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Jeff Lerner's Podcast is a great podcast that teaches you how to build an online business. It was recommended to me by my friends and I have learned so much from this podcast. The information is well organized, easy to understand and the host keeps it interesting with his personal stories of building businesses around the world using social media marketing tools like Facebook, Twitter etc.
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GREG REID
GREG REID
Event Planning: Management & Marketing For Successful Events: Become an event planning pro & create a successful event series Paperback – November 7, 2015
Event Planning: Management & Marketing For Successful Events: Become an event planning pro & create a successful event series Paperback – November 7, 2015
by Alex Genadinik (Author)
4.3 out of 5 stars
In this book, you'll discover how to organize an event series which can bring in revenue and eventually become your primary businessor lead generation and expose your primary business.In this book, I guide you through the event managing and planning fundamentals and explain how you can experience substantial growth in attendance.By the conclusion of this event management and marketing book, you'll know the most effective ways to earn profits from your events and the best ways to increase attendance.I recommend you purchase this book, and hope to assist you to make the most successful event series you can. Recent books updates May 2016, In the most recent update of this book on event marketing, I have added additional information about marketing events. It now teaches events marketing you can use to increase attendance prior to the event, as well as event marketing that you can implement during the event to generate buzz about your event via social media while it's taking place, as well as strategies you can use after the event to make sure that those who attended are the most happy, and likely to attend future events. There are also ways to market your email list that you can employ to ensure that with each event you organize your personal email list gets larger and bigger. The most recent version of the book includes an checklist for managing events to assist you in making your events more efficient, and better promoted. What's included in this event management and marketing book?
Marketing events - I would like your events to increase in popularity therefore event marketing is the top priority in this book about event marketing.
Event planning - Proper planning for your event is crucial to the overall success of your event. This is the reason you have to create a plan of what you will be doing prior to, during and following the event. I'll go over this in this book on event marketing, planning and managing book.
Management of events - your events are much more likely to develop and succeed when you are able to manage them effectively and you have new attendees return and invite their friends. Therefore, your events should be of the highest quality. This is the reason event management is crucial and I'll explain how you can make your events go smoothly so that your guests are pleased.
Who is this book on event marketing and event book on event management is best suited for
Owners of businesses who are looking for an innovative way to market their company and turn event participants into customers
Business owners are searching for a new revenue source to grow their business
Anyone who is planning an event series or one event, who must understand how to manage events, as well as how to market events
If you have experience in the field of events, this book on marketing for events might not be the right one for you, however there are many tips that can help you perform better, and also promote more efficiently.
Interest group and hobby meetings
Business-related occasions
Music and festivals
Small concerts and entertainment shows
Technology-related events featuring speakers
Outdoor activities for hiking groups , for instance
Increase the number of people on your city tours and city guides
Conferences (small conferences)
Fundraising events for charities
Fundraisers
Meetups
Buy the book today, learn how to plan and advertise events and begin the first step towards organizing your own successful events now!
From the United States
From the United States
Need to plan an event? Even if you're an amateur, this is the event planning guide to get
Reviewed in the United States on November 28, 2017
I didn't know anything about event planning, let alone marketing, but I do now. I had to organize an event for 300 people and I basically just followed these steps. It's really straightforward. I've read some other of Alex's books and they're all really strong. Really recommend this one, whether you're a professional or an amateur like me.
8 people found this helpful
Planning your first event with this book is simple
Reviewed in the United States on May 17, 2017
If you ever wanted to create an event, for a conference, for speakers, for business and have no experience this is a great first book! Planning an event is a huge undertaking and a logistical problem. Determining your venue, whether to price your event, how many people you need to plan your event, can you charge a fee for your event and how ill you market the event you plan are all discussed in this book.
4 people found this helpful
Reviewed in the United States on July 11, 2020
I am in the beginning of starting an event planning business and this book has been so insightful. I love how he exposes his own challenges so you know what mistakes not to make. The book is definitely a great start for research if you are planning on diving into event planning
Reviewed in the United States on January 14, 2020
As an entry-level event planner, I am always doing research on how to create more successful events and learn how to improve in areas that I lack in. This book has helped me gain a better understanding of different areas involved in events and strategies to improve in those areas. The author describes his own experiences in events and explains how he overcame struggles which helps the reader connect on a more personal level. He also provides resources at the end of the book which I have already taken advantage of!
Here is what is cool about this book
Reviewed in the United States on April 24, 2016
Here is what is cool about this book. Alex uses himself as a case study and clearly points out what works and what doesn't and WHY! He talks about ways to generate revenue from your events, how to brand yourself/event and becoming an authority. A must read if you are or are planning on doing events.
8 people found this helpful
Reviewed in the United States on April 25, 2018
Thank you. Good book.
Reviewed in the United States on April 21, 2019
Great book
Reviewed in the United States on June 19, 2020
For anyone who is starting out and learning about planning events, managing and marketing events this is a great book. Alex's details are clear and to the point, not a lot of fill or fluff which I love. I highly recommend this book.
Awesome book on starting an event planning business!
Reviewed in the United States on March 21, 2017
I'm in the Wedding industry and looking to move into planning weddings. After reading his book on building a business plan, I didn't hesitate to buy more of his books. This one goes through many of the things that I had no idea about, ie: SEO, branding, etc. Really simple explanations!
6 people found this helpful
Reviewed in the United States on April 16, 2020
Enjoying the book....good read!
Reviewed in the United States on February 1, 2019
this was an alright book to refer to
This is a must read for anyone wanting to run a successful event.
Reviewed in the United States on November 29, 2016
Wow, what an excellent book. Anyone who needs to do events, this is a must read for you. This book is full of ideas on how to run a successful event. This author really knows his stuff.
One person found this helpful
Great book. Don’t wait to purchase this!
Reviewed in the United States on July 25, 2020
Wish I bought this book years ago. Learned a lot.
Must read for novice Mobile Apps marketeers
Reviewed in the United States on March 4, 2017
If you want to do events prompting your mobile APP this book has a lot good ideas
Reviewed in the United States on May 6, 2019
Highly recommend this book for anyone in the event planning business!
Starting my own events and this helped
Reviewed in the United States on April 28, 2016
I am starting an event series to raise awareness for my business, and this book really cleared it up for me
4 people found this helpful
and have had great success implementing things like his marketing templates
Reviewed in the United States on September 7, 2016
I do marketing for a SaaS company, and we have just started doing some promotional events. I've read some of Alex's other marketing books, and have had great success implementing things like his marketing templates, so thought I'd see if he had something for event planning, and sure enough he does! Love this book. This has really helped me successfully plan, manage, and market two events now and the second went better than the first. Highly recommend this book.
2 people found this helpful
Event Planning made easy... great read.
Reviewed in the United States on January 3, 2017
Event Planning can be tough but Alex made it much more manageable. Great read for event planning.
Reviewed in the United States on November 17, 2015
This is exactly what I was looking great gift to learn about event planning lots of really good info if you want to learn how to get started easy to read and engaging course
3 people found this helpful
Great Resource for Wedding / Event Planning
Reviewed in the United States on June 13, 2016
Great overview of how to run the Event Planning business. I liked how Alex takes the reader through real life scenarios to better prepare the reader. Found it extremely helpful.
One person found this helpful
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