the United States on June 19, 2020

Verified Purchase

For anyone who is starting out and learning about planning events, managing and marketing events this is a great book. Alex's details are clear and to the point, not a lot of fill or fluff which I love. I highly recommend this book.

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Nicholas Gillespie

5.0 out of 5 stars

Awesome book on starting an event planning business!

Reviewed in the United States on March 21, 2017

Verified Purchase

I'm in the Wedding industry and looking to move into planning weddings. After reading his book on building a business plan, I didn't hesitate to buy more of his books. This one goes through many of the things that I had no idea about, ie: SEO, branding, etc. Really simple explanations!

6 people found this helpful

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Kathy Richardson

5.0 out of 5 stars

Great

Reviewed in the United States on April 16, 2020

Verified Purchase

Enjoying the book....good read!


Amazon Customer

5.0 out of 5 stars

seems alright

Reviewed in the United States on February 1, 2019

Verified Purchase

this was an alright book to refer to

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Bob & Rae Richardson

5.0 out of 5 stars

This is a must read for anyone wanting to run a successful event.

Reviewed in the United States on November 29, 2016

Verified Purchase

Wow, what an excellent book. Anyone who needs to do events, this is a must read for you. This book is full of ideas on how to run a successful event. This author really knows his stuff.

One person found this helpful

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Amazonshopper2021

5.0 out of 5 stars

Great book. Don’t wait to purchase this!

Reviewed in the United States on July 25, 2020

Verified Purchase

Wish I bought this book years ago. Learned a lot.

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The Practitioner

5.0 out of 5 stars

Must read for novice Mobile Apps marketeers

Reviewed in the United States on March 4, 2017

Verified Purchase

If you want to do events prompting your mobile APP this book has a lot good ideas

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Michael

5.0 out of 5 stars

Great Information!

Reviewed in the United States on May 6, 2019

Verified Purchase

Highly recommend this book for anyone in the event planning business!

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Jorge A Orellana

5.0 out of 5 stars

Starting my own events and this helped

Reviewed in the United States on April 28, 2016

Verified Purchase

I am starting an event series to raise awareness for my business, and this book really cleared it up for me

4 people found this helpful

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ByeByeNYC

5.0 out of 5 stars

and have had great success implementing things like his marketing templates

Reviewed in the United States on September 7, 2016

Verified Purchase

I do marketing for a SaaS company, and we have just started doing some promotional events. I've read some of Alex's other marketing books, and have had great success implementing things like his marketing templates, so thought I'd see if he had something for event planning, and sure enough he does! Love this book. This has really helped me successfully plan, manage, and market two events now and the second went better than the first. Highly recommend this book.

2 people found this helpful

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WILLIAM S STOMP JR

5.0 out of 5 stars

Event Planning made easy... great read.

Reviewed in the United States on January 3, 2017

Verified Purchase

Event Planning can be tough but Alex made it much more manageable. Great read for event planning.

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Sergey Kasimov

5.0 out of 5 stars

Great eBook

Reviewed in the United States on November 17, 2015

Verified Purchase

This is exactly what I was looking great gift to learn about event planning lots of really good info if you want to learn how to get started easy to read and engaging course

3 people found this helpful

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Davo

5.0 out of 5 stars

Great Resource for Wedding / Event Planning

Reviewed in the United States on June 13, 2016

Verified Purchase

Great overview of how to run the Event Planning business. I liked how Alex takes the reader through real life scenarios to better prepare the reader. Found it extremely helpful.

One person found this helpful